{"id":2895,"date":"2020-12-16T11:51:00","date_gmt":"2020-12-16T11:51:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2895"},"modified":"2025-06-17T12:35:29","modified_gmt":"2025-06-17T12:35:29","slug":"the-lowdown-on-lockdown-how-consumer-media-consumption-habits-have-changed-in-the-middle-east","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/the-lowdown-on-lockdown-how-consumer-media-consumption-habits-have-changed-in-the-middle-east\/","title":{"rendered":"The Lowdown On Lockdown: How Consumer Media Consumption Habits Have Changed In The Middle East"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.<\/p>
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It is a well-documented fact that digital trends have been hard to measure in the region, due to lack of data.\u00a0Borderless Access\u00a0has noted this and uses its proprietary online community management and survey platform<\/a> to survey deeply profiled panelists in the Middle East (and globally), in able to achieve accurate insights into consumer behaviour to uncover digital sentiments.<\/p>
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Across the world, 74% of people claim that social media is the channel where they see the most brand and advertising messages. This figure rose to 81% in the UAE and 82% in Saudi Arabia.<\/p>
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