{"id":2758,"date":"2021-07-06T09:21:00","date_gmt":"2021-07-06T09:21:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2758"},"modified":"2025-06-16T09:50:23","modified_gmt":"2025-06-16T09:50:23","slug":"esports-grows-a-following-in-sub-saharan-africa","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/","title":{"rendered":"ESports Grows A Following In Sub-Saharan Africa"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep\u00a0 increase in digitisation\u00a0that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings.<\/p><\/br>\n\n\n\n<p>Borderless Access conducted a 15-country study to explore the sentiments of both those who view e-sports and those who participate actively in them. Today we look specifically at viewership of esports in sub-Saharan Africa.<\/p><\/br>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#Young_working_professionals_set_the_e-sports_trend\" title=\"Young working professionals set the e-sports trend\">Young working professionals set the e-sports trend<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#Puzzle_games_and_sports_video_games_most_popular_in_the_region\" title=\"Puzzle games and sports video games most popular in the region\">Puzzle games and sports video games most popular in the region<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#eSports_usually_watched_after_work_or_on_weekends\" title=\"eSports usually watched after work or on weekends\">eSports usually watched after work or on weekends<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#Sub-Saharan_viewers_watch_recorded_events_as_much_as_they_do_live_ones\" title=\"Sub-Saharan viewers watch recorded events as much as they do live ones\">Sub-Saharan viewers watch recorded events as much as they do live ones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#eSports_set_to_continue_to_grow_as_the_world_becomes_more_digital\" title=\"eSports set to continue to grow as the world becomes more digital\">eSports set to continue to grow as the world becomes more digital<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\" id=\"h-young-working-professionals-set-the-e-sports-trend\"><span class=\"ez-toc-section\" id=\"Young_working_professionals_set_the_e-sports_trend\"><\/span><strong>Young working professionals set the e-sports trend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In this region, the trend towards esports is taking off as much as in other parts of the world. Interestingly, two-thirds of esports enthusiasts globally are working professionals, with this percentage being mirrored in South Africa and Nigeria. In Kenya we see a higher incidence of students and work-seekers spending time on esports, with fewer working professionals showing interest than in other countries.<\/p><\/br>\n\n\n\n<p>The age group that dominates e-sports interest is the 25 to 35 group, reinforcing the demographic of young working professionals. In Kenya, we see a younger following too, with 16 to 24s comprising quite a high percentage \u2013 understandable given their higher esports following amongst students.<\/p>\n\n\n\n<p><br> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"930\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/age-bracket-of-esports-enthusiasts.webp\" alt=\"Age Bracket of eSports Enthusiasts\" class=\"wp-image-2768\" title=\"Age Bracket of eSports Enthusiasts\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/age-bracket-of-esports-enthusiasts.webp 950w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/age-bracket-of-esports-enthusiasts-300x294.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/age-bracket-of-esports-enthusiasts-768x752.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-puzzle-games-and-sports-video-games-most-popular-in-the-region\"><span class=\"ez-toc-section\" id=\"Puzzle_games_and_sports_video_games_most_popular_in_the_region\"><\/span><strong>Puzzle games and sports video games most popular in the region<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most viewers watch between two and three genres of video games, with puzzle games being a clear favourite in South Africa. In Kenya and Nigeria, puzzle games and sports video games are the most popular genres. Racing games are the second most popular genre in South Africa although they are not as prominent in Kenya and Nigeria.<\/p><\/br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"380\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/popularity-of-esports-genres.webp\" alt=\"Popularity of eSports Genres\" class=\"wp-image-2769\" title=\"Popularity of eSports Genres\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/popularity-of-esports-genres.webp 950w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/popularity-of-esports-genres-300x120.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/popularity-of-esports-genres-768x307.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-esports-usually-watched-after-work-or-on-weekends\"><span class=\"ez-toc-section\" id=\"eSports_usually_watched_after_work_or_on_weekends\"><\/span><strong>eSports usually watched after work or on weekends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>eSports viewership has a fairly new following, with 65% of viewers globally having only gotten into it in the last one to three years. South Africa and Kenya are inline with the global trend but Nigeria has a high incidence (13% of those who claim to have watched esports for more than 10 years).