{"id":2580,"date":"2021-08-01T19:49:00","date_gmt":"2021-08-01T19:49:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2580"},"modified":"2025-06-20T05:48:52","modified_gmt":"2025-06-20T05:48:52","slug":"the-evolution-of-brand-humanization","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/","title":{"rendered":"The Evolution Of Brand Humanization"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#How_bot-enabled_research_can_help_businesses_brands_develop_a_deeper_understanding_of_personalhousehold_hygiene_habits_in_order_to_meet_the_needs_of_African_consumers_and_increase_their_business_impact\" title=\"How bot-enabled research can help businesses &amp; brands develop a deeper understanding of personal\/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.\">How bot-enabled research can help businesses &amp; brands develop a deeper understanding of personal\/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#RESEARCH_EVOLVES_TO_CAPTURE_DEEP_HUMAN_COMPLEXITIES\" title=\"RESEARCH EVOLVES TO CAPTURE DEEP HUMAN COMPLEXITIES\">RESEARCH EVOLVES TO CAPTURE DEEP HUMAN COMPLEXITIES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#BOT-ENABLED_RESEARCH_CONDUCTED_VIA_CHAT_APPS\" title=\"BOT-ENABLED RESEARCH CONDUCTED VIA CHAT APPS\">BOT-ENABLED RESEARCH CONDUCTED VIA CHAT APPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#UNILEVER_WANTS_TO_MAKE_SUSTAINABLE_LIVING_COMMONPLACE\" title=\"UNILEVER WANTS TO MAKE SUSTAINABLE LIVING COMMONPLACE\">UNILEVER WANTS TO MAKE SUSTAINABLE LIVING COMMONPLACE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#MASS_MARKET_OPEN_TO_CHATBOT_METHODOLOGY\" title=\"MASS MARKET OPEN TO CHATBOT METHODOLOGY\">MASS MARKET OPEN TO CHATBOT METHODOLOGY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#DEVELOPING_QUALITY_PRODUCTS_AT_AFFORDABLE_PRICES\" title=\"DEVELOPING QUALITY PRODUCTS AT AFFORDABLE PRICES\">DEVELOPING QUALITY PRODUCTS AT AFFORDABLE PRICES<\/a><\/li><\/ul><\/nav><\/div>\n<h5 class=\"wp-block-heading\" id=\"h-h-ow-bot-enabled-research-can-help-businesses-amp-brands-develop-a-deeper-understanding-of-personal-household-hygiene-habits-in-order-to-meet-the-needs-of-african-consumers-and-increase-their-business-impact\" style=\"font-size:18px\"><span class=\"ez-toc-section\" id=\"How_bot-enabled_research_can_help_businesses_brands_develop_a_deeper_understanding_of_personalhousehold_hygiene_habits_in_order_to_meet_the_needs_of_African_consumers_and_increase_their_business_impact\"><\/span>H<em>ow bot-enabled research can help businesses &amp; brands develop a deeper understanding of personal\/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to listen to their consumers and hear what they had to say. Taking this a step further, brands are now starting to take on human characteristics, from look-and-feel to tone and personalisation to establish deeper connections with their consumers.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"505\" data-id=\"2581\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Consumer-Preferences.webp\" alt=\"Consumer Preferences\" class=\"wp-image-2581\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Consumer-Preferences.webp 955w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Consumer-Preferences-300x159.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/Consumer-Preferences-768x406.webp 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-research-evolves-to-capture-deep-human-complexities\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"RESEARCH_EVOLVES_TO_CAPTURE_DEEP_HUMAN_COMPLEXITIES\"><\/span><strong>RESEARCH EVOLVES TO CAPTURE DEEP HUMAN COMPLEXITIES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Consumer communication preferences have evolved at a rapid rate due to digital communication. Consumers are accessible via new and different means; mobile and <a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital market research<\/a> enable the industry to understand consumers\u2019 thoughts and behaviour without intrusion, gathering this data in real-time and enabling a rich, deep picture of the consumer to be created naturally, by merging quantitative and qualitative spheres.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">As consumer preferences change, brand capacity evolves. The research industry has to stay ahead of both of these shifts, in order to\u00a0capture consumer behaviour and changes in real-time.\u00a0This enables them to deliver a deeper level of human-centric insights and meta learnings to clients, with a depth that enables them to truly understand the complex mind of their consumers.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bot-enabled-research-conducted-via-chat-apps\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"BOT-ENABLED_RESEARCH_CONDUCTED_VIA_CHAT_APPS\"><\/span><strong>BOT-ENABLED RESEARCH CONDUCTED VIA CHAT APPS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Since the inception of the internet, chat apps have made an enormous impact on Africa, often being primarily responsible for\u00a0bringing internet access to the mass market.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Borderless Access has leveraged this extremely far-reaching app to run\u00a0bot-enabled research\u00a0as a way of collecting rich and insightful data in Africa. We collaborated with\u00a0Unilever\u00a0to run a study in South Africa, Kenya and Nigeria to explore hygiene challenges at a ground level. The purpose was to identify ways in which Unilever can address these challenges with relevant and useful product offerings by gaining cross-market learnings and insights on the following themes:<\/p><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Affordability and shopping habits<\/li>\n\n\n\n<li style=\"font-size:18px\">Product quality<\/li>\n\n\n\n<li style=\"font-size:18px\">Purpose of consumable goods<\/li>\n\n\n\n<li style=\"font-size:18px\">Human truths and behaviour<\/li>\n\n\n\n<li style=\"font-size:18px\">Communication and claims around product offerings<\/li><br>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unilever-wants-to-make-sustainable-living-commonplace\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"UNILEVER_WANTS_TO_MAKE_SUSTAINABLE_LIVING_COMMONPLACE\"><\/span><strong>UNILEVER WANTS TO MAKE SUSTAINABLE LIVING COMMONPLACE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Unilever has been operating in Africa for 100 years. One of the company\u2019s primary objectives is to serve its people, improving lives &amp; doing good for societies. The company\u2019s founder William Lever was a social entrepreneur who started making Sunlight soap at a time that Britain was beset with cholera and dysentery. He strived to make cleanliness commonplace, and now over 100 years later, the world has had to address and prioritize hygiene once again, as sanitization takes centre stage amidst a global pandemic.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mass-market-open-to-chatbot-methodology\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"MASS_MARKET_OPEN_TO_CHATBOT_METHODOLOGY\"><\/span><strong>MASS MARKET OPEN TO CHATBOT METHODOLOGY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">As we have seen in previous research conducted with both\u00a0Unilever\u00a0and\u00a0Coca-Cola Africa, bot-enabled research effectively reaches the mass market, producing rich insights that comprise both qualitative and quantitative feedback, in the form of voice notes, videos, images, and text.