{"id":3402,"date":"2020-02-13T13:55:00","date_gmt":"2020-02-13T13:55:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3402"},"modified":"2025-06-17T09:56:48","modified_gmt":"2025-06-17T09:56:48","slug":"tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/","title":{"rendered":"Tracking Changes To Consumer Shopping Behaviour In The US Since The Pandemic"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this\u00a0report. At the same time, the pandemic has also had an impact on how people shop.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">To shed further light on any likely shift in consumer shopping habits, Borderless Access recently conducted an online study across several countries across the world, including in the United States. Here are highlights from the study.<\/p><br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/#Are_online_stores_preferred_over_physical_stores\" title=\"Are online stores preferred over physical stores?\">Are online stores preferred over physical stores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/#Are_people_shopping_less_frequently\" title=\"Are people shopping less frequently?\">Are people shopping less frequently?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/#Changes_in_shopping_habits\" title=\"Changes in shopping habits\">Changes in shopping habits<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-are-online-stores-preferred-over-physical-stores\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Are_online_stores_preferred_over_physical_stores\"><\/span><strong>Are online stores preferred over physical stores?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">As with people across the globe, the majority of our audience in the US said that they have been shopping in online stores more than before. 60% of the global respondents and 54% of the US respondents said they prefer online over physical stores now.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"417\" data-id=\"3404\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-stores.webp\" alt=\"US Consumer Tracking Online vs Physical Stores\" class=\"wp-image-3404\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-stores.webp 1008w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-stores-300x124.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-stores-768x318.webp 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Naturally, crowded stores and those that are not following safety measures are being avoided by most people in the US, as with people elsewhere. However, stores located inside malls are the ones that have taken the major hit. 76% of US respondents said they no longer shop in malls. 62% of the respondents also said that they are avoiding non-essential stores such as the ones selling gifts and luxury goods.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" data-id=\"3405\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Types-Of-Physical-Stores-1024x451.webp\" alt=\"US Consumer Tracking Types of Stores\" class=\"wp-image-3405\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Types-Of-Physical-Stores-1024x451.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Types-Of-Physical-Stores-300x132.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Types-Of-Physical-Stores-768x338.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Types-Of-Physical-Stores.webp 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-people-shopping-less-frequently\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Are_people_shopping_less_frequently\"><\/span><strong>Are people shopping less frequently?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Around the world, most people have reduced their frequency of shop visits. In the US too, 63% of the respondents said they no longer visit physical stores as much as earlier. 20% of the audience also said they purchase groceries in bulk to avoid frequent visits.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" data-id=\"3406\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Frequency-1024x428.webp\" alt=\"US Consumer Tracking frequency of Physical Stores\" class=\"wp-image-3406\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Frequency-1024x428.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Frequency-300x125.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Frequency-768x321.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Frequency.webp 1124w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">On the other hand, 44% of the US respondents said they shop online more than before, which is similar to the global average.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"470\" data-id=\"3407\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Online.webp\" alt=\"US Consumer Tracking frequency of Physical Stores\" class=\"wp-image-3407\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Online.webp 833w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Online-300x169.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Online-768x433.webp 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure><\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Among respondents avoiding physical stores, 27% said they would never consider shopping in physical stores in the present scenario even if proper safety measures were implemented.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Meanwhile, 73% of those unwilling to shop online said they would change their mind if certain changes were made or measures were implemented. Of these factors, easy exchange policy, easy and intuitive purchase experience, safe packaging and delivery practices and specifying exact delivery time are the top of people\u2019s minds.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"436\" data-id=\"3408\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Expectations.webp\" alt=\"US Consumer Tracking Expectations\" class=\"wp-image-3408\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Expectations.webp 864w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Expectations-300x151.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Expectations-768x388.webp 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-changes-in-shopping-habits\"><span class=\"ez-toc-section\" id=\"Changes_in_shopping_habits\"><\/span><strong>Changes in shopping habits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Since the pandemic, most people in the US (51%) are restricting their shopping to essentials as much as possible. Interestingly, only 25% of the US respondents said they have shifted to purchasing heathier food as compared to 44% of the global audience. In fact, 24% of US respondents said their junk food purchase has increased since the pandemic.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"383\" data-id=\"3409\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Shopping-Habits.webp\" alt=\"US Post Pandemic Shopping Habits \" class=\"wp-image-3409\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Shopping-Habits.webp 869w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Shopping-Habits-300x132.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/US-Consumer-Tracking-Shopping-Habits-768x338.webp 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/figure><\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">All over the world, the pandemic has had an impact on people\u2019s day-to-day behaviour, shopping included. While some of these changes can be expected to revert to the pre-pandemic state, other changes could end up being the new normal. For instance, the increased preference for online shopping.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">You can learn more about how changes in consumer behaviour driven by COVID-19 have an impact on brands in our&nbsp;<a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/4159724\/Syndicated%20Reports\/Borderless%20Access-COVID-19%20-%20Consumer%20Expectations%20from%20Brands.pdf\">report<\/a>.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>\u00a0for similar insights for your niche <a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer and B2B research<\/a> needs.<\/p>\n\n\n\n<p id=\"hubspot-topic_data\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this\u00a0report. At the same time, the pandemic has also had an impact on how people shop. To shed further light on any likely shift in consumer shopping habits, Borderless Access recently conducted an online study across several countries across the world, including in the United States. Here are highlights from the study. Are online stores preferred over physical stores? As&#8230;<\/p>\n","protected":false},"author":21,"featured_media":3419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[196,266,142,279,230,286],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-consumer-insights","tag-consumer-preference","tag-consumer-research","tag-digital-market-research","tag-digital-online-research","tag-pandemic-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>US Consumer Shopping Behavioral Changes Since the Pandemic<\/title>\n<meta name=\"description\" content=\"Analysing consumer purchase behaviour &amp; habits in the US since the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking Changes To Consumer Shopping Behaviour In The US Since The Pandemic\" \/>\n<meta property=\"og:description\" content=\"Analysing consumer purchase behaviour &amp; habits in the US since the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T13:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T09:56:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2020\/02\/Consumer-Shopping-Behavior-in-US.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/\",\"name\":\"US Consumer Shopping Behavioral Changes Since the Pandemic\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2020-02-13T13:55:00+00:00\",\"dateModified\":\"2025-06-17T09:56:48+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Analysing consumer purchase behaviour & habits in the US since the pandemic.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tracking-changes-to-consumer-shopping-behaviour-in-the-us-since-the-pandemic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking Changes To Consumer Shopping Behaviour In The US Since The Pandemic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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