{"id":3164,"date":"2020-06-16T07:11:00","date_gmt":"2020-06-16T07:11:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3164"},"modified":"2025-06-16T11:09:18","modified_gmt":"2025-06-16T11:09:18","slug":"liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/","title":{"rendered":"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers\u2019 alcohol-buying behaviour as they settle into level 3.&nbsp;<a href=\"https:\/\/www.borderlessaccess.com\/?utm_source=Article&amp;utm_medium=Press%20release&amp;utm_campaign=Alcohol%20bounces%20back\" rel=\"noreferrer noopener\" target=\"_blank\">Borderless Access<\/a>&nbsp;therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.<\/p>\\<br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Consumers_anticipate_buying_more_spirits_than_pre-lockdown\" title=\"Consumers anticipate buying more spirits than pre-lockdown\">Consumers anticipate buying more spirits than pre-lockdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Online_alcohol_sales_expected_to_boom\" title=\"Online alcohol sales expected to boom\">Online alcohol sales expected to boom<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Beer_drinkers_to_purchase_20_more_beer_than_they_did_before\" title=\"Beer drinkers to purchase 20% more beer than they did before\">Beer drinkers to purchase 20% more beer than they did before<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Home-brewed_alcohol_a_poor_substitute_for_shop-bought_alternatives\" title=\"Home-brewed alcohol a poor substitute for shop-bought alternatives\">Home-brewed alcohol a poor substitute for shop-bought alternatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Brand_and_category_loyalty_is_low_and_can_be_swayed_by_price\" title=\"Brand and category loyalty is low and can be swayed by price\">Brand and category loyalty is low and can be swayed by price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#Like_every_retail_sector_the_liquor_industry_is_permanently_changed\" title=\"Like every retail sector, the liquor industry is permanently changed\">Like every retail sector, the liquor industry is permanently changed<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-consumers-anticipate-buying-more-spirits-than-pre-lockdown\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Consumers_anticipate_buying_more_spirits_than_pre-lockdown\"><\/span><strong>Consumers anticipate buying more spirits than pre-lockdown<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">However, we see a spike in spirits purchase post-lockdown, with consumers anticipating drinking these multiple times per week \u2013 much more than before. One hypothesis is that this could be a result of people wanting to make their money (and alcohol impact) stretch further \u2013 hence choosing spirits over other options.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" data-id=\"3166\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-1024x651.webp\" alt=\"Alcohol Buying Insights\" class=\"wp-image-3166\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-1024x651.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-300x191.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-768x488.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-1536x976.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alcohol-2048x1301.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-alcohol-sales-expected-to-boom\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Online_alcohol_sales_expected_to_boom\"><\/span><strong>Online alcohol sales expected to boom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">We expect a dramatic increase in online sales, even in the liquor category, post lockdown. Having naturally pivoted towards digital shopping during this period, consumers plan to purchase every alcohol category online more than they did previously. Bottle stores, as the primary go-to for alcohol purchase, will be bearing the brunt of this, but will nonetheless remain firmly in the lead ahead of other buying options.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" data-id=\"3168\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-1024x651.webp\" alt=\"Online Alcohol Sale\" class=\"wp-image-3168\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-1024x651.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-300x191.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-768x488.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-1536x976.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/online-alcohol-sale-2048x1301.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-beer-drinkers-to-purchase-20-more-beer-than-they-did-before\"><span class=\"ez-toc-section\" id=\"Beer_drinkers_to_purchase_20_more_beer_than_they_did_before\"><\/span><strong>Beer drinkers to purchase 20% more beer than they did before<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Over half of beer drinkers naturally had to reduce their consumption during the lockdown as the product became more and more scarce. The majority are likely to increase their consumption by up to 20% now that beer is readily available again. Wine saw an even more dramatic decline in usage during the lockdown, while spirits usage declined somewhat less than other categories. Again this may be linked to the fact that spirits bottles are in general for multi-use serving as opposed to a category like beer which comes in a single-use serving.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" data-id=\"3169\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-1024x651.webp\" alt=\"Alcohol Post Lockdown\" class=\"wp-image-3169\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-1024x651.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-300x191.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-768x488.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-1536x977.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-size-post-lockdown-2048x1302.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-home-brewed-alcohol-a-poor-substitute-for-shop-bought-alternatives\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Home-brewed_alcohol_a_poor_substitute_for_shop-bought_alternatives\"><\/span><strong>Home-brewed alcohol a poor substitute for shop-bought alternatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Not surprisingly, home-brewed alcohol did not see the decline that the other categories did, during the hard lockdown. Now that other options are readily available again, this category returns to being the least favoured by most consumers.