{"id":2628,"date":"2021-09-21T18:12:00","date_gmt":"2021-09-21T18:12:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2628"},"modified":"2025-06-20T10:58:28","modified_gmt":"2025-06-20T10:58:28","slug":"making-healthy-habits-stick-after-covid","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/","title":{"rendered":"Making Healthy Habits Stick After Covid"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Since Covid-19, there has been a dramatic shift in consumers&#8217; mindsets globally towards healthier lifestyle habits. Global digital market research company,\u00a0Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers.<br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/#Renewed_focus_on_health_and_fitness\" title=\"Renewed focus on health and fitness\">Renewed focus on health and fitness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/#Making_healthy_habits_more_permanent\" title=\"Making healthy habits more permanent\">Making healthy habits more permanent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/#Product_innovation_is_key\" title=\"Product innovation is key\">Product innovation is key<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-renewed-focus-on-health-and-fitness\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Renewed_focus_on_health_and_fitness\"><\/span><strong>Renewed focus on health and fitness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many South Africans used the weeks of lockdown as an opportunity to reset their health and fitness routines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"310\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthcare-life-style.webp\" alt=\"South Africans Healthcare Lifestyle\" class=\"wp-image-2629\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthcare-life-style.webp 700w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthcare-life-style-300x133.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Of the 300 South Africans surveyed, 74% said they now consider health and fitness to be very important with eating healthily and exercising being placed at the top of their list of healthy habits. This was followed by eating more fruits and vegetables, drinking more water and more home-cooked food.&nbsp;&nbsp;<\/p><\/br>\n\n\n\n<p>\u201cCovid-19 and the lockdowns over the last year definitely inspired South Africans to focus on being healthy and fit,\u201d says Bev Tigar Bassett, AVP &#8211; Business Development at Borderless Access. \u201cThe most common changes we found people made during the pandemic was introducing home workouts into their routines and eating more healthily.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-healthy-habits-more-permanent\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Making_healthy_habits_more_permanent\"><\/span><strong>Making healthy habits more permanent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of those surveyed were keen to continue with some of the healthy habits they developed during the lockdown, such as eating less meat, avoiding carbs and practising regular relaxation techniques, such as meditation.<\/p><\/br>\n\n\n\n<p>\u201cBut many admitted that once things got back to normal, they were likely to drop many of their newfound healthy habits,\u201d adds Tigar Bassett.<\/p><\/br>\n\n\n\n<p>\u201cBut many admitted that once things got back to normal, they were likely to drop many of their newfound healthy habits,\u201d adds Tigar Bassett.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"177\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthy-habits.webp\" alt=\"South Africans Healthy Habits\" class=\"wp-image-2631\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthy-habits.webp 700w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-healthy-habits-300x76.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>While 82% of South Africans said they ate more fruit and vegetables during the pandemic, only 66% expected that they would continue with this habit. And although 68% said they exercised more during the pandemic, only 56% said they would continue with this regime. Another 71% said they ate more home-cooked food, but only 50% expected that this would carry on once Covid was over.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-innovation-is-key\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Product_innovation_is_key\"><\/span><strong>Product innovation is key<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>When it came to making healthier food and drink choices, the study found that for South Africans, taste was paramount in their decision to choose healthier products. For example, choosing lower sugar variants of their favourite soft drink brand. Interestingly, price was one of their lowest considerations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"304\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-food-and-drinks-choices.webp\" alt=\"South Africans Food and Drink Choices\" class=\"wp-image-2633\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-food-and-drinks-choices.webp 950w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-food-and-drinks-choices-300x96.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/south-africans-food-and-drinks-choices-768x246.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<p>Of the sample, 77% of South Africans said they would choose low and zero-calorie soft drinks to reduce their sugar intake and as part of their desire to maintain a balanced diet. About 24% of consumers surveyed said they were more likely to make their decision based on taste, compared to just 6% who said they considered the cost compared to the regular version of their favourite brand.<\/p><\/br>\n\n\n\n<p>The study suggests that one of the best ways to encourage consumers to choose lower sugar variants is not punitive taxes, but instead focusing on how to make healthier products more appealing.<\/p><\/br>\n\n\n\n<p>\u201cFor food and beverage companies, a focus on product innovation \u2013 such as improving the taste of lower sugar food and drink options as well as educating consumers through<a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> online market research<\/a> campaigns and further improving labelling information, for example, could help people make more permanent changes to their behaviour \u2013 assisting them to keep healthy habits beyond Covid while maintaining product\/ brand affinity,\u201d Tigar Bassett concludes.For more information on similar studies and to know more about our products and solutions, please visit\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Since Covid-19, there has been a dramatic shift in consumers&#8217; mindsets globally towards healthier lifestyle habits. Global digital market research company,\u00a0Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers. Renewed focus on health and fitness Many South Africans used the weeks of lockdown as an opportunity to reset their health and fitness routines. Of the 300 South Africans surveyed, 74% said they now consider health and fitness to be very important with eating healthily and exercising being placed at the top of their list of&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[262,261],"class_list":["post-2628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-medical","tag-healthy-habits-after-covid","tag-south-african-healthy-habits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sticking to Healthy Habits Post-Covid<\/title>\n<meta name=\"description\" content=\"This study examines what South Africans changed about their lifestyles and how food and beverage companies can help support consumers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Healthy Habits Stick After Covid\" \/>\n<meta property=\"og:description\" content=\"This study examines what South Africans changed about their lifestyles and how food and beverage companies can help support consumers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T18:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T10:58:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/healthy-habits-after-covid.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/\",\"name\":\"Sticking to Healthy Habits Post-Covid\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-09-21T18:12:00+00:00\",\"dateModified\":\"2025-06-20T10:58:28+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"This study examines what South Africans changed about their lifestyles and how food and beverage companies can help support consumers\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/making-healthy-habits-stick-after-covid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Healthy Habits Stick After Covid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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