{"id":3261,"date":"2020-04-07T23:18:00","date_gmt":"2020-04-07T23:18:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3261"},"modified":"2025-06-16T10:09:23","modified_gmt":"2025-06-16T10:09:23","slug":"online-market-research-transitioning-proactively-not-reactively","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/online-market-research-transitioning-proactively-not-reactively\/","title":{"rendered":"Online Market Research: Transitioning ‘Proactively’ Not Reactively"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

In times of crisis, there are two paths to take: Reactive or Proactive<\/strong>. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path.<\/p><\/br>\n\n\n\n

Reactive business responses to the COVID-19 crisis involve everything from protecting employees\u2019 safety, creating temporary company protocols and ways of remote working, and finding short-term solutions to continue operations during the lockdown. These are necessary and warranted for the short term, during the period of intense crisis. But, unprecedented as the current crisis may be, history tells us that no crisis remains a crisis forever. The world finds new ways of moving forward, and\u00a0the companies that thrive after upheaval are those that respond proactively to crises.<\/strong><\/p><\/br>\n\n\n\n

So, what is a proactive response to the COVID-19 situation?<\/strong><\/h2>\n\n\n\n

Due to the timing of the pandemic\u2019s arrival in South Africa, we are able to look at other countries who are further ahead of us on this path. China is busy establishing its new normal, as people return to their old routines with new learnings. Chinese businesses that are already showing signs of leadership are those that have taken a longer-term view of this black swan event by\u00a0implementing change processes based on the post-crisis future, rather than only the in-crisis reality.<\/strong>\u00a0India too, although fairly early in its stage of the pandemic, is demonstrating agility in proactively transitioning business in many sectors to digital operations.<\/p><\/br>\n\n\n\n

These businesses are learning from the disruption, embracing necessary change and creatively innovating new ways of being in a post-COVID-19 world.

Of course, the post-crisis future is uncertain, but certain elements thereof hold a high likelihood:<\/p><\/br>\n\n\n\n