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Content writer

Full time

You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content writer, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience

Responsibilities

  1. Conceptualize a robust B2B oriented content strategy aligned with short-term and long-term goals and execute it in a timely manner.
  2.          Be adept at researching industry-related topics (combining online sources, interviews and studies).
  3.          Monitoring competitor strategy on various channels like emails, blogs etc.
  4. Coordinate with design team to illustrate articles.
  5. Comfortable in creating smart and structured content for (but not limited to) articles, blogs, videos, white papers and other downloadable content, ad copies, image ads, social media posts etc.
  6. Work closely with the SEO, Email and social media marketing team for integrated online output.
  7. Ensure all content is optimized according to technical as well as regular SEO guidelines.
  8. Use analytics tools to analyze website traffic and other user engagement metrics on a regular basis and provide reports on KPI’s as and when required.
  9. Stay up-to-date with new developments and generate new ideas to draw audience’s attention.
  10. Work closely with the SEO, Email and Content marketing team for integrated online output

Candidate Requirements

  • - 2-4 years of experience in b2b engagement (preferably) 
  • - Experience in building social media communities. 
  • - Ability to continually improve and enhance the company’s social media output.
  • - A self-motivated conversation starter, with a proven ability to ideate and generate interactive content, which has garnered high engagement.
  • - Strong communication and inter-personal skills
  • - Copy writing and editing/design and detail skills are a plus.

Work Timings

10AM-7PM

If you are unable to find a suitable opening from the above list, then you can email us your resume at: career@borderlessaccess.com