{"id":2844,"date":"2021-06-10T11:05:00","date_gmt":"2021-06-10T11:05:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2844"},"modified":"2025-06-16T10:41:32","modified_gmt":"2025-06-16T10:41:32","slug":"esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/","title":{"rendered":"ESports Entertainment In Developing Markets: A Study On ESports Audience Habits And Interests"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one\u00a0report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.<\/p><\/br>\n\n\n\n<p>Clearly, esports entertainment has crossed a threshold wherein brands and businesses can either treat it on par with traditional sports entertainment or lose out on the massive opportunity it presents. In this context,Borderless Access recently concluded an online study in both developed and developing esports markets among esports viewers as well as players. In this blog, we highlight key insights specific to esports viewers from South Africa, Nigeria, Kenya, India, Colombia  and Argentina, which can be considered as \u201cdeveloping\u201d in terms of eSports exposure in relative terms.<\/p><\/br>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/#Getting_started_with_eSports_entertainment\" title=\"Getting started with eSports entertainment\">Getting started with eSports entertainment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/#Concerning_esports_viewing_preferences_The_where_when_and_how\" title=\"Concerning esports viewing preferences: The where, when and how\">Concerning esports viewing preferences: The where, when and how<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/#Viewer_preferences_for_games\" title=\"Viewer preferences for games\">Viewer preferences for games<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/#About_the_study\" title=\"About the study:\">About the study:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-esports-entertainment\"><span class=\"ez-toc-section\" id=\"Getting_started_with_eSports_entertainment\"><\/span><strong>Getting started with eSports entertainment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In line with eSports viewership growth trends, we notice that the audience to esports in developing markets has been on the rise since the last three years. It is evident that the pandemic has also played a significant role in popularizing esports watching as a form of entertainment in these countries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends-1024x611.webp\" alt=\"eSports Viewership Growth Trends\" class=\"wp-image-2861\" title=\"eSports Viewership Growth Trends\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends-1536x917.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-growth-trends.webp 1841w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Coming to how people are most commonly introduced to esports streams, we notice that the majority of the audience started viewing esports and video games due to the influence of friends who were already into esports entertainment. Social media is the other major influencer, drawing new audience to this form of entertainment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-1024x574.webp\" alt=\"Introduction to eSports Stream\" class=\"wp-image-2862\" title=\"Introduction to eSports Stream\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-1024x574.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-300x168.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-768x431.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-1536x862.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/introduction-to-esports-2048x1149.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-concerning-esports-viewing-preferences-the-where-when-and-how\"><span class=\"ez-toc-section\" id=\"Concerning_esports_viewing_preferences_The_where_when_and_how\"><\/span><strong>Concerning esports viewing preferences: The where, when and how<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While there are a myriad of dedicated esports and video game streaming platforms available to audiences, YouTube is the king in developing markets. On an average, over 58% of audiences in these markets watch video games on YouTube. The percentage is the highest in India, at 70%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences-1024x611.webp\" alt=\"Concerning eSports Viewing Preferences\" class=\"wp-image-2865\" title=\"Concerning eSports Viewing Preferences\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences-1536x916.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/concerning-esports-viewing-preferences.webp 1842w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Viewers in India and African countries prefer to watch live as well as recorded games and past events equally. Audiences in the South American countries on the other hand mostly lean towards recorded games and events.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise-1024x562.webp\" alt=\"Watching Live Games Vs Otherwise\" class=\"wp-image-2868\" title=\"Watching Live Games Vs Otherwise\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise-1024x562.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise-300x165.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise-768x422.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise-1536x844.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/watching-live-games-vs-otherwise.webp 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Another important aspect of any viewership is the time spent doing a favourite activity. Looking at esports viewership in these countries, we see that on an average, 47% of the audience watch games for less than 5 hours in a week. A large section (29%), while in the minority, spend 5 to 10 hours in a week.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games-1024x611.webp\" alt=\"Time Spent Watching eSports Games\" class=\"wp-image-2869\" title=\"Time Spent Watching eSports Games\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games-1536x916.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-games.webp 1842w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Looking at how the watch time is distributed, we see that most audiences prefer to watch video games whenever they have spare time. Weekends, after work\/college and before going to bed are other preferred times to catch up on esports. Only 5.4% of the audience said they never miss a major event.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1024x611.webp\" alt=\"\" class=\"wp-image-2873\" title=\"Preferred Time to Watch eSports Games\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1536x917.