{"id":2739,"date":"2021-03-24T08:57:00","date_gmt":"2021-03-24T08:57:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2739"},"modified":"2025-06-17T12:15:48","modified_gmt":"2025-06-17T12:15:48","slug":"has-the-pandemic-changed-the-face-of-marketing-in-india-singapore","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/has-the-pandemic-changed-the-face-of-marketing-in-india-singapore\/","title":{"rendered":"Has The Pandemic Changed The Face Of Marketing In India, Singapore?"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n

Of the many changes the world has gone through in the past year since the start of the pandemic,  is an important one that is also critical for marketers and advertisers.<\/p>
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To understand how marketers have reacted to the effects of the pandemic and the resulting changes in consumer behaviour, over the last year,\u00a0Borderless Access conducted an online market research study<\/a> in the United States, India and Singapore and in several countries in Africa, Europe and the Middle East.<\/em>\u00a0The study gathered responses from approximately 1000 respondents consisting of\u00a0marketing and advertising professionals<\/em>\u00a0from different industries.<\/p>
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The study explores marketing activities and budgets, preferred marketing channels, perceptions, experiences, and implementation of traditional and digital marketing and advertising methods. In this blog, we talk about the findings of the two Asian markets and how they compare to the rest of the markets in our study.<\/p>
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