{"id":3238,"date":"2020-06-11T09:50:00","date_gmt":"2020-06-11T09:50:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3238"},"modified":"2025-06-16T11:21:42","modified_gmt":"2025-06-16T11:21:42","slug":"has-your-offline-tracker-gone-off-track-during-this-lockdown","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/","title":{"rendered":"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.<\/p><br><\/p>\n\n\n\n<p>We at Borderless Access strongly believe that digital research solutions and data collection is not just the future of market research but true for today as well, and is the key to business sustainability. However, we caution that it is important to&nbsp;use<a href=\"https:\/\/borderlessaccess.com\/\"> online market research<\/a> for the right reasons&nbsp;and not simply turn to it as a kneejerk reaction to a crisis.<br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">In deciding whether your tracker is a candidate for moving to online research, we suggest you consider the following questions:<\/p><br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#Why_did_you_choose_offline_in_the_first_place\" title=\"Why did you choose offline in the first place?\">Why did you choose offline in the first place?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#Could_online_meet_the_needs_of_your_tracker\" title=\"Could online meet the needs of your tracker?\">Could online meet the needs of your tracker?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#How_can_online_surpass_traditional_tracking_methodologies\" title=\"How can online surpass traditional tracking methodologies?\">How can online surpass traditional tracking methodologies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#How_will_the_data_change\" title=\"How will the data change?\">How will the data change?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#How_will_it_affect_questionnaires_and_sample_designs\" title=\"How will it affect questionnaires and sample designs?\">How will it affect questionnaires and sample designs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#Why_not_simply_switch_to_CATI_methodologies_in_the_short_term\" title=\"Why not simply switch to CATI methodologies in the short term?\">Why not simply switch to CATI methodologies in the short term?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#Is_it_time_to_reinvent_your_tracker\" title=\"Is it time to reinvent your tracker?\">Is it time to reinvent your tracker?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-did-you-choose-offline-in-the-first-place\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Why_did_you_choose_offline_in_the_first_place\"><\/span><strong>Why did you choose offline in the first place?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">When you initially set up your tracker, offline was presumably chosen for a number of reasons. Firstly, online research was (and is still) fairly under-utilised in many markets across the globe, especially markets in the MEA region, such as South Africa, Nigeria, UAE, KSA, with many users preferring the tradition and familiarity of offline.<\/p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Offline research, although cumbersome, time-consuming and expensive, has traditionally offered a high engagement rate with respondents, and a depth of insights that\u00a0online capabilities have not been \u2018perceived\u2019 to match\u00a0&#8211; a common myth.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-could-online-meet-the-needs-of-your-tracker\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Could_online_meet_the_needs_of_your_tracker\"><\/span><strong>Could online meet the needs of your tracker?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Africa as a continent\u00a0lags dramatically behind the rest of the world\u00a0in its embrace of digital online research. In reality, the incidence of smartphone access, coupled with the (pre-COVID19) logistical challenges of travel around the continent, makes it fertile ground for online and mobile data collection methodology.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Online data collection has been misconstrued to be a data-poor version of offline, particularly in Africa. However, when conducted carefully and with the right partners, it can match and even surpass offline methodologies in terms of\u00a0depth, accuracy, and speed of results.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-online-surpass-traditional-tracking-methodologies\" style=\"font-size:18px\"><span class=\"ez-toc-section\" id=\"How_can_online_surpass_traditional_tracking_methodologies\"><\/span><strong>How can online surpass traditional tracking methodologies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">While we believe strongly in online methodologies, the question of whether to transition each tracker needs to be considered individually. We have years of experience in transitioning research from offline to online, and will always uphold what is best for each piece of research rather than blindly recommending online.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">However, there are some generic benefits to online methodologies that are worth noting when considering moving your tracker in that direction:<\/p><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">In almost every case, accuracy is enhanced through almost real-time tracking, as is evident in the\u00a0case study we conducted with Unilever, where respondents recorded their out-of-home snacking consumption to a much more accurate degree than could ever be achieved via \u2018after the fact\u2019 surveys.<\/li>\n\n\n\n<li style=\"font-size:18px\">Results are iterative and adaptive, allowing users to learn from respondents and constantly ensure that trackers remain relevant and future-proof.<\/li>\n\n\n\n<li style=\"font-size:18px\">Data collection is more flexible, giving the ability to include additional studies or questions into ongoing trackers, as required.<\/li>\n\n\n\n<li style=\"font-size:18px\">Using pre-profiled panels allows us to reach the right respondents the first time, eradicating wasted time, and enhancing the quality and turnaround time of responses.<\/li>\n\n\n\n<li style=\"font-size:18px\">Within appropriate categories, online methodologies offer the ability to overlay geo-location data, product scanning ability, and photographic images, thereby hugely enhancing research possibilities and depth of data.<\/li><br>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-the-data-change\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"How_will_the_data_change\"><\/span><strong>How will the data change?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">It is not possible to change research methodologies without seeing some step change in data. Borderless Access will do everything possible to ensure that the results remain as reflective and comparable as possible. However, moving to a different sample with different respondents might encompass an unavoidable change in data, which, in our experience has usually turned out to be positive than negative, resulting in much more accurate data and actionable insights.