{"id":2434,"date":"2023-01-25T09:27:00","date_gmt":"2023-01-25T09:27:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2434"},"modified":"2025-06-20T09:50:19","modified_gmt":"2025-06-20T09:50:19","slug":"how-to-drive-growth-through-successful-community-management-in-seven-steps","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/","title":{"rendered":"How To Drive Growth Through Successful Community Management In Seven Steps"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The world is increasingly becoming digitized, resulting in many online businesses. Although operating on social media is convenient, it can sometimes feel impersonal.<\/p><\/br>\n\n\n\n<p>Despite the fact that so many people communicate online, behind screens, this connected world can sometimes feel quite lonely.<\/p><\/br>\n\n\n\n<p>Both personal and business relationships are affected by this &#8211; specifically those between brands and their customers, as well as those between brands and their employees.<\/p><\/br>\n\n\n\n<p>Why do people feel disconnected from others and companies they do business with?<\/p><\/br>\n\n\n\n<p>A lack of&nbsp;<strong><em>community<\/em><\/strong>.<\/p>\n\n\n\n<p>It is, therefore, critical for brands to invest in&nbsp;<a href=\"https:\/\/borderlessaccess.com\/smartsight\">community management<\/a>&nbsp;to connect with their customers and facilitate growth. 58% of businesses claim their customers remain loyal to the brand because of their online community.<\/p><\/br>\n\n\n\n<p>This article will explore community management, its importance, and valuable tips for building an effective community management strategy.<\/p><\/br>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#What_Is_Community_Management\" title=\"What Is Community Management?\">What Is Community Management?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#Why_Do_You_Need_A_Community_Management_Strategy\" title=\"Why Do You Need A Community Management Strategy?\">Why Do You Need A Community Management Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#Seven_Tips_For_Building_An_Effective_Community_Management_Strategy\" title=\"Seven Tips For Building An Effective Community Management Strategy\">Seven Tips For Building An Effective Community Management Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#1_Identify_the_Content_that_Appeals_to_Your_Target_Audience\" title=\"1. Identify the Content that Appeals to Your Target Audience\">1. Identify the Content that Appeals to Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#2_Evaluate_the_Structure_of_Your_Community\" title=\"2. Evaluate the Structure of Your Community\">2. Evaluate the Structure of Your Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#3_State_Your_Objectives\" title=\"3. State Your Objectives\">3. State Your Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#4_Determine_the_Appropriate_Social_Media_Platform_for_Your_Brand\" title=\"4. Determine the Appropriate Social Media Platform for Your Brand\">4. Determine the Appropriate Social Media Platform for Your Brand<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#5_Consistently_Engage_with_Your_Community\" title=\"5. Consistently Engage with Your Community\">5. Consistently Engage with Your Community<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#6_Maintain_a_Human_Touch\" title=\"6. Maintain a Human Touch\">6. Maintain a Human Touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#7_Crisis_management\" title=\"7. Crisis management\">7. Crisis management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#Bottom_Line\" title=\"Bottom Line\">Bottom Line<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-community-management\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"What_Is_Community_Management\"><\/span><strong>What Is Community Management?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/what-is-community-management.jpg?width=1200&amp;height=628&amp;name=what-is-community-management.jpg\" alt=\"What is Community Management\" title=\"What is Community Management\"\/><\/figure><\/div>\n\n\n<p>It refers to the efforts of a brand to create authentic connections with its online community comprising customers, employees, partners, and fans. Being a part of a community fosters loyalty, networking, and a sense of belonging, which are all essential for the growth of any business.<\/p><\/br>\n\n\n\n<p>To convert followers and fans into sales, a brand must have a strategy that will serve as a community management solution. One way to do this is by hiring an individual or creating a department within your business to focus on community management. Alternatively, engage a community management company to run this aspect of your online business.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-a-community-management-strategy\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_A_Community_Management_Strategy\"><\/span><strong>Why Do You Need A Community Management Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/why-do-you-need-a-community-management-strategy.jpg?width=1200&amp;height=628&amp;name=why-do-you-need-a-community-management-strategy.jpg\" alt=\"Community Management Strategy\"\/><\/figure>\n\n\n\n<p>Benjamin Franklin said it best:<\/p><\/br>\n\n\n\n<p>\u201cIf you fail to plan, you are planning to fail.\u201d<\/p><\/br>\n\n\n\n<p>Building a connection with the major stakeholders of your business will not happen automatically. You must invest your time, resources, and efforts to grow.