{"id":6443,"date":"2026-01-29T18:11:16","date_gmt":"2026-01-29T18:11:16","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=6443"},"modified":"2026-01-29T18:14:13","modified_gmt":"2026-01-29T18:14:13","slug":"where-market-research-budget-leaks","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/","title":{"rendered":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Budget conversations in market research are rarely comfortable. Costs are discussed, justified, defended, and often revisited late in the process, when options are\u00a0limited,\u00a0and pressure is high.\u00a0<br>\u00a0<br>What\u2019s striking is that many budget overruns do not come from obvious decisions. They\u00a0do not\u00a0usually stem from sample size alone, questionnaire length, or choosing the \u201cwrong\u201d audience. More often, they\u00a0emerge\u00a0quietly during study delivery and fieldwork execution, long after the budget was agreed.\u00a0<br>\u00a0<br><\/p>\n\n\n\n<p>Understanding where budgets\u00a0leak\u00a0requires looking past line items and into how projects are executed.\u00a0<\/p><\/br>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#Cost_Pressure_Without_Clarity\" title=\"Cost Pressure Without Clarity\">Cost Pressure Without Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#The_Most_Common_Budget_Leak_Points\" title=\"The Most Common Budget Leak Points\">The Most Common Budget Leak Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#What_Rarely_Causes_Budget_Problems\" title=\"What Rarely Causes Budget Problems\">What Rarely Causes Budget Problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#Cheap_Versus_Efficient\" title=\"Cheap Versus Efficient\">Cheap Versus Efficient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#How_Better_Fulfilment_Protects_Budgets\" title=\"How Better Fulfilment Protects Budgets\">How Better Fulfilment Protects Budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#What_Agencies_Can_Do_To_Reduce_Waste\" title=\"What Agencies Can Do To Reduce Waste\">What Agencies Can Do To Reduce Waste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#Smarter_Spend_Beats_Lower_Spend\" title=\"Smarter Spend Beats Lower Spend\">Smarter Spend Beats Lower Spend<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-cost-pressure-without-clarity\"><span class=\"ez-toc-section\" id=\"Cost_Pressure_Without_Clarity\"><\/span><strong>Cost Pressure Without Clarity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most teams go into a project with\u00a0reasonable\u00a0cost expectation. Feasibility is reviewed. Assumptions are aligned. Timelines are agreed.\u00a0<br>\u00a0<br>But as fieldwork progresses, small deviations begin to add up. Completion slows. Quality issues surface. Adjustments are made to keep things moving. Each decision feels justified in isolation, but together they change the cost structure of the study.\u00a0<br>\u00a0<br><\/p>\n\n\n\n<p>By the time overruns become visible, they are often treated as unavoidable rather than preventable.\u00a0<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-common-budget-leak-points\"><span class=\"ez-toc-section\" id=\"The_Most_Common_Budget_Leak_Points\"><\/span><strong>The Most Common Budget Leak Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-02-1-1024x586.webp\" alt=\"\" class=\"wp-image-6458\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-02-1-1024x586.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-02-1-300x172.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-02-1-768x439.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-02-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the biggest contributors is over-optimistic feasibility. When incidence or availability is assumed rather than stress-tested, projects absorb cost through extended field time, added sample sources, or repeated outreach.\u00a0<br>\u00a0<br>Another leak appears through re-fielding caused by quality fallout. Removing low-quality responses after the fact is necessary, but it is rarely free. It consumes time,\u00a0samples, and internal effort.\u00a0<br>\u00a0<br>Mid-project sample switching is another quiet cost driver. Changing sources late introduces new onboarding, new checks, and often new pricing dynamics.\u00a0<br>\u00a0<br><\/p>\n\n\n\n<p>Then there is\u00a0an internal\u00a0rework. Extra status calls.\u00a0Additional\u00a0reporting. Manual reconciliations between teams and vendors. None of these show up on an invoice, but they erode margins and capacity.\u00a0<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-rarely-causes-budget-problems\"><span class=\"ez-toc-section\" id=\"What_Rarely_Causes_Budget_Problems\"><\/span><strong>What Rarely Causes Budget Problems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interestingly, some factors are blamed far more often than they deserve.\u00a0<br>\u00a0<br>Sample size, within reason, is rarely the true issue. Longer questionnaires can increase cost, but they are usually visible upfront. Paying for verified respondents or stronger validation mechanisms may increase unit\u00a0cost but\u00a0often\u00a0reduce\u00a0downstream waste.\u00a0<br><\/p><\/br>\n\n\n\n<p>In other words, higher-quality inputs do not automatically lead to higher overall cost.\u00a0<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cheap-versus-efficient\"><span class=\"ez-toc-section\" id=\"Cheap_Versus_Efficient\"><\/span><strong>Cheap Versus Efficient<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most persistent misconceptions in research budgeting is equating lower CPI with lower spend.&nbsp;<br>&nbsp;<br>A lower CPI that leads to slower fieldwork, quality removals, or rework often ends up costing more than a slightly higher CPI that delivers cleanly and predictably.&nbsp;<\/p><\/br>\n\n\n\n<p>Efficiency is not about finding the cheapest input.\u00a0It is\u00a0about minimizing total project friction.\u00a0<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-better-fulfilment-protects-budgets\"><span class=\"ez-toc-section\" id=\"How_Better_Fulfilment_Protects_Budgets\"><\/span><strong>How Better Fulfilment Protects Budgets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When research fulfilment, or study delivery, is treated as a planning input rather than a downstream task, cost behaves differently.\u00a0<br>\u00a0<br>Feasibility assumptions are revisited early. Risks are surfaced before they trigger rework. Sample decisions are made with visibility into trade-offs rather than urgency.<\/p><\/br>\n\n\n\n<p>Better execution does not\u00a0eliminate\u00a0cost pressure. But it reduces waste, which is where most budget leakage actually occurs.