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Given that the world is currently undergoing an almost irreversible change and that everyone (consumers and brands alike) are embracing the digital way more than ever now, it is arguably\u00a0<a href=\"https:\/\/blog.borderlessaccess.com\/tackling-lockdown-blues-with-unhindered-insights-using-digital-research\" target=\"_blank\" rel=\"noreferrer noopener\">one of the best times for trackers to embark on a single necessary step change<\/a>. Making the switch to online will safety-guard users against having to deal with further step changes as people adapt to this new normal by\u00a0continue to work from home; or in a worst-case scenario, readiness for such unprecedented eventualities.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-it-affect-questionnaires-and-sample-designs\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"How_will_it_affect_questionnaires_and_sample_designs\"><\/span><strong>How will it affect questionnaires and sample designs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">A major change in order to transition to online methodologies is that questionnaires and sample designs will be rationalisated and simplified. While this may initially sound concerning, we have learned through years of experience that it is almost always in the best interest of the research to do this.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Due to how face-to-face research has traditionally been conducted, both questionnaires and sample designs have typically been more stratified than necessary, resulting in cumbersome results.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">We will work closely with you to ensure that no key metrics or relevant data is lost. Most users who transition end up delighted to have streamlined and consolidated their trackers, as part of this process.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-not-simply-switch-to-cati-methodologies-in-the-short-term\"><span class=\"ez-toc-section\" id=\"Why_not_simply_switch_to_CATI_methodologies_in_the_short_term\"><\/span><strong>Why not simply switch to CATI methodologies in the short term?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">While some users of trackers are considering switching to CATI methodologies as a short-term solution, we don\u2019t recommend this as an optimal strategy.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">It is certainly more cost-effective and, like online research, can be conducted during this current crisis. However CATI respondents typically show a much lower engagement rate and are prone to provide a less attentive response than online do, and using this methodology only, has the potential to lose depth of data resulting in poor quality of data and insights.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Further, as already noted, we strongly recommend making a single change to a methodology that can last into the future, as opposed to looking for short-term solutions to the current situation.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-it-time-to-reinvent-your-tracker\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Is_it_time_to_reinvent_your_tracker\"><\/span><strong>Is it time to reinvent your tracker?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Leveraging online digital methodologies is certainly the future of research, and most trackers will be significantly enhanced by moving them to online data collection methodology. This move will provide users with increased cost-efficiency, reach, and accuracy, resulting in higher quality of data and insights that are more actionable than ever before.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.borderlessaccess.com\/contact-us\" rel=\"noreferrer noopener\" target=\"_blank\">Contact us<\/a>&nbsp;to discuss how your tracker can successfully be transitioned online.<\/p>\n\n\n\n<p id=\"hubspot-topic_data\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance. We at Borderless Access strongly believe that digital research solutions and data collection is not just the future of market research but true for today as well, and is the key to business sustainability. However, we caution that it is important to&nbsp;use online market research for the right reasons&nbsp;and not simply turn to it as a kneejerk reaction to a crisis. In deciding whether your tracker is a candidate for moving to online research, we suggest you consider&#8230;<\/p>\n","protected":false},"author":21,"featured_media":3247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[279,230,288,137,325,324,323],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-digital-market-research","tag-digital-online-research","tag-online-research","tag-research-panels","tag-research-trackers","tag-tracker","tag-tracker-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown|BA Blog<\/title>\n<meta name=\"description\" content=\"Transitioning from traditional research tracker to online digital trackers &amp; it&#039;s importance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown?\" \/>\n<meta property=\"og:description\" content=\"Transitioning from traditional research tracker to online digital trackers &amp; it&#039;s importance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T09:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T11:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/CATI-F2F-vs-Digital-research.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2085\" \/>\n\t<meta property=\"og:image:height\" content=\"1251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/\",\"name\":\"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown|BA Blog\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2020-06-11T09:50:00+00:00\",\"dateModified\":\"2025-06-16T11:21:42+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Transitioning from traditional research tracker to online digital trackers & it's importance.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown|BA Blog","description":"Transitioning from traditional research tracker to online digital trackers & it's importance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/","og_locale":"en_US","og_type":"article","og_title":"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown?","og_description":"Transitioning from traditional research tracker to online digital trackers & it's importance.","og_url":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2020-06-11T09:50:00+00:00","article_modified_time":"2025-06-16T11:21:42+00:00","og_image":[{"width":2085,"height":1251,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/CATI-F2F-vs-Digital-research.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/","url":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/","name":"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown|BA Blog","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2020-06-11T09:50:00+00:00","dateModified":"2025-06-16T11:21:42+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"description":"Transitioning from traditional research tracker to online digital trackers & it's importance.","breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/has-your-offline-tracker-gone-off-track-during-this-lockdown\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Has Your Offline Tracker Gone \u2018Off-Track\u2019 During This Lockdown?"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":5,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":5499,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions\/5499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/3247"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}