{"id":5967,"date":"2025-08-19T12:03:57","date_gmt":"2025-08-19T12:03:57","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=5967"},"modified":"2025-10-28T04:57:00","modified_gmt":"2025-10-28T04:57:00","slug":"consumer-behavior-research-quirks-ny-recap","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/","title":{"rendered":"Adapting to Shifts in U.S. Consumer Sentiment with Consumer Behavior Research: Key Takeaways from our Session at Quirk\u2019s Media NY"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>We recently took the stage at Quirk\u2019s New York to talk about a topic that\u2019s dominating every boardroom conversation: the fragile state of consumer sentiment in the U.S.<\/p><\/br>\n\n\n\n<p>Right now, everything seems to be in flux\u2014from inflation to AI threats to global instability. So, how should brands conduct consumer behavior research and respond to consumer needs in these times of crisis and uncertainty?<\/p><\/br>\n\n\n\n<p>Here\u2019s a breakdown of <a href=\"https:\/\/borderlessaccess.com\/watch-presentation-adapting-to-shifts-in-us-consumer-sentiment-2025\" target=\"_blank\" rel=\"noreferrer noopener\">the key takeaways from our session<\/a>, where our experts, <strong>Robert Pierson, SVP-Sales, Americas, and Sayam Jain, Senior Director &#8211; Research &amp; Analytics,<\/strong> unpacked how brands can adapt, stay relevant, and build real connections in such tumultuous times.<\/p><\/br>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#Consumers_Are_Anxious_and_Its_Justified\" title=\"Consumers Are Anxious and It&#8217;s Justified\">Consumers Are Anxious and It&#8217;s Justified<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#Sustainability_Isnt_Optional_Anymore\" title=\"Sustainability Isn\u2019t Optional Anymore\">Sustainability Isn\u2019t Optional Anymore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#AI_and_Personalization_A_Double-Edged_Sword\" title=\"AI and Personalization: A Double-Edged Sword\">AI and Personalization: A Double-Edged Sword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#Preserving_Authenticity_in_the_Age_of_Misinformation\" title=\"Preserving Authenticity in the Age of Misinformation &nbsp;\">Preserving Authenticity in the Age of Misinformation &nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#Where_Cultural_Appropriation_Can_Go_Right_and_Wrong\" title=\"Where Cultural Appropriation Can Go Right, and Wrong\">Where Cultural Appropriation Can Go Right, and Wrong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#The_Three_Rs_of_Consumer_Behavior_Research\" title=\"The Three Rs of Consumer Behavior Research\">The Three Rs of Consumer Behavior Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#Building_Brand_Resilience_in_Times_of_Uncertainty\" title=\"Building Brand Resilience in Times of Uncertainty\">Building Brand Resilience in Times of Uncertainty<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#1_Transparent_Communication_and_Ethical_Practices\" title=\"1. Transparent Communication and Ethical Practices\">1. Transparent Communication and Ethical Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#2_Personalization_That_Reflects_Consumers_Values\" title=\"2. Personalization That Reflects Consumers\u2019 Values\">2. Personalization That Reflects Consumers\u2019 Values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/#3_Anticipating_Sentiment_Shifts_with_Better_Data\" title=\"3. Anticipating Sentiment Shifts with Better Data\">3. Anticipating Sentiment Shifts with Better Data<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-consumers-are-anxious-and-it-s-justified\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Consumers_Are_Anxious_and_Its_Justified\"><\/span><strong>Consumers Are Anxious and It&#8217;s Justified<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumer sentiment in the U.S. is sitting at historically low levels. An in-depth analysis of social media chatter, online forums, and public data sources through Borderless Access\u2019 proprietary social listening models shows that<strong> <em>negative sentiment online is now five times higher than positive sentiment<\/em>.<\/strong><\/p><\/br>\n\n\n\n<p>This isn\u2019t limited to one demographic or region. Whether it&#8217;s a young professional in California or a retiree in Florida, consumer anxiety is shooting through the roof.<\/p><\/br>\n\n\n\n<p>What actually is driving this anxiety? Here\u2019s what we\u2019re seeing:<\/p><\/br>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Tech skepticism:<\/strong> AI is both fascinating and terrifying. People worry about job losses and don\u2019t trust the content it generates.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Economic fear:<\/strong> Inflation is persistent. Tariffs keep shifting. Even if someone\u2019s financial situation hasn\u2019t changed, their confidence has.