{"id":3135,"date":"2019-12-11T17:45:00","date_gmt":"2019-12-11T17:45:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3135"},"modified":"2025-06-17T07:06:45","modified_gmt":"2025-06-17T07:06:45","slug":"borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/","title":{"rendered":"Borderless Access Pivots Its Business Focus By Adding Next-Gen Tools And Holistic Consumer Understanding As It Completes 11 Years"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

BANGALORE, India,\u00a0Dec. 9, 2019<\/strong>\u00a0— The initial 10 years witnessed\u00a0Borderless Access\u00a0evolve from an online & mobile panel company into one of the leading global digital market research solutions company.<\/p><\/br>\n\n\n\n

As a company that’s always at the forefront of technology adoption and strives to provide high-quality consumer insights to their clients, Borderless Access has taken data quality to the next level by layering their proprietary fraud algorithms and best-in-industry digital fingerprinting tools with Artificial Intelligence (and Machine Learning) on our proprietary online community platform<\/a>,\u00a0SmartSight\u2122.<\/sup>
<\/p>\n\n\n\n

Quality is pivotal to the company as it has doubled its first-party panel strength to\u00a05.86 Million+ unique respondents across the globe, as per the recent announcement.<\/p><\/br>\n\n\n\n

“In today’s highly digital, multi-device world, where ensuring panelist authenticity and quality of responses is a challenge, Borderless Access is well-equipped with its ML & AI-driven platform SmartSight\u2122to deliver high-quality insights to our clients,”<\/em> said, Ruchika Gupta, Founder & CEO of Borderless Access. “This helps us to confidently reach out to clients with difficult niche audiences in Healthcare, B2B, and markets like South Africa, where though digital adoption is high, digital research is yet to catch-up.”<\/em><\/p><\/br>\n\n\n\n

While Ruchika spoke about\u00a0South Africa, the company has aggressive plans for the African continent as it\u00a0appointed\u00a0Bev Tigar\u00a0as Lead Client Development Consultant for\u00a0Africa\u00a0in March this year, to capture more ground and manage client expectations.<\/p><\/br>\n\n\n\n

Furthermore, Borderless Access has the largest first-party online MR panel in South Africa and have a huge panel base in other key markets of the continent.<\/p><\/br>\n\n\n\n

Borderless Access was also the recipient of the Best Partner Paper Award<\/a> at the 21st<\/sup> PAMRO conference held during August 2019 for the paper titled ‘#10YearChallenge \u2013 Data drives insights and insights drive decisions’, presented alongside Unilever, for best reflecting the goals of the conference.<\/p><\/br>\n\n\n\n

“As an organization with ‘Client Needs First’ focus and a zeal to stay ahead of the curve, Borderless Access will continue to make early bets in new-age technology products and solutions and markets to drive another decade of exceptional growth,” stated, Dushyant Gupta, EVP, Borderless Access.<\/p><\/br>\n\n\n\n

About Borderless Access:
<\/strong>Borderless Access, a global digital market research and insights solutions company<\/a>, provides access to experiences and life moments of engaged consumers from hard-to-reach B2B and B2C segments in emerging and developed markets to its global clientele of MR firms, ad agencies, consultancy firms, and end enterprises, through technology and community analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>BANGALORE, India, Dec. 9, 2019 \u2014 The initial 10 years witnessed Borderless Access….<\/p>\n","protected":false},"author":21,"featured_media":3141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-and-machine-learning"],"acf":[],"yoast_head":"\nBorderless Access Adds Next-Gen Tools & Holistic Consumer Insight<\/title>\n<meta name=\"description\" content=\"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Borderless Access Pivots Its Business Focus By Adding Next-Gen Tools And Holistic Consumer Understanding As It Completes 11 Years\" \/>\n<meta property=\"og:description\" content=\"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-11T17:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T07:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/borderless-access-next-gen-tools.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/\",\"name\":\"Borderless Access Adds Next-Gen Tools & Holistic Consumer Insight\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2019-12-11T17:45:00+00:00\",\"dateModified\":\"2025-06-17T07:06:45+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Borderless Access Pivots Its Business Focus By Adding Next-Gen Tools And Holistic Consumer Understanding As It Completes 11 Years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Borderless Access Adds Next-Gen Tools & Holistic Consumer Insight","description":"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/","og_locale":"en_US","og_type":"article","og_title":"Borderless Access Pivots Its Business Focus By Adding Next-Gen Tools And Holistic Consumer Understanding As It Completes 11 Years","og_description":"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.","og_url":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2019-12-11T17:45:00+00:00","article_modified_time":"2025-06-17T07:06:45+00:00","og_image":[{"width":1250,"height":955,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/borderless-access-next-gen-tools.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/","url":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/","name":"Borderless Access Adds Next-Gen Tools & Holistic Consumer Insight","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2019-12-11T17:45:00+00:00","dateModified":"2025-06-17T07:06:45+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"description":"As Borderless Access celebrates its 11th anniversary, it shifts its business focus to integrate next-generation tools and embrace a comprehensive understanding of consumers.","breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/borderless-access-pivots-its-business-focus-by-adding-next-gen-tools-and-holistic-consumer-understanding-as-it-completes-11-years\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Borderless Access Pivots Its Business Focus By Adding Next-Gen Tools And Holistic Consumer Understanding As It Completes 11 Years"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=3135"}],"version-history":[{"count":5,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3135\/revisions"}],"predecessor-version":[{"id":5563,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/3135\/revisions\/5563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=3135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=3135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}