{"id":3350,"date":"2020-04-30T12:55:00","date_gmt":"2020-04-30T12:55:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3350"},"modified":"2025-06-16T10:43:43","modified_gmt":"2025-06-16T10:43:43","slug":"covid-19-how-brands-can-support-south-african-consumers","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/covid-19-how-brands-can-support-south-african-consumers\/","title":{"rendered":"COVID-19 – How Brands Can Support South African Consumers"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

With every aspect of their lives being affected by the impact of COVID-19 and the national lockdown, consumers are expecting more from their brands than ever before. As the estimated drop in South Africa’s economy grows, disposable money is tighter than before, for almost every citizen.
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This places a huge responsibility on brands to support consumers through this lockdown and beyond.<\/strong>
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Borderless Access\u00a0highlights four key elements that brands should focus on during this unsettling time:
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  1. Quality<\/li>\n\n\n\n
  2. Accessibility<\/li>\n\n\n\n
  3. Stability<\/li>\n\n\n\n
  4. Communication<\/li>\n<\/ol>\n\n\n
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    \"Covid-19:<\/figure><\/div>\n\n\n
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