{"id":6960,"date":"2026-04-10T07:29:11","date_gmt":"2026-04-10T07:29:11","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=6960"},"modified":"2026-04-10T16:30:30","modified_gmt":"2026-04-10T16:30:30","slug":"conversational-ai-market-research","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/conversational-ai-market-research\/","title":{"rendered":"From Quant Surveys to Conversations: How AI Is Redefining Data Quality in Market Research"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

Quantitative research has always been about scale. Large samples, structured questions, and measurable outputs have made surveys the backbone of decision-making across industries. But scale has come with a trade-off.<\/p><\/br>\n\n\n\n

Traditional surveys are effective at capturing what people say. They are far less effective at uncovering what people actually mean. And as research expands across markets, audiences, and use cases, this gap between response and insight is becoming harder to ignore.<\/p><\/br>\n\n\n\n

In a recent webinar hosted by Borderless Access, featuring Camilla Hasler, Sales Director UK\/EU and Phil Sutcliffe, Managing Partner at Next Intelligence | inca, this challenge took center stage<\/p><\/br>\n\n\n\n

The discussion explored how conversational AI is reshaping the way surveys are designed, experienced, and ultimately trusted.<\/p><\/br>\n\n\n\n

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