<\/p><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-brand-and-category-loyalty-is-low-and-can-be-swayed-by-price\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Brand_and_category_loyalty_is_low_and_can_be_swayed_by_price\"><\/span><strong>Brand and category loyalty is low and can be swayed by price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Only a quarter of drinkers remain heavily brand or category loyal as lockdown eases. Half the drinking population may be persuaded to switch either brand or category, with price being the major factor that could drive this. Taste is the second most relevant factor driving potential switches, followed by easy availability \u2013 which is key at the moment as consumers queue to restock their alcohol supplies.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" data-id=\"3170\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-1024x651.webp\" alt=\"Alcohol Brand Switch\" class=\"wp-image-3170\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-1024x651.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-300x191.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-768x488.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-1536x977.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Alocohol-Brand-Switch-2048x1302.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-like-every-retail-sector-the-liquor-industry-is-permanently-changed\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Like_every_retail_sector_the_liquor_industry_is_permanently_changed\"><\/span><strong>Like every retail sector, the liquor industry is permanently changed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">COVID-19 and its resultant global lockdown have impacted on every industry globally, particularly on\u00a0<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/4159724\/Syndicated%20Reports\/Borderless%20Access-COVID-19%20-%20Consumer%20Expectations%20from%20Brands%20-%20RSA.pdf?utm_source=Article&amp;utm_medium=Press%20release&amp;utm_campaign=Alcohol%20bounces%20back\">consumer behaviour in retail categories<\/a>. The South African alcohol industry was impacted strongly by its two-month shut-down but as we see, is bouncing back in no uncertain terms. The post-lockdown leapfrogging of online retail, in general, is a national and global trend as\u00a0digitization is embraced across sectors,\u00a0both nationally and globally.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" data-id=\"3171\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-1024x651.webp\" alt=\"\" class=\"wp-image-3171\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-1024x651.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-300x191.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-768x488.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-1536x977.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Liquor-industry-analysis-2048x1302.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><a href=\"https:\/\/www.borderlessaccess.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>\u00a0to discuss your\u00a0alcohol trackers\u00a0and insight needs with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers\u2019 alcohol-buying behaviour as they settle into level 3.&nbsp;Borderless Access&nbsp;therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry. \\ Consumers anticipate buying more spirits than pre-lockdown However, we see a spike in spirits purchase post-lockdown, with consumers anticipating drinking these multiple times per week \u2013 much more than before. One hypothesis is that this could be a&#8230;<\/p>\n","protected":false},"author":21,"featured_media":3190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown - Market Research Insights -Borderless Access Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesLiquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers\u2019 alcohol-buying behaviour as they settle into level 3.&nbsp;Borderless Access&nbsp;therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.  Consumers anticipate buying more spirits than pre-lockdown However, we see a spike in spirits purchase post-lockdown, with consumers anticipating drinking these multiple times per week \u2013 much more than before. One hypothesis is that this could be a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T07:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T11:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-consumption-post-lockdown.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/\",\"name\":\"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown - Market Research Insights -Borderless Access Blog\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2020-06-16T07:11:00+00:00\",\"dateModified\":\"2025-06-16T11:09:18+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown - Market Research Insights -Borderless Access Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/","og_locale":"en_US","og_type":"article","og_title":"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown","og_description":"Reading Time:  3 minutesLiquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers\u2019 alcohol-buying behaviour as they settle into level 3.&nbsp;Borderless Access&nbsp;therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.  Consumers anticipate buying more spirits than pre-lockdown However, we see a spike in spirits purchase post-lockdown, with consumers anticipating drinking these multiple times per week \u2013 much more than before. One hypothesis is that this could be a...","og_url":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2020-06-16T07:11:00+00:00","article_modified_time":"2025-06-16T11:09:18+00:00","og_image":[{"width":1250,"height":955,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/alcohol-consumption-post-lockdown.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/","url":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/","name":"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown - Market Research Insights -Borderless Access Blog","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2020-06-16T07:11:00+00:00","dateModified":"2025-06-16T11:09:18+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/liquor-bounces-back-anticipated-alcohol-consumption-post-lockdown\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Liquor Bounces Back: Anticipated Alcohol Consumption Post Lockdown"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=3164"}],"version-history":[{"count":3,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3164\/revisions"}],"predecessor-version":[{"id":5488,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3164\/revisions\/5488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/3190"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=3164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=3164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=3164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}