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Lack of trust:<\/strong> Be it the government or insurance companies, people feel like they\u2019re being let down by institutions they used to rely on.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Geopolitical and natural instability:<\/strong> Wars, trade disputes, even local floods\u2014everything feels unpredictable.<\/li><\/br>\n<\/ul>\n\n\n\n<p>Even industries that used to be built on trust, like insurance, are getting pushbacks. AI-powered claim systems may be efficient, but they often fail to make people <em>feel<\/em> heard. And in today\u2019s market, perception is reality. <strong><em>If your customers think you don\u2019t care, you\u2019ve already lost. <\/em><\/strong>But some brands are getting it right.<\/p><\/br>\n\n\n\n<p>Zurich Insurance, for example, has successfully blended AI with human CRM touchpoints. <strong>The key is not about replacing human interaction but enhancing it.<\/strong><\/p><\/br>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How can brands address consumer distrust and anxiety in a volatile market?\" src=\"https:\/\/player.vimeo.com\/video\/1106118143?dnt=1&amp;app_id=122963\" width=\"1140\" height=\"641\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainability-isn-t-optional-anymore\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Sustainability_Isnt_Optional_Anymore\"><\/span><strong>Sustainability Isn\u2019t Optional Anymore<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumers now expect brands to take real, measurable steps toward sustainability. <strong>They want brands to show exactly <em>how<\/em> their efforts are making a difference<\/strong>\u2014environmentally, socially, and personally. And they want it fast.<\/p><\/br>\n\n\n\n<p>Many brands, for instance, have already started integrating sustainability directly into their product design and marketing strategies. For instance, a few eminent fashion labels are using recycled materials and showing the carbon impact per item.<\/p><\/br>\n\n\n\n<p>But brands must also consider how they communicate these efforts along with their impact on the customer\u2019s daily life. This pressure to act fast and with substance is real, the reason why surface-level consumer behavior research won\u2019t cut it anymore.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-and-personalization-a-double-edged-sword\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"AI_and_Personalization_A_Double-Edged_Sword\"><\/span><strong>AI and Personalization: A Double-Edged Sword<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI has opened the door to hyper-personalization and is undoubtedly changing the way brands personalize messaging and products. But it\u2019s a double-edged sword.<\/p><\/br>\n\n\n\n<p>We\u2019ve seen Nike experiment with massive-scale personalization. In one such campaign, they created over 5,000 unique, AI-generated ads targeted to different micro-audiences on YouTube. These weren\u2019t completely different messages. They all aligned to a particular brand persona but used different visuals, copy, and tones based on user data.<\/p><\/br>\n\n\n\n<p>Mostly, it worked.<\/p><\/br>\n\n\n\n<p>But personalization without cultural sensitivity can backfire. That same brand faced a massive backlash in India for using a Bangladeshi actress to promote Indian culture. Consumers called it tone-deaf, and the damage was immediate.<\/p><\/br>\n\n\n\n<p>It is evident that personalization isn\u2019t just about visuals and product suggestions. It\u2019s about understanding people deeply.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-preserving-authenticity-in-the-age-of-misinformation-nbsp\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Preserving_Authenticity_in_the_Age_of_Misinformation\"><\/span><strong>Preserving Authenticity in the Age of Misinformation &nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of the latest industry reports reveal how more than 50% of social content is inaccurate. Add to that the culture of online trolling and polarization, and that false information is shared 70% more than genuine content.<\/p><\/br>\n\n\n\n<p>For brands, this means two things:<\/p><\/br>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Be proactive<\/strong> about monitoring sentiment.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Build contingency plans<\/strong> for rapid response to disinformation.<\/li>\n\n\n\n<li style=\"font-size:18px\">Avoid jumping on trends <strong>without full cultural context.