{"id":2960,"date":"2021-04-26T18:02:00","date_gmt":"2021-04-26T18:02:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2960"},"modified":"2025-06-17T12:05:39","modified_gmt":"2025-06-17T12:05:39","slug":"are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/","title":{"rendered":"Are Safety Features An Important Driver Of Vehicle Purchase Decisions In Sub-Saharan Africa?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Recent_car_purchases_low_in_South_Africa_and_Kenya\" title=\"Recent car purchases low in South Africa and Kenya\">Recent car purchases low in South Africa and Kenya<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Low_to_medium_end_cars_are_the_order_of_the_day\" title=\"Low to medium end cars are the order of the day\">Low to medium end cars are the order of the day<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Consumers_are_well_aware_of_automobile_safety_ratings\" title=\"Consumers are well aware of automobile safety ratings\">Consumers are well aware of automobile safety ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Other_than_fuel_efficiency_safety_elements_are_the_main_features_considered\" title=\"Other than fuel efficiency, safety elements are the main features considered\">Other than fuel efficiency, safety elements are the main features considered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Imminent_purchasers_plan_to_spend_mainly_in_the_lower_price_brackets\" title=\"Imminent purchasers plan to spend mainly in the lower price brackets\">Imminent purchasers plan to spend mainly in the lower price brackets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#Consumers_would_spend_more_on_vehicles_with_higher_safety_ratings\" title=\"Consumers would spend more on vehicles with higher safety ratings\">Consumers would spend more on vehicles with higher safety ratings<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-recent-car-purchases-low-in-south-africa-and-kenya\"><span class=\"ez-toc-section\" id=\"Recent_car_purchases_low_in_South_Africa_and_Kenya\"><\/span><strong>Recent car purchases low in South Africa and Kenya<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite\u00a0Covid and the effects that its global lockdown has had on consumer spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/recent-car-purchases-low-in-south-africa-and-kenya-1024x704.webp\" alt=\"Car Purchase in South Africa and Kenya\" class=\"wp-image-3074\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/recent-car-purchases-low-in-south-africa-and-kenya-1024x704.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/recent-car-purchases-low-in-south-africa-and-kenya-300x206.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/recent-car-purchases-low-in-south-africa-and-kenya-768x528.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/recent-car-purchases-low-in-south-africa-and-kenya.webp 1081w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-low-to-medium-end-cars-are-the-order-of-the-day\"><span class=\"ez-toc-section\" id=\"Low_to_medium_end_cars_are_the_order_of_the_day\"><\/span><strong>Low to medium end cars are the order of the day<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Across all three Sub-Saharan countries, 100% of those who have purchased new cars, claim that they were low to medium range cars, with absolutely everyone staying away from high-end or luxury vehicles, presumably somewhat affected by the fact that\u00a0people have been driving less than ever before\u00a0as well as the change in purchase power, in the past two unusual years.<\/p><\/br>\n\n\n\n<p>South Africans who have purchased a car recently have gone for entry-level hatchbacks and entry-level sedans more than any other type. Mid-range hatchbacks and mid-range sedans come next, with SUV\u2019s not having seen high recent sales, as family holidays are curtailed, and budgets tighter, due to the pandemic.<\/p><\/br>\n\n\n\n<p>Nigerians have followed similar lines, mainly purchasing mid-range hatchbacks and entry-level sedans more than SUV\u2019s. Kenyans on the other hand, perhaps due to the geographic layout of the country, have had a more even spread across mid-to-entry level hatchbacks, sedans and SUV\u2019s, with 21% of car purchasers claiming to have purchased an entry-level SUV.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-1024x356.webp\" alt=\"Kinds of Vehicle Purchased in South Africa\" class=\"wp-image-3075\" title=\"Kinds of Vehicle Purchased in South Africa\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-1024x356.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-300x104.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-768x267.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-1536x534.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/kinds-of-vehicles-purchased-1-2048x712.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-consumers-are-well-aware-of-automobile-safety-ratings\"><span class=\"ez-toc-section\" id=\"Consumers_are_well_aware_of_automobile_safety_ratings\"><\/span><strong>Consumers are well aware of automobile safety ratings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The vast majority of car buyers are aware of automobile safety ratings across all three countries. More than a third of those who have purchased a car in the past 2 years, deem safety features to be important, across all three Sub-Saharan countries.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/Automotive%20Safety%20Africa%20-%205.png?width=1081&amp;name=Automotive%20Safety%20Africa%20-%205.png\" alt=\"Automotive Safety Africa - 5\"\/><\/figure>\n\n\n\n<p>The majority of car purchases feel that airbags for all passengers, and ABS (Antilock Braking System), EBD (Electronic Brakeforce distribution) and ESP (Electronic Stability Program) are safety features that should ideally come standard with all cars, understanding the premise that these would attract a corresponding price hike.<\/p><\/br>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-other-than-fuel-efficiency-safety-elements-are-the-main-features-considered\"><span class=\"ez-toc-section\" id=\"Other_than_fuel_efficiency_safety_elements_are_the_main_features_considered\"><\/span><strong>Other than fuel efficiency, safety elements are the main features considered<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Across sub-Saharan countries, those who have purchased a new car recently, rate fuel efficiency followed by the standard safety features (airbags and braking systems) as the most important features that they considered in their purchase decisions.