{"id":2896,"date":"2020-12-11T11:51:00","date_gmt":"2020-12-11T11:51:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2896"},"modified":"2025-06-17T12:51:07","modified_gmt":"2025-06-17T12:51:07","slug":"consumer-media-platform-preferences-in-2020-among-indian-and-singaporean-consumers","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/consumer-media-platform-preferences-in-2020-among-indian-and-singaporean-consumers\/","title":{"rendered":"Consumer Media Platform Preferences In 2020 Among Indian And Singaporean Consumers"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n

The year 2020 has been an anomaly in all senses. This also applies to people\u2019s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.<\/p>
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To explore this further, Borderless Access recently conducted an online study using its proprietary online survey panels<\/a> among audiences aged 24 to 60 in several key global economies. The study aimed to shed light on, among other things, which media platforms consumers have been more exposed to during the pandemic, which platforms garner the most trust and the effectiveness of channels of brand communication. The study also explores how traditional and digital media perform against each other in this time of the pandemic.<\/p><\/br>\n\n\n\n

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In this report, we are focussing on the findings from Singapore and India and compare them against the global outcome of the study.<\/p>
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