{"id":2686,"date":"2021-11-12T07:02:00","date_gmt":"2021-11-12T07:02:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2686"},"modified":"2025-06-04T07:04:18","modified_gmt":"2025-06-04T07:04:18","slug":"in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/","title":{"rendered":"In Good Shape: How The Middle East Is Exploring Healthy Eating Options"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Facing the health crisis that COVID has provided has forced many of us to reconsider our personal well being. Coupled with this, we have been restricted to our homes, compelled to prepare our own food.&nbsp;<a href=\"https:\/\/borderlessaccess.com\/?utm_source=Blog&amp;utm_campaign=Middle+East+is+exploring+healthy+eating+options\">Borderless Access<\/a>&nbsp;surveyed people living in the Middle East, specifically the United Arab Emirates (UAE) and Saudi Arabia, to see how these factors have affected the type of food people are eating and how people are getting this food.<\/p><br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#A_rise_in_health_consciousness\" title=\"A rise in health consciousness\">A rise in health consciousness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#Cooking_at_home_made_easy\" title=\"Cooking at home made easy\">Cooking at home made easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#Fresh_food_boxes_hold_less_appeal_in_the_Middle_East_than_elsewhere\" title=\"Fresh food boxes hold less appeal in the Middle East than elsewhere\">Fresh food boxes hold less appeal in the Middle East than elsewhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#More_nutritious_options\" title=\"More nutritious options\">More nutritious options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#Opportunities_to_offer_meat-free_meals_and_healthy_options\" title=\"Opportunities to offer meat-free meals and healthy options\">Opportunities to offer meat-free meals and healthy options<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_rise_in_health_consciousness\"><\/span><strong>A rise in health consciousness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Eliminating or reducing the amount of meat products they eat has been the most notable change in people\u2019s diets since the start of the pandemic. Globally, 57% of people have experimented with vegan or vegetarian diets, with a further 20% saying they are consciously trying to eat less meat. Saudi Arabians follow this pattern (with a greater proportion of people opting for vegan as opposed to vegetarian meals). In the UAE there is still a dramatic shift towards meatless options, but to a lesser degree than its neighbour.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Following low-fat, low-sugar or low-carbohydrate diets has been popular everywhere, including in the Middle East, however, this group of people (especially Saudi Arabians) appear to be particularly health-conscious, with many people also trying to reduce gluten, salt and dairy products.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"285\" data-id=\"2688\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-1024x285.webp\" alt=\"a rise in health consciousness\" class=\"wp-image-2688\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-1024x285.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-300x84.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-768x214.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-1536x428.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/a-rise-in-health-consciousness-2048x570.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Cooking_at_home_made_easy\"><\/span><strong>Cooking at home made easy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Around the world, people pick up a ready-made meal at a grocery store for convenience sake and as a way to try a different meal without having to make it yourself. In the Middle East people aren&#8217;t as enthusiastic about ready-made meals, with only 10% of Saudi Arabians viewing them as a treat.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Similarly, the new trend of preparing food from a meal kit, where all the ingredients are sold together with a recipe, doesn&#8217;t appeal to people living in the Middle East in the same way it does to people living elsewhere. In Saudi Arabia, people choose meal kits primarily for creative reasons and not for convenience; in the UAE people are less interested in the creative aspect than the fact that these meals are often a cheaper way to buy the ingredients for a meal.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" data-id=\"2689\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-1024x587.webp\" alt=\"For What Reason You Use Home Meal Preparation Kits\" class=\"wp-image-2689\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-1024x587.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-300x172.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-768x440.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-1536x881.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-2048x1175.webp 2048w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reasons-you-use-home-preparation-kits-1250x715.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Fresh_food_boxes_hold_less_appeal_in_the_Middle_East_than_elsewhere\"><\/span><strong>Fresh food boxes hold less appeal in the Middle East than elsewhere<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Worldwide people enjoy having their fresh produce delivered for a variety of reasons relating to quality (it\u2019s \u2018more organic\u2019 and lasts longer) and convenience. In Saudi Arabia, the ease factor is less important than the quality factor. Being organic is of a lower priority to Saudi Arabians, as is the variety that these boxes provide. People living in the UAE are largely much less enthusiastic about produce boxes than people living elsewhere in the world, although the variety is appreciated.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" data-id=\"2690\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-1024x587.webp\" alt=\"For What reason You Have Fresh Boxes Delivered\" class=\"wp-image-2690\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-1024x587.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-300x172.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-768x440.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-1536x881.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-2048x1175.webp 2048w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/for-what-reason-you-need-fresh-boxes-delivered-1250x715.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"More_nutritious_options\"><\/span><strong>More nutritious options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">Around the world, since the pandemic, people are overwhelmingly turning to more wholesome, slow-cooked meal choices when they order takeaways. Almost half of all Middle Eastern people look for nutritious options when ordering food as opposed to choosing fast food takeaways.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/Artboard%205-100%20(1).jpg?width=5224&amp;name=Artboard%205-100%20(1).jpg\" alt=\"Food Preparation Preferences\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Opportunities_to_offer_meat-free_meals_and_healthy_options\"><\/span><strong>Opportunities to offer meat-free meals and healthy options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Globally there is an enormous market for meat-free meals. Whether the pandemic has inspired people to eat more healthily, or if people are concerned about the impact that eating meat has on the environment, the change in people\u2019s attitudes towards meat can not be denied. People in the Middle East, particularly Saudi Arabians, are following this trend.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">When it comes to ready-made meals or meal kits, people in the Middle East are not inspired by the convenience these options provide. Rather they are chosen as a way to try different types of food. Perhaps there would be a greater appetite for these options if they were more readily available to consumers.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\">While there is always a time for fast food, there is a huge demand for more healthy takeaway food options that cater to meatless diets and to the growing number of people who want to reduce the amount of fat, sugar or carbohydrates that they consume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Facing the health crisis that COVID has provided has forced many of us to reconsider our personal well being. Coupled with this, we have been restricted to our homes, compelled to prepare our own food.&nbsp;Borderless Access&nbsp;surveyed people living in the Middle East, specifically the United Arab Emirates (UAE) and Saudi Arabia, to see how these factors have affected the type of food people are eating and how people are getting this food. A rise in health consciousness Eliminating or reducing the amount of meat products they eat has been the most notable change in people\u2019s diets since the start of&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[234,175,87,249,266,142,233,246],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-ba-insightz","tag-behavioural-market-research","tag-borderless-access","tag-consumer-habit-study","tag-consumer-preference","tag-consumer-research","tag-middle-east-consumer-research","tag-quantitative-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the Middle East is Embracing Healthier Eating Habits?<\/title>\n<meta name=\"description\" content=\"This case study takes a closer look at how the health crisis that COVID brought forward has affected the type of food people are eating and how the food is being sourced in the Middle East.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Good Shape: How The Middle East Is Exploring Healthy Eating Options\" \/>\n<meta property=\"og:description\" content=\"This case study takes a closer look at how the health crisis that COVID brought forward has affected the type of food people are eating and how the food is being sourced in the Middle East.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T07:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T07:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/how-middle-east-is-exploring-healthy-eating-habits.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/\",\"name\":\"How the Middle East is Embracing Healthier Eating Habits?\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-11-12T07:02:00+00:00\",\"dateModified\":\"2025-06-04T07:04:18+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"This case study takes a closer look at how the health crisis that COVID brought forward has affected the type of food people are eating and how the food is being sourced in the Middle East.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/in-good-shape-how-the-middle-east-is-exploring-healthy-eating-options\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Good Shape: How The Middle East Is Exploring Healthy Eating Options\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - 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