<\/p><\/br>\n\n\n\n<p>Additionally, developing a community management strategy is essential for the following reasons:<\/p><\/br>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">It enables you to monitor what your customers and followers say about your brand and services.<\/li>\n\n\n\n<li style=\"font-size:18px\">To spread awareness about your brand to your target market.<\/li>\n\n\n\n<li style=\"font-size:18px\">Building an online community promotes loyalty and a sense of belonging among your customers.<\/li>\n\n\n\n<li style=\"font-size:18px\">It facilitates authentic feedback from your community members, allowing you to improve and appeal to a broader scope.<\/li>\n\n\n\n<li style=\"font-size:18px\">It allows you to filter the comments made online about your brand to protect your reputation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seven-tips-for-building-an-effective-community-management-strategy\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Seven_Tips_For_Building_An_Effective_Community_Management_Strategy\"><\/span><strong>Seven Tips For Building An Effective Community Management Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/seven-tips-for-building-an-effective-community-management-strategy.jpg?width=1200&amp;height=628&amp;name=seven-tips-for-building-an-effective-community-management-strategy.jpg\" alt=\"Tips for Community Management Strategy\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-identify-the-content-that-appeals-to-your-target-audience\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"1_Identify_the_Content_that_Appeals_to_Your_Target_Audience\"><\/span><strong>1. Identify the Content that Appeals to Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There&#8217;s nothing new under the sun. Conduct research on your target audience&#8217;s online consumption. After that, you can tailor-make content for other brands like yours.<\/p><\/br>\n\n\n\n<p>Your audience will only join your community if they feel connected to your brand. Crack this part, and growth will be inevitable.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-evaluate-the-structure-of-your-community\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"2_Evaluate_the_Structure_of_Your_Community\"><\/span><strong>2. Evaluate the Structure of Your Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So you managed to get people to join your community; that\u2019s great! But how do you ensure they remain engaged and interested in your brand? The best way to establish what your audience wants is by getting their feedback through surveys and interviews.<\/p><\/br>\n\n\n\n<p>However, people\u2019s needs and interests keep evolving. Therefore it is important to keep re-evaluating every few months to ensure that your brand remains relevant to your community members.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-state-your-objectives\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"3_State_Your_Objectives\"><\/span><strong>3. State Your Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best way to measure the success of any business venture is by having specific objectives or goals to achieve. For example, if you set \u201cincreased engagement\u201d as a goal, the Key Performance Indicators (KPIs) to look at will be likes, shares, comments, direct messages, mentions, and relevant hashtags&nbsp;for a social media community. Data relevance will be measured with qualitative KPIs in custom communities built to gather specific feedback on futuristic industry trends.<\/p><\/br>\n\n\n\n<p>Once you have achieved your goals, set new ones to facilitate continuous growth. However, always remember to be time-specific with your objectives to avoid stagnation.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-determine-the-appropriate-social-media-platform-for-your-brand\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"4_Determine_the_Appropriate_Social_Media_Platform_for_Your_Brand\"><\/span><strong>4. Determine the Appropriate Social Media Platform for Your Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The demographic of your target audience will determine the social media platform that will be best suited for your brand. For example, if you want to appeal to a professional audience, LinkedIn would be your best choice. On the other hand, Pinterest and Instagram are better options for a younger audience.<\/p><\/br>\n\n\n\n<p>Ensure that you establish the most suitable social media channel to achieve maximum reach and growth of your brand.<\/p><\/br>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-consistently-engage-with-your-community\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"5_Consistently_Engage_with_Your_Community\"><\/span><strong>5. Consistently Engage with Your Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When it comes to social media, consistency is key. Posting frequently and regularly gives your audience something to look forward to; before you know it, they\u2019ll be engaging too!<\/p><\/br>\n\n\n\n<p>So long as your posts are seen, your brand will be at the forefront of your audience\u2019s mind. Additionally, engaging with their comments and messages by liking and responding will encourage your followers to keep coming back. As they say, \u201cOut of sight, out of mind.\u201d<\/p><\/br>\n\n\n\n<p>You could also generate weekly\/monthly newsletters, hold online webinars, host discussion forums, and hold in-person conferences by invitation only.<\/p><\/br>\n\n\n\n<p>A content calendar can be a helpful tool for creating and scheduling content.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-maintain-a-human-touch\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"6_Maintain_a_Human_Touch\"><\/span><strong>6