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">The first notable finding of this latest piece of research was how different the hygiene challenges were from country to country. South Africa as we know, has relatively advanced access to hygiene items, whereas in Nigeria on the other hand, water without soap is commonplace as a cleaning methodology. Poignant verbatims were shared by Kenyans commenting on how water itself was a luxury that not everyone can afford.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"180\" data-id=\"2582\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research-1024x180.webp\" alt=\"Research\" class=\"wp-image-2582\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research-1024x180.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research-300x53.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research-768x135.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research-1536x271.webp 1536w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/research.webp 1987w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">While the South African lifestyle scores higher up on Maslow\u2019s hierarchy of needs, these citizens also face challenges when it comes to hygiene. Water shortages are increasingly prevalent in the country and the&nbsp;<a href=\"https:\/\/blog.borderlessaccess.com\/covid-19-top-concerns-for-south-african-consumers?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=The+evolution+of+brand+humanization+\">economic impact of Covid-19<\/a>&nbsp;has been devastating. In terms of hygiene, one of South Africa\u2019s greatest challenges is the cleaning of tough dirt, particularly in kitchens.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"505\" data-id=\"2583\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/consumer-hgiene-improvement.webp\" alt=\"Consumer Hygiene Improvement\" class=\"wp-image-2583\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/consumer-hgiene-improvement.webp 955w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/consumer-hgiene-improvement-300x159.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/consumer-hgiene-improvement-768x406.webp 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-developing-quality-products-at-affordable-prices\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"DEVELOPING_QUALITY_PRODUCTS_AT_AFFORDABLE_PRICES\"><\/span><strong>DEVELOPING QUALITY PRODUCTS AT AFFORDABLE PRICES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">While there are notable differences between the countries, there are also a lot of similarities, these being some of the challenges that people face with regards to accessing better hygiene. All three countries struggle with the high cost of products, low quality products and lack of government support in this regard.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">What is needed, therefore, is the availability of quality products at affordable prices, in order to truly meet the needs of consumers in Africa.&nbsp;\u2018The insights generated by Borderless Access made me strongly reconsider what true purpose\/sustainability means for our mainstream citizens\u2019, says Stacey Grant, CMI Director, Unilever Africa, South Africa.<\/p><br><\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">\u2018Experimenting with pack sizes and providing packaging-free variants are two options that businesses can consider to make hygiene affordable for, and accessible to African consumers. At Unilever, our highly experienced brand &amp; product research &amp; development teams are constantly innovating to find new ways to better serve our consumers &amp; solve their pain points,\u2019 continues Unilever\u2019s Stacey Grant. \u2018There is no shortage of opportunities\u2014only resources to go after them\u2014and research like this plays a key role in guiding choices behind where to invest the resources we have, ensuring we prioritise spaces that our consumers really care about and supporting them where they need us most. And when the research is fast, which digital methods like this enables, it means we can meet needs sooner.\u2019<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"520\" data-id=\"2584\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/bot-enabled-research.webp\" alt=\"Bot Enabled Research\" class=\"wp-image-2584\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/bot-enabled-research.webp 924w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/bot-enabled-research-300x169.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/bot-enabled-research-768x432.webp 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n<\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\"><em>Borderless Access is proud of how its bot-enabled research can reach the mass market quickly and efficiently, eliciting a depth of information and meta learnings from key consumer brackets. For more information on how we can collaborate with you please\u00a0reach out here.<\/em><\/p><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How bot-enabled research can help businesses &amp; brands develop a deeper understanding of personal\/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question. With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[242,253,234,87,255,249,142,254],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-africa-digital-market-reseearch","tag-africa-unilever","tag-ba-insightz","tag-borderless-access","tag-bot-enabled-research","tag-consumer-habit-study","tag-consumer-research","tag-tech-enabled-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tracing the Evolution of Brand Humanization<\/title>\n<meta name=\"description\" content=\"This case study highlights how chatbot, tech-enabled consumer research helped Unilever Africa gain better insights into hygiene habits to meet consumer needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolution Of Brand Humanization\" \/>\n<meta property=\"og:description\" content=\"This case study highlights how chatbot, tech-enabled consumer research helped Unilever Africa gain better insights into hygiene habits to meet consumer needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-01T19:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T05:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/evolution-of-brand-humanization.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/\",\"name\":\"Tracing the Evolution of Brand Humanization\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2021-08-01T19:49:00+00:00\",\"dateModified\":\"2025-06-20T05:48:52+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"This case study highlights how chatbot, tech-enabled consumer research helped Unilever Africa gain better insights into hygiene habits to meet consumer needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/the-evolution-of-brand-humanization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Evolution Of Brand Humanization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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