&nbsp;<em>(Ratings reflect top two boxes, so those who deem the feature to be either \u2018very important\u2019 or something they \u2018would prefer to have\u2019).<\/em><\/p><\/br>\n\n\n\n<p>With regards to airbags, most purchasers considered whether there were airbags for the driver and passenger seat, as their primary consideration. ABS was more considered than EBS and ASP, in terms of braking systems.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/important-aspects-during-car-purchase-1024x272.webp\" alt=\"Important Aspects During Car Purchase\" class=\"wp-image-3076\" title=\"Important Aspects During Car Purchase\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/important-aspects-during-car-purchase-1024x272.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/important-aspects-during-car-purchase-300x80.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/important-aspects-during-car-purchase-768x204.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/important-aspects-during-car-purchase.webp 1504w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-imminent-purchasers-plan-to-spend-mainly-in-the-lower-price-brackets\"><span class=\"ez-toc-section\" id=\"Imminent_purchasers_plan_to_spend_mainly_in_the_lower_price_brackets\"><\/span><strong>Imminent purchasers plan to spend mainly in the lower price brackets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Of those who haven\u2019t purchased a car in the past two years, but plan to in the next two, the preference for types of cars reflects those that we have already seen: South Africans and Nigerians plan to purchase mainly hatchbacks and sedans while Kenyans are more open to SUV\u2019s.<\/p><\/br>\n\n\n\n<p>South Africans and Kenyans plan to spend within the lowest brackets (up to R350,000 and 1,500,000 KES respectively) but Nigerians plan to spend either in their lowest bracket (up to 5,000,000 NGN) or in the very top bracket (over 10,000,000 NGN), highlighting the dichotomous society of this country.<\/p><\/br>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-consumers-would-spend-more-on-vehicles-with-higher-safety-ratings\"><span class=\"ez-toc-section\" id=\"Consumers_would_spend_more_on_vehicles_with_higher_safety_ratings\"><\/span><strong>Consumers would spend more on vehicles with higher safety ratings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Half of South Africans indicate that they would be prepared to spend a premium of 10% or more on the car in order to get one with a higher safety rating, with this number being even higher in both Kenya and Nigeria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/willingness-to-spend-premium-on-vehicles-1024x656.webp\" alt=\"Spend Premium on Vehicles\" class=\"wp-image-3077\" title=\"Spend Premium on Vehicles\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/willingness-to-spend-premium-on-vehicles-1024x656.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/willingness-to-spend-premium-on-vehicles-300x192.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/willingness-to-spend-premium-on-vehicles-768x492.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/willingness-to-spend-premium-on-vehicles.webp 1081w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Across all three sub-Saharan African countries, the same three features are important to potential purchasers of vehicles, namely fuel efficiency together with the two safety features, airbags and braking systems.<\/p><\/br>\n\n\n\n<p>As safety becomes a bigger feature in the consumer\u2019s mind when it comes to vehicle purchase decisions, automotive brands will have to ensure that new vehicles encompass these elements as a matter of course.<\/p><\/br>\n\n\n\n<p><em>Borderless Access\u00a0has\u00a0hyper-niche proprietary digital<a href=\"https:\/\/borderlessaccess.com\/consumer-panels\" target=\"_blank\" rel=\"noreferrer noopener\"> market research panels<\/a> across the globe, covering a wide range of sectors from automobile to finance to healthcare\u2026 to name but a few.\u00a0<a href=\"https:\/\/borderlessaccess.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>\u00a0to understand how we can help you track meaningful insights for your business.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Recent car purchases low in South Africa and Kenya Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite\u00a0Covid and the effects that its global lockdown has had on consumer spend. Low to medium end cars are the order of the day Across all three Sub-Saharan countries, 100% of those&#8230;<\/p>\n","protected":false},"author":21,"featured_media":3078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?<\/title>\n<meta name=\"description\" content=\"Online study on consumer purchase decisions perception in sub Saharan Africa based on automobile safety\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Safety Features An Important Driver Of Vehicle Purchase Decisions In Sub-Saharan Africa?\" \/>\n<meta property=\"og:description\" content=\"Online study on consumer purchase decisions perception in sub Saharan Africa based on automobile safety\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-26T18:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T12:05:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/vehicle-purchase-decisions-in-sub-saharan-africa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/\",\"name\":\"Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-04-26T18:02:00+00:00\",\"dateModified\":\"2025-06-17T12:05:39+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Online study on consumer purchase decisions perception in sub Saharan Africa based on automobile safety\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/are-safety-features-an-important-driver-of-vehicle-purchase-decisions-in-sub-saharan-africa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are Safety Features An Important Driver Of Vehicle Purchase Decisions In Sub-Saharan Africa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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