{"id":3286,"date":"2020-05-20T11:46:00","date_gmt":"2020-05-20T11:46:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3286"},"modified":"2025-06-23T12:02:16","modified_gmt":"2025-06-23T12:02:16","slug":"a-different-kind-of-ramadan-impact-of-lockdown-during-this-holy-month","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/a-different-kind-of-ramadan-impact-of-lockdown-during-this-holy-month\/","title":{"rendered":"A Different Kind Of Ramadan: Impact Of Lockdown During This Holy Month"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

The world under lockdown due to the COVID-19 pandemic has been unusual for all living beings across the globe, be it the\u00a0changes in habits of working professionals\u00a0or the\u00a0consumer expectations from brands\u00a0or the\u00a0unintended but positive changes\u00a0that it brought in our lives. So, how can festive celebrations not be unusual? Muslims worldwide are experiencing a very unusual Ramadan this year. The impact of COVID-19 and the lockdown have naturally resulted in vast changes to the holy month globally.<\/p>\n\n\n\n

Borderless Access<\/a> conducted an online survey across Saudi Arabia, the UAE, and Egypt to understand how lockdown is affecting consumers\u2019 Ramadan-related behaviour this year.<\/p>
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Overall, nearly two-thirds of people feel that lockdown is having a big impact on Ramadan, with this being felt most strongly in Saudi Arabia, followed by the UAE and then Egypt.<\/p>
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\"Impact<\/figure><\/div><\/figure>\n\n\n\n
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