{"id":2813,"date":"2021-06-17T10:34:00","date_gmt":"2021-06-17T10:34:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2813"},"modified":"2025-06-16T09:57:43","modified_gmt":"2025-06-16T09:57:43","slug":"understanding-esports-viewership-in-developed-markets-an-online-study","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/","title":{"rendered":"Understanding ESports Viewership In Developed Markets &#8211; An Online Study"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#The_incredible_growth_of_esports_viewership\" title=\"The incredible growth of esports viewership\">The incredible growth of esports viewership<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#_Introduction_to_esports_%E2%80%93_when_and_how\" title=\"&nbsp;Introduction to esports &#8211; when and how\">&nbsp;Introduction to esports &#8211; when and how<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#Diversity_in_esports_genres_trigger_multiple_preferences\" title=\"Diversity in esports genres trigger multiple preferences\">Diversity in esports genres trigger multiple preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#Watching_esports-_when_and_how_much\" title=\"Watching esports- when and how much\">Watching esports- when and how much<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#eSports_enthusiasts_prefer_YouTube_over_any_other_gaming_platform\" title=\"eSports enthusiasts prefer YouTube over any other gaming platform\">eSports enthusiasts prefer YouTube over any other gaming platform<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#Traditional_Sports_vs_eSports\" title=\"Traditional Sports vs. eSports\">Traditional Sports vs. eSports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#About_the_study\" title=\"About the study:\">About the study:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-incredible-growth-of-esports-viewership\"><span class=\"ez-toc-section\" id=\"The_incredible_growth_of_esports_viewership\"><\/span><strong>The incredible growth of esports viewership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The esports industry has gained momentum in the past decade with millions of eSports fans worldwide, thanks to a multitude of reasons.&nbsp;The growth in the industry has remarkably accelerated the growth of viewership, making esports one of the more popular forms of entertainment.<\/p><\/br>\n\n\n\n<p>As per a&nbsp;report&nbsp;by a leading financial and business news website, the total esports viewership is estimated to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, which means the viewer base around the world will nearly double in roughly half a decade.<\/p>\n\n\n\n<p>To further explore the esports viewership landscape, Borderless Access conducted an online study across 14 countries to understand the preferences of the esports audience and other impacting factors on esports content consumption. In this article, you can find insights related to the audience group that follow or watch esports in nine markets where esports has considerable popularity- USA, UK, Indonesia, Peru, Brazil, UAE, KSA, France and Germany.<\/p><\/br>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nbsp-introduction-to-esports-when-and-how\"><span class=\"ez-toc-section\" id=\"_Introduction_to_esports_%E2%80%93_when_and_how\"><\/span>&nbsp;<strong>Introduction to esports &#8211; when and how<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Let us start by answering a simple question. Why did people start watching or following eSports in the first place? What is so fascinating about someone else play on a virtual platform?&nbsp;A&nbsp;report&nbsp;from a leading solution and support provider to esports tournament organizers says,&nbsp;\u2018\u201989% of viewers say that they watch esports to get better at playing the game.\u2019\u2019<\/p>\n\n\n\n<p>Another reason for the growing esports viewership is the urge to become a part of the community and gain a sense of acceptance.&nbsp;Our study reveals that friends and social media platforms play a significant role in introducing new audiences to streaming esports and perceiving it as a form of entertainment.<\/p><\/br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how-1024x515.webp\" alt=\"Introduction to Esports - When and How\" class=\"wp-image-2819\" title=\"Introduction to Esports - When and How\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how-1024x515.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how-300x151.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how-768x386.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how-1536x772.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Introduction-to-esports-when-and-how.webp 1886w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The esports viewer or follower base has also grown substantially in the last 2-3 years due to the availability of more free time resulting from working from home during the pandemic.<\/p><\/br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base-1024x500.webp\" alt=\"Esports Viewer or Follower Base\" class=\"wp-image-2820\" title=\"Esports Viewer or Follower Base\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base-1024x500.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base-300x146.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base-768x375.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base-1536x750.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewer-or-follower-base.webp 2047w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diversity-in-esports-genres-trigger-multiple-preferences\"><span class=\"ez-toc-section\" id=\"Diversity_in_esports_genres_trigger_multiple_preferences\"><\/span><strong>Diversity in esports genres trigger multiple preferences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;Genre preference plays a vital role in understanding the consumption pattern and gaming behaviour of esports enthusiasts. According to our study, the majority of the esports audience follow 2 to 3 genres. The reason for this is because of the diversity in esports and availability of various genres to choose from.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed-1024x524.webp\" alt=\"Esports Genres Watched\/Followed\" class=\"wp-image-2823\" title=\"Esports Genres Watched\/Followed\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed-1024x524.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed-300x154.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed-768x393.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed-1536x786.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-genres-watched-followed.webp 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><p>Sports and racing games remains one of the two most popular game genres in our study markets. Interestingly, the USA has a fairly even distribution of viewers\/followers across genres.<\/p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-1024x529.webp\" alt=\"Esports Top Preferred Generes\" class=\"wp-image-2826\" title=\"Esports Top Preferred Generes\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-1024x529.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-300x155.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-768x397.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-1536x793.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-top-preferred-genres-2048x1058.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-1024x518.webp\" alt=\"eSports Last Preferred Generes\" class=\"wp-image-2829\" title=\"eSports Last Preferred Generes\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-1024x518.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-300x152.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-768x388.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-1536x777.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-last-preferred-generes-2048x1035.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-watching-esports-when-and-how-much\"><span class=\"ez-toc-section\" id=\"Watching_esports-_when_and_how_much\"><\/span><strong>Watching esports- when and how much<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much-1024x668.webp\" alt=\"Watching eSports- When and How Much\" class=\"wp-image-2830\" title=\"Watching eSports- When and How Much\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much-1024x668.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much-300x196.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much-768x501.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much-1536x1002.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Watching-esports-when-and-how-much.webp 1699w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>A majority of esports followers dedicate less than 10 hours watching games. However, the pattern of preferred time of day or week to watch esports indicates a different story.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports-1024x546.webp\" alt=\"Pattern of Preferred Time of Day or Week to Watch eSports\" class=\"wp-image-2832\" title=\"Pattern of Preferred Time of Day or Week to Watch eSports\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports-1024x546.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports-300x160.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports-768x409.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports-1536x819.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/pattern-of-preferred-time-of-day-or-week-to-watch-esports.webp 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A majority of respondents do not have a fixed time in the day to consume esports. They watch their favourite game whenever they make time for it. After work and weekends are the next preferred time to watch\/follow esports.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-esports-enthusiasts-prefer-youtube-over-any-other-gaming-platform\"><span class=\"ez-toc-section\" id=\"eSports_enthusiasts_prefer_YouTube_over_any_other_gaming_platform\"><\/span><strong>eSports enthusiasts prefer YouTube over any other gaming platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our study indicates that YouTube leads when it comes to platform preference to consume esports. Peru, being an exception, shows an inclination toward Facebook gaming.<\/p><\/br>\n\n\n\n<p>eSports gaming highly relies on the connection between the players and teams to their viewers. These mainstream platforms flourish these connections and sometimes even allow the viewers to connect to gamers personally.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports-1024x546.webp\" alt=\"Platform Preference to Consume Esports\" class=\"wp-image-2833\" title=\"Platform Preference to Consume Esports\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports-1024x546.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports-300x160.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports-768x410.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports-1536x820.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/platform-preference-to-consume-esports.webp 1960w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-traditional-sports-vs-esports\"><span class=\"ez-toc-section\" id=\"Traditional_Sports_vs_eSports\"><\/span><strong>Traditional Sports vs. eSports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As esports is gaining popularity rapidly across the globe, the natural question that arises is how it fairs against traditional sports. Our study shows that esports audiences in all our target markets enjoy esports and traditional sports equally, which can be considered a huge win for the esports industry. This further bolsters with the International Olympic Committee recognizing eSports as a sport and making it a medal event at the 2022 Asian Games, which will further boost its acceptance and popularity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports-1024x614.webp\" alt=\"Traditional Sports Vs. Esports\" class=\"wp-image-2834\" title=\"Traditional Sports Vs. Esports\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports-1024x614.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports-300x180.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports-768x461.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports-1536x921.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/taditional-sports-vs-esports.webp 1809w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The popularity of esports continues to grow in developed markets and has paced up in the last couple of years. Social media has played a key role in triggering interest among people in online gaming whereas the current pandemic situation has significantly popularised the gaming culture. Watching eSports is now a way of mixing entertainment and leisure. In this sense, the growth of esports offers a new, effective channel for consumer engagement and marketing for brands in the developing markets, one which can&#8217;t be ignored anymore now.<\/p>\n\n\n\n<p>You can read our report on <a href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/\">esports viewership in developi<\/a>n<a href=\"https:\/\/borderlessaccess.com\/blog\/esports-entertainment-in-developing-markets-a-study-on-esports-audience-habits-and-interests\/\">g markets<\/a>\u00a0here.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-the-study\"><span class=\"ez-toc-section\" id=\"About_the_study\"><\/span><strong>About the study:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The online study was conducted in the months of April-May 2021 among an audience of n=2000 in the age bracket of 16-45 years. The audience consisted of 52% males and 47% females. Among these audiences, 69% were working professionals and 30% were students or students who were yet to start working.<\/p><\/br>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>For more similar insights from the consumer and B2B landscapes, connect with Borderless Access. We&#8217;ll look forward to discuss how various digital research solutions\u00a0BA Insightz,\u00a0BA Health\u00a0and\u00a0Panel Solutions\u00a0can help your business operations and <a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">market research<\/a> requirements.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The incredible growth of esports viewership The esports industry has gained momentum in the past decade with millions of eSports fans worldwide, thanks to a multitude of reasons.&nbsp;The growth in the industry has remarkably accelerated the growth of viewership, making esports one of the more popular forms of entertainment. As per a&nbsp;report&nbsp;by a leading financial and business news website, the total esports viewership is estimated to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, which means the viewer base around the world will nearly double in roughly half a decade. To further explore the esports&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[278],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-esports-viewership-in-developed-markets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding eSports Viewership in Developed Markets - An Online Study<\/title>\n<meta name=\"description\" content=\"Conducting an online study to comprehend eSports viewership trends in developed markets, illuminating the evolving landscape of competitive gaming consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding ESports Viewership In Developed Markets - An Online Study\" \/>\n<meta property=\"og:description\" content=\"Conducting an online study to comprehend eSports viewership trends in developed markets, illuminating the evolving landscape of competitive gaming consumption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T10:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T09:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/esports-viewership-in-developed-markets.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/\",\"name\":\"Understanding eSports Viewership in Developed Markets - An Online Study\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-06-17T10:34:00+00:00\",\"dateModified\":\"2025-06-16T09:57:43+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Conducting an online study to comprehend eSports viewership trends in developed markets, illuminating the evolving landscape of competitive gaming consumption.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/understanding-esports-viewership-in-developed-markets-an-online-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding ESports Viewership In Developed Markets &#8211; An Online Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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