{"id":3341,"date":"2020-05-13T12:34:00","date_gmt":"2020-05-13T12:34:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3341"},"modified":"2025-06-16T11:50:32","modified_gmt":"2025-06-16T11:50:32","slug":"tackling-lockdown-blues-with-unhindered-insights-using-digital-research","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/","title":{"rendered":"Tackling Lockdown Blues With Unhindered Insights Using Digital Research"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.<\/p><\/br>\n\n\n\n<p>In the last couple of months, consumer behaviour has drastically changed and is expected to stay volatile for quite some time before normalizing. For businesses working towards getting back on track, understanding and keeping track of consumer sentiments comes as a challenge. Our recent report on consumer behaviour during the COVID-19 lockdown, \u201cConsumer Expectations from Brands\u201d is aimed towards helping brands stay in touch with consumer expectations.<\/p><\/br>.\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#Digital_insights_and_data_collection\" title=\"Digital insights and data collection\">Digital insights and data collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#Unexpectedly_high_panel_response_during_lockdown\" title=\"Unexpectedly high panel response during lockdown\">Unexpectedly high panel response during lockdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#Advantage_digital_research\" title=\"Advantage digital research\">Advantage digital research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-digital-insights-and-data-collection\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Digital_insights_and_data_collection\"><\/span><strong>Digital insights and data collection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>It needs to be stated that our COVID-19 report would not have been possible in current conditions when traditional insights collection methods have been rendered ineffective. Fortunately, over the years, Borderless Access has invested heavily in digitizing its market research efforts. Not the least of this effort is our proprietary\u00a05.9 million+ strong hyper-niche <a href=\"https:\/\/borderlessaccess.com\/consumer-panels\" target=\"_blank\" rel=\"noreferrer noopener\">online panels<\/a>, spanning niche industry sectors and digital research solutions and platforms such as\u00a0TAPP,\u00a0SmartSight, and\u00a0HealthSight.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unexpectedly-high-panel-response-during-lockdown\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Unexpectedly_high_panel_response_during_lockdown\"><\/span><strong>Unexpectedly high panel response during lockdown<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">As stated above, higher response and engagement is expected from an online, digital panel compared to a traditional one. One of the primary advantages of digital research over traditional is the higher response from panelists. However, it comes as a surprise even to us when the response rate is particularly high and widespread across the day, during the lockdown. This has enabled us to gather insights faster and deliver results to our clients faster than usual.<\/p><\/br>.\n\n\n\n<p>This response can be witnessed in these activity heat maps across the regions where we have a digital panel presence.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Digital Market Research Activities Surge During Lockdown\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/LLHIXBaCclY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">This not only indicates the prowess of digital research methodologies over traditional but also that \u2018Digital is the Key to Sustainability\u2019 especially for the market research industry.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advantage-digital-research\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Advantage_digital_research\"><\/span><strong>Advantage digital research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Exceptionally high response aside, gathering insights using digital methods comes with a host of other benefits. This makes a compelling cause for businesses to adopt digital with open arms.<\/p><\/br>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Digital enables flexibility in terms of sample collection<\/li>\n\n\n\n<li style=\"font-size:18px\">Delivers higher engagement<\/li>\n\n\n\n<li style=\"font-size:18px\">Enables real-time tracking<\/li>\n\n\n\n<li style=\"font-size:18px\">Qualitative Research \u2013 Faster, Reliable, Actionable \u2013 Unhindered by challenges such as lockdowns and social distancing<\/li>\n\n\n\n<li style=\"font-size:18px\">Results are delivered faster and have a higher quality compared to traditional methods<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>The grass has never been greener in terms of adopting digital market research. As the necessity to gather, analyse and understand market insights goes up, it makes\u00a0the case for switching to digital research even stronger. At the same time, it is important to understand the challenges of switching from traditional to digital. This is where experienced digital market research providers such as Borderless Access come into the picture<br>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p style=\"font-size:18px\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The global economy, accustomed to continuous growth has been caught unawares and unprepared..<\/p>\n","protected":false},"author":21,"featured_media":3345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[196,243,279,185,137,219],"class_list":["post-3341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-consumer-insights","tag-covid-19","tag-digital-market-research","tag-panel-solutions","tag-research-panels","tag-virtual-panels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combating Lockdown Blues with Digital Research Insights<\/title>\n<meta name=\"description\" content=\"How digital market research improved panel response &amp; activity during lockdown for Borderless Access\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tackling Lockdown Blues With Unhindered Insights Using Digital Research\" \/>\n<meta property=\"og:description\" content=\"How digital market research improved panel response &amp; activity during lockdown for Borderless Access\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T12:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T11:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Tackling-Lockdown-Blues.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/\",\"name\":\"Combating Lockdown Blues with Digital Research Insights\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2020-05-13T12:34:00+00:00\",\"dateModified\":\"2025-06-16T11:50:32+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"How digital market research improved panel response & activity during lockdown for Borderless Access\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tackling Lockdown Blues With Unhindered Insights Using Digital Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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