Associate Manager/ Manager – Healthcare Marketing
Full time
Responsibilities
We
are reimagining the way the healthcare industry works by helping them make
better informed-decisions with our technology-enabled healthcare research and
analytics solutions and products.
In this role, you will be responsible for end-to-end marketing and business generation for BA Health – Research and Analytics products and solutions, globally. You will be working with your marketing peers and cross-functional leaders across sales, business and product teams to make us win in this category. If you love challenges, this role will stretch you. If you like a blank canvas to paint your masterpiece, this newly created role is just the right one.
Key Responsibilities:
· Understanding the market landscape, identifying
your target audience and creating the strategic positioning, buyer personas,
targeting plan and channel mix to meet your category’s target.
· Develop a go-to-market strategy for your category
and create the strategic blueprint to achieve category leadership and marketing
targets.
· Crafts and orchestrates
digital and offline marketing campaigns and events that drive awareness, lead
generation and sales.
· Establish BA Health’
thought leadership by working with industry forums and association through
webinars, paper presentations and other marketing opportunities.
· Identify key industry relevant conferences and
manage on event related activities and partnerships.
· Work with your marketing peers for SEO growth, lead
generation, ABM, email and social media marketing, PR and content marketing
success for your category.
· Key focus on lead acquisition by leveraging digital
marketing (LinkedIn, Xing, Google, Bing,
Programmatic, Twitter, YouTube, etc.).
· Develop sales and marketing material (PR, case
studies, brochures, whitepapers, sales kits, etc.).
· As healthcare marketing SPOC, collaborate with
cross-functional heads across sales, product, business to align strategies and
provide full support in achieving marketing and category business goals.
· Provide reports and analytics of the marketing
campaigns regularly.
· Deepen our understanding of target category and relevant audiences through competitive and market intelligence.
Candidate Requirements
·
Minimum 4-6 years of relevant experience in
Healthcare Marketing, Product Marketing
·
MBA/ PGDM from Tier I, II college in Business
strategy, Marketing, or other related disciplines
·
Experience leading, or working with, a
multi-faceted marketing organization.
·
Proven track record of delivering tangible results
·
Exceptional communication skills (both written and
verbal)
·
Strong execution and collaboration skills.
Work Timings
Flexi Work Hours
If you are unable to find a suitable opening from the above list, then you can email us your resume at: career@borderlessaccess.com