<\/strong><\/li><\/br>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-cultural-appropriation-can-go-right-and-wrong\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Where_Cultural_Appropriation_Can_Go_Right_and_Wrong\"><\/span><strong>Where Cultural Appropriation Can Go Right, and Wrong<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not every brand gets the cultural messaging right. We\u2019ve seen consumer behavior research campaigns from some of the world\u2019s leading brands because the messaging didn\u2019t align with the audience\u2019s sentiment or culture.<\/p><\/br>\n\n\n\n<p>One infamous example includes Heinz, which launched an ad featuring a Black man with ketchup smeared around his mouth\u2014a visual that evoked uncomfortable and racially charged stereotypes. The brand faced immediate backlash, not just for the image itself, but for failing to anticipate the reaction.<\/p><\/br>\n\n\n\n<p>In contrast, brands like Nike (despite occasional missteps) have demonstrated how you can win by listening to the market. Their campaign targeting tween girls who drop out of sports around ages 11\u201312 focused on health, community, and empowerment. More than a campaign, it addressed a real social issue in partnership with Unilever to lend authenticity.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-three-rs-of-consumer-behavior-research\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"The_Three_Rs_of_Consumer_Behavior_Research\"><\/span><strong>The Three Rs of Consumer Behavior Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To help brands cut through the noise and get actionable <a href=\"https:\/\/borderlessaccess.com\/ba-insightz\" target=\"_blank\" rel=\"noreferrer noopener\">consumer behavior insights<\/a>, we at Borderless Access developed a precise framework designed to optimize every interaction: <strong>Right Product. Right Messaging. Right Media.<\/strong> This approach demands individualized insight, focusing deeply on what each person truly seeks, rather than relying solely on traditional market segments.<\/p><\/br>\n\n\n\n<p>As a consumer research company, we recently ran <a href=\"https:\/\/borderlessaccess.com\/blog\/brand-tracking-study-on-us-retail-banking\/\" target=\"_blank\" rel=\"noreferrer noopener\">a consumer behavior study with a U.S. bank<\/a> and used this framework to cluster customers into three segments: <strong>Core Loyalists<\/strong>, <strong>Occasional Users<\/strong>, and <strong>Potential Customers<\/strong>.<\/p><\/br>\n\n\n\n<p>Here\u2019s what we found:<\/p><\/br>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Core Loyalists<\/strong> care most about brand popularity and consistent trust. They want to be aligned with a \u2018winner\u2019.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Potential Customers<\/strong> are more transactional. They want offers, discounts, and tangible value.<\/li>\n\n\n\n<li style=\"font-size:18px\"><strong>Occasional Users<\/strong> are somewhere in the middle. They can turn loyal but only if the messaging hits the right emotional and functional mix.<\/li><\/br>\n<\/ul>\n\n\n\n<p>Once we had these insights, we could map product offerings and media outreach accordingly. Core Loyalists might respond best to TV and mainstream YouTube content. Potential Loyalists might require social campaigns and retargeting through Instagram or TikTok. The key is to understand who wants what, and where they\u2019ll listen.<\/p><\/br>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How can brands use trust and empathy to tailor strategies for customers?\" src=\"https:\/\/player.vimeo.com\/video\/1106118022?dnt=1&amp;app_id=122963\" width=\"1140\" height=\"641\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-brand-resilience-in-times-of-uncertainty\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Building_Brand_Resilience_in_Times_of_Uncertainty\"><\/span><strong>Building Brand Resilience in Times of Uncertainty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today\u2019s U.S. consumer is not the same as even five years ago. They\u2019re cautious, emotionally tuned in, and less forgiving. They expect brands to be transparent, smart, and deeply human. That means marketing strategies can\u2019t be built on assumptions, legacy metrics, or cookie-cutter personas. On that note, our experts closed <a>the session <\/a><a href=\"https:\/\/borderlessaccess.com\/watch-presentation-adapting-to-shifts-in-us-consumer-sentiment-2025\" target=\"_blank\" rel=\"noreferrer noopener\">with few actionable strategies<\/a> for how brands can future-proof their strategies:<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-transparent-communication-and-ethical-practices\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"1_Transparent_Communication_and_Ethical_Practices\"><\/span><strong>1. Transparent Communication and Ethical Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers don\u2019t expect brands to be perfect, but they expect them to be honest. Be upfront about what you\u2019re doing in your consumer behavior market research campaigns, what you\u2019re still figuring out, and what your intentions are. Authenticity builds long-term trust, especially in uncertain times.