\u00a0<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-agencies-can-do-to-reduce-waste\"><span class=\"ez-toc-section\" id=\"What_Agencies_Can_Do_To_Reduce_Waste\"><\/span><strong>What Agencies Can Do To Reduce Waste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Teams do not need perfect foresight to control costs. They need better questions.\u00a0<br>\u00a0<br>Questions like:\u00a0<br>\u00a0<br>Where are we most likely to rework this study?\u00a0<br>What assumptions are we least confident about?\u00a0<br>What happens if fieldwork behaves differently than expected?\u00a0<br>Treating fulfilment and fieldwork planning as part of budgeting, not separate from it, shifts the conversation from price to predictability.\u00a0<\/p>\n\n\n\n<p> <\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smarter-spend-beats-lower-spend\"><span class=\"ez-toc-section\" id=\"Smarter_Spend_Beats_Lower_Spend\"><\/span><strong>Smarter Spend Beats Lower Spend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most agencies are not trying to spend less. They are trying to spend more predictably.\u00a0<br>\u00a0<br>Projects that stay within budget do so not because nothing changes, but because change is managed earlier and more deliberately. Fewer resets. Fewer surprises. Fewer hidden costs.\u00a0<br>\u00a0<br>In a landscape where timelines are tight and expectations are high, protecting budgets is less about negotiating harder and more about executing better.\u00a0<br>\u00a0<br>Understanding where budgets leak is the final piece. Acting on that understanding is what turns delivery maturity into a commercial advantage.\u00a0<strong><br><\/strong><\/p>\n\n\n\n<p><br>\u00a0<br>\u00a0<strong><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Budget conversations in market research are rarely comfortable. Costs are discussed, justified, defended, and often revisited late in the process, when options are\u00a0limited,\u00a0and pressure is high.\u00a0\u00a0What\u2019s striking is that many budget overruns do not come from obvious decisions. They\u00a0do not\u00a0usually stem from sample size alone, questionnaire length, or choosing the \u201cwrong\u201d audience. More often, they\u00a0emerge\u00a0quietly during study delivery and fieldwork execution, long after the budget was agreed.\u00a0\u00a0 Understanding where budgets\u00a0leak\u00a0requires looking past line items and into how projects are executed.\u00a0 Cost Pressure Without Clarity Most teams go into a project with\u00a0reasonable\u00a0cost expectation. Feasibility is reviewed. Assumptions are aligned. Timelines are&#8230;<\/p>\n","protected":false},"author":21,"featured_media":6457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where Research Budgets Leak and\u00a0How to Optimize\u00a0 - Market Research Insights -Borderless Access Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Research Budgets Leak and\u00a0How to Optimize\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesBudget conversations in market research are rarely comfortable. Costs are discussed, justified, defended, and often revisited late in the process, when options are\u00a0limited,\u00a0and pressure is high.\u00a0\u00a0What\u2019s striking is that many budget overruns do not come from obvious decisions. They\u00a0do not\u00a0usually stem from sample size alone, questionnaire length, or choosing the \u201cwrong\u201d audience. More often, they\u00a0emerge\u00a0quietly during study delivery and fieldwork execution, long after the budget was agreed.\u00a0\u00a0 Understanding where budgets\u00a0leak\u00a0requires looking past line items and into how projects are executed.\u00a0 Cost Pressure Without Clarity Most teams go into a project with\u00a0reasonable\u00a0cost expectation. Feasibility is reviewed. Assumptions are aligned. Timelines are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T18:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T18:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\",\"name\":\"Where Research Budgets Leak and\u00a0How to Optimize\u00a0 - Market Research Insights -Borderless Access Blog\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2026-01-29T18:11:16+00:00\",\"dateModified\":\"2026-01-29T18:14:13+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where Research Budgets Leak and\u00a0How to Optimize\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0 - Market Research Insights -Borderless Access Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/","og_locale":"en_US","og_type":"article","og_title":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0","og_description":"Reading Time:  3 minutesBudget conversations in market research are rarely comfortable. Costs are discussed, justified, defended, and often revisited late in the process, when options are\u00a0limited,\u00a0and pressure is high.\u00a0\u00a0What\u2019s striking is that many budget overruns do not come from obvious decisions. They\u00a0do not\u00a0usually stem from sample size alone, questionnaire length, or choosing the \u201cwrong\u201d audience. More often, they\u00a0emerge\u00a0quietly during study delivery and fieldwork execution, long after the budget was agreed.\u00a0\u00a0 Understanding where budgets\u00a0leak\u00a0requires looking past line items and into how projects are executed.\u00a0 Cost Pressure Without Clarity Most teams go into a project with\u00a0reasonable\u00a0cost expectation. Feasibility is reviewed. Assumptions are aligned. Timelines are...","og_url":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2026-01-29T18:11:16+00:00","article_modified_time":"2026-01-29T18:14:13+00:00","og_image":[{"width":1250,"height":715,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-01.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/","url":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/","name":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0 - Market Research Insights -Borderless Access Blog","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2026-01-29T18:11:16+00:00","dateModified":"2026-01-29T18:14:13+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/6443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6443"}],"version-history":[{"count":10,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/6443\/revisions"}],"predecessor-version":[{"id":6460,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/6443\/revisions\/6460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/6457"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}