{"id":3081,"date":"2021-04-26T16:00:00","date_gmt":"2021-04-26T16:00:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=3081"},"modified":"2025-06-17T12:00:08","modified_gmt":"2025-06-17T12:00:08","slug":"how-to-build-and-retain-brand-trust-in-uncertain-times","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/how-to-build-and-retain-brand-trust-in-uncertain-times\/","title":{"rendered":"How To Build And Retain Brand Trust In Uncertain Times"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure even more now.<\/p><\/br>\n\n\n\n

Naturally, it is of key importance for brands to stay ahead of any socio-economic shift, by responding proactively to its changes. At this stage of the world\u2019s history, consumer brands need to find ways to build and maintain the trust of their users, despite adverse external conditions.<\/p><\/br>\n\n\n\n

Borderless Access\u00a0conducted an online market research<\/a> study with 600 consumers in Nigeria, to explore this topic. We delved into three broad areas, namely: unpacking current shopping behaviour, understanding key concerns of consumers at the moment, and exploring what consumers expect of brands during this tumultuous time.<\/p>\n\n\n\n

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