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-personalization-that-reflects-consumers-values\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"2_Personalization_That_Reflects_Consumers_Values\"><\/span><strong>2. Personalization That Reflects Consumers\u2019 Values<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, consumers want to feel seen. But personalization isn\u2019t just about showing someone their name in an email. It\u2019s about offering relevant products, respecting cultural nuances, and avoiding overreach. Make sure your personalization is rooted in empathy, not just algorithms.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-anticipating-sentiment-shifts-with-better-data\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"3_Anticipating_Sentiment_Shifts_with_Better_Data\"><\/span><strong>3. Anticipating Sentiment Shifts with Better Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t just react\u2014predict. Use social listening, behavioral data, and <a href=\"https:\/\/borderlessaccess.com\/consumer-panel\" target=\"_blank\" rel=\"noreferrer noopener\">online consumer panels<\/a> to sense early shifts in their moods. Brands that wait for the backlash are already behind. The winners will be those who spot the storm clouds before they turn into a hurricane.<\/p><\/br>\n\n\n\n<p>We\u2019re in the era of <strong>adaptive branding <\/strong>where listening, empathy, and precision are the only ways forward. If your brand is struggling to keep up, the problem might not be your product. It might be that you\u2019re not tuned into what people actually care about <em>right now<\/em>. That\u2019s where real, and reliable insights can change everything.<\/p><\/br>\n\n\n\n<p><strong><a href=\"https:\/\/borderlessaccess.com\/watch-presentation-adapting-to-shifts-in-us-consumer-sentiment-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Full Presentation<\/a><\/strong><\/p><\/br>\n\n\n\n<p><strong><em>Want to know more about how we are helping Fortune 500 companies win over their consumers? <\/em><a href=\"https:\/\/borderlessaccess.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">Connect With Our Experts<\/a><\/strong><\/p><\/br>\n\n\n\n<p><a id=\"_msocom_3\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_4\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>We recently took the stage at Quirk\u2019s New York to talk about a topic that\u2019s dominating every boardroom conversation: the fragile state of consumer sentiment in the U.S. Right now, everything seems to be in flux\u2014from inflation to AI threats to global instability. So, how should brands conduct consumer behavior research and respond to consumer needs in these times of crisis and uncertainty? Here\u2019s a breakdown of the key takeaways from our session, where our experts, Robert Pierson, SVP-Sales, Americas, and Sayam Jain, Senior Director &#8211; Research &amp; Analytics, unpacked how brands can adapt, stay relevant, and build real connections&#8230;<\/p>\n","protected":false},"author":21,"featured_media":5969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Behavior Research: Quirk\u2019s Media NY Session Recap<\/title>\n<meta name=\"description\" content=\"Discover key takeaways from our Quirk\u2019s NY session on consumer behavior research. Learn how brands can adapt to shifting U.S. consumer sentiment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapting to Shifts in U.S. Consumer Sentiment with Consumer Behavior Research: Key Takeaways from our Session at Quirk\u2019s Media NY\" \/>\n<meta property=\"og:description\" content=\"Discover key takeaways from our Quirk\u2019s NY session on consumer behavior research. Learn how brands can adapt to shifting U.S. consumer sentiment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T12:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T04:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/08\/consumer-behavior-research-insights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/consumer-behavior-research-quirks-ny-recap\/\",\"name\":\"Consumer Behavior Research: Quirk\u2019s Media NY Session Recap\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2025-08-19T12:03:57+00:00\",\"dateModified\":\"2025-10-28T04:57:00+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Discover key takeaways from our Quirk\u2019s NY session on consumer behavior research. 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