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games.webp 1841w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viewer-preferences-for-games\"><span class=\"ez-toc-section\" id=\"Viewer_preferences_for_games\"><\/span><strong>Viewer preferences for games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On an average, the majority (52%) of esports and video game enthusiasts watch or follow 2 to 3 games, while another 29% follow 4 or more games.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1-1024x611.webp\" alt=\"Viewer Preferences for Games\" class=\"wp-image-2880\" title=\"Viewer Preferences for Games\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1-1536x917.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/viewer-preferences-for-games-1.webp 1841w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Diving deeper, we notice that the majority of those who follow more than 4 games prefer the sports, puzzle and racing genres. On the other hand, the majority of audiences who prefer to follow a single game prefer games from the open-world sandbox, role-playing, simulation and real-time strategy genres.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/real-time-strategy-genres-1024x367.webp\" alt=\"Real-Time Strategy Genres\" class=\"wp-image-2878\" title=\"Real-Time Strategy Genres\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/real-time-strategy-genres-1024x367.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/real-time-strategy-genres-300x108.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/real-time-strategy-genres-768x275.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/real-time-strategy-genres.webp 1534w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>On an average, racing, sports and shooting game genres are the most popular in developing markets and the open-world sandbox genre is the least popular when it comes to watching. However, it should be noted that almost all genres have a substantial amount of preference in all developing markets in our study.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-1024x528.webp\" alt=\"Sports and Shooting Game Genres\" class=\"wp-image-2877\" title=\"Sports and Shooting Game Genres\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-1024x528.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-300x155.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-768x396.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-1536x792.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sports-and-shooting-game-genres-2048x1056.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-1024x520.webp\" alt=\"Last Preferred Game Genres\" class=\"wp-image-2876\" title=\"Last Preferred Game Genres\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-1024x520.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-300x152.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-768x390.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-1536x780.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/last-preferred-game-genres-2048x1040.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>While only a small minority of esports viewers say that they follow every major event, the large majority of esports viewers have a favourite team, player or event that they support.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event-1024x611.webp\" alt=\"Favourite Team, Player or Event \" class=\"wp-image-2875\" title=\"Favourite Team, Player or Event \" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event-1024x611.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event-300x179.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event-768x458.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event-1536x917.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/favourite-team-player-or-event.webp 1841w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>As proof of the popularity of esports among viewers, we observed in our study that only 13% of the audience said they prefer traditional sports over esports. On the other hand, close to 63% said they enjoy esports as much as traditional sports and the remaining audience said they prefer esports over traditional sports.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-1024x539.webp\" alt=\"Traditional Sports Over Esports\" class=\"wp-image-2874\" title=\"Traditional Sports Over Esports\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-1024x539.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-300x158.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-768x404.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-1536x808.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/traditional-sports-over-esports-2048x1078.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>From our study, we can draw a clear conclusion that esports viewership has arrived in developing markets. There is a dedicated and passionate audience for esports who spend a considerable amount of time watching and following esports. The fact that the majority of the audience find esports as or more interesting\/entertaining as traditional sports proves that esports viewership is ready to be given the required support and consideration by brand and businesses while giving back to brands in terms of eyeballs and brand recognition.<\/p>\n\n\n\n<p>You can read our report on<a href=\"http:\/\/&quot;https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/ &quot;\" target=\"_blank\" rel=\"noreferrer noopener\"> esports viewership in developed markets<\/a>\u00a0here.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-the-study\"><span class=\"ez-toc-section\" id=\"About_the_study\"><\/span>About the study:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The online study was conducted in the months of April-May 2021 among an audience of n=2000 in the age bracket of 16-45 years. The audience consisted of 52% males and 47% females. Among these audiences, 69% were working professionals and 30% were students or students who were yet to start working.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>For more similar insights from the consumer and B2B landscapes, connect with Borderless Access. We&#8217;ll look forward to discuss how various digital research solutions\u00a0BA Insightz,\u00a0BA Health\u00a0and\u00a0BA Connect\u00a0can help your business operations and market research requirements.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge<\/p>\n","protected":false},"author":21,"featured_media":2881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - 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