{"id":3384,"date":"2020-05-06T13:20:00","date_gmt":"2020-05-06T13:20:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3384"},"modified":"2025-06-16T10:49:03","modified_gmt":"2025-06-16T10:49:03","slug":"exploring-consumer-perception-of-digital-payment-methods-in-ghana","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/exploring-consumer-perception-of-digital-payment-methods-in-ghana\/","title":{"rendered":"Exploring Consumer Perception Of Digital Payment Methods In Ghana"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted \u2018safe distancing and digital lifestyle\u2019 as the new normal.<\/p>
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At the same time, the expansion of digital payment comes with its fair share of challenges as with all things new. To fully capitalise on the many possibilities of digital commerce, it is, therefore, necessary to learn the nuances of consumer spending habits.<\/p>
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In this regard,\u00a0Borderless Access<\/a>\u00a0conducted a study across Ghana, as well as\u00a0South Africa, Nigeria and Kenya, to explore the uptake of a wide range of digital payment methods by the masses. It is important to note, that this study was conducted just before the lockdown was implemented in any of the African countries, thus the results indicate a long term trend, rather than being skewed by the unusual spending behaviour of the past few weeks.<\/p>
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