{"id":3207,"date":"2020-06-11T08:49:00","date_gmt":"2020-06-11T08:49:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3207"},"modified":"2025-06-16T11:15:01","modified_gmt":"2025-06-16T11:15:01","slug":"digital-payments-habits-in-kenya-and-exploring-consumer-behaviour","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/digital-payments-habits-in-kenya-and-exploring-consumer-behaviour\/","title":{"rendered":"Digital Payments Habits In Kenya And Exploring Consumer Behaviour"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

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The growth of digital payments in Africa in the last decade has been most prominent in Kenya. The country, which boasts of\u00a0over 200 million mobile money users, is today even using\u00a0digital payment as a way to\u00a0combat COVID-19.
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In a market where digital payment is not the future but has already arrived, how can brands and new businesses make the most of the opportunity?<\/p>
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In this regard,\u00a0Borderless Access\u00a0conducted a study in\u00a0Nigeria,\u00a0South Africa,\u00a0Ghana, and Kenya, to explore the uptake of a wide range of payment methods by the masses. Where only 65% of the adult population are considered financially inclusive, it presents fintech and other finance establishments with a massive pool of opportunity to grow and expand in the coming years.
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It is important to note, that this study was conducted just before the lockdown was implemented in any of the African countries, thus the results indicate a long term trend, rather than being skewed by the unusual spending behaviour of the past few weeks due to COVID-19 pandemic followed by lockdowns.<\/p>
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