{"id":2770,"date":"2021-03-11T09:44:00","date_gmt":"2021-03-11T09:44:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2770"},"modified":"2025-06-17T12:14:03","modified_gmt":"2025-06-17T12:14:03","slug":"marketing-behaviour-and-perceptions-since-the-pandemic-germany-and-the-uk","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/marketing-behaviour-and-perceptions-since-the-pandemic-germany-and-the-uk\/","title":{"rendered":"Marketing Behaviour And Perceptions Since The Pandemic \u2013 Germany And The UK"},"content":{"rendered":"Reading Time: <\/span> 6<\/span> minutes<\/span><\/span>\n

Of the many changes the world has gone through in the past year since the start of the pandemic,  is an important one that is also critical for marketers and advertisers.<\/p>
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To understand how marketers have reacted to the effects of the pandemic and the resulting changes in consumer behaviour, over the last year, Borderless Access conducted an online study in Germany, UK, USA, India and Singapore and several countries in Africa and the Middle East. The study gathered responses from approximately 1000 respondents consisting of marketing and advertising professionals from different industries.<\/p>
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The study explores marketing activities and budgets, preferred marketing channels, perceptions, experiences, and implementation of traditional and digital marketing and advertising methods. In this blog, we talk about the findings of the two European markets and how they compare to the rest of the target markets in our study.<\/p>
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