<\/p><\/br>\n\n\n\n<p>The majority of esports viewers watch their preferred genres whenever they get time, this mainly being after work and on the weekends. South Africans have a higher incidence of watching before bed than Nigerians and Kenyans, perhaps due to improved internet availability. Kenyans watch after school or college, presumably related to the fact that this country has a younger viewer base.<\/p><\/br>\n\n\n\n<p>South Africans watch esports for slightly longer than viewers in Nigeria and Kenya do. Globally three-quarters of viewers spend less than 10 hours a week watching esports, with Nigeria and Kenya having very few viewers who watch for as long as 15 hours per week<\/p><\/br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"970\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-sub-saharan-africa.webp\" alt=\"Time Spent Watching eSports in Sub Saharan\" class=\"wp-image-2771\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-sub-saharan-africa.webp 950w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-sub-saharan-africa-294x300.webp 294w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/time-spent-watching-esports-sub-saharan-africa-768x784.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sub-saharan-viewers-watch-recorded-events-as-much-as-they-do-live-ones\"><span class=\"ez-toc-section\" id=\"Sub-Saharan_viewers_watch_recorded_events_as_much_as_they_do_live_ones\"><\/span><strong>Sub-Saharan viewers watch recorded events as much as they do live ones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most e-sports enthusiasts globally watch live events sometimes but mostly recorded games. In sub-Saharan Africa, there is a slightly higher incidence of those who watch live and recorded events equally, than what we see in the rest of the world where live is the order of the day.<br><br>YouTube is by far the main platform on which e-sports are viewed. Streaming TV and Facebook Gaming are next, at a global level. In sub-Saharan Africa, streaming TV has a much higher incidence of streaming TV than the global average, as a way to watch esports. While Twitch is used by Europeans and also South American viewers, it is not very popular in sub-Saharan Africa yet.<\/p><\/br>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/platforms%20on%20which%20esports%20are%20viewed.jpg?width=950&amp;name=platforms%20on%20which%20esports%20are%20viewed.jpg\" alt=\"platforms on which esports are viewed\"\/><\/figure>\n\n\n\n<p>Friends and social media are the main influences that drive people to watch e-sports. In sub-Saharan Africa, sports channels on television also inspire e-sports viewership.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-esports-set-to-continue-to-grow-as-the-world-becomes-more-digital\"><span class=\"ez-toc-section\" id=\"eSports_set_to_continue_to_grow_as_the_world_becomes_more_digital\"><\/span><strong>eSports set to continue to grow as the world becomes more digital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As sub-Saharan Africa and the entire globe become increasingly digitised, esports has the potential to grow even further. As we have seen, online engagement has burgeoned due to lockdown, in terms of work shopping and also entertainment.<br><br>Having explored the world of esports viewership, we will next be focussing on e-sports participation, both professional and amateur. Look out for this article on how esports players have gotten to where they are today.<\/p><\/br>\n\n\n\n<p>Borderless Access\u00a0conducts <a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">online market research<\/a> seamlessly and quickly, using our hyper-niche profiled panels. <a href=\"https:\/\/borderlessaccess.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> to find out how you can keep your business informed, and ahead of the market.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in&#8230;<\/p>\n","protected":false},"author":11,"featured_media":2777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eSports Gains Popularity in Sub-Saharan Africa<\/title>\n<meta name=\"description\" content=\"Online study in sub-Saharan Africa delves into eSports viewership, popularity, and preferences, shedding light on the region&#039;s gaming landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESports Grows A Following In Sub-Saharan Africa\" \/>\n<meta property=\"og:description\" content=\"Online study in sub-Saharan Africa delves into eSports viewership, popularity, and preferences, shedding light on the region&#039;s gaming landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T09:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T09:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/sub-saharan-africa-esports.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ejaz Mirza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ejaz Mirza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/\",\"name\":\"eSports Gains Popularity in Sub-Saharan Africa\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-07-06T09:21:00+00:00\",\"dateModified\":\"2025-06-16T09:50:23+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/649a9940a1628612466aad6802107705\"},\"description\":\"Online study in sub-Saharan Africa delves into eSports viewership, popularity, and preferences, shedding light on the region's gaming landscape.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/esports-grows-a-following-in-sub-saharan-africa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ESports Grows A Following In Sub-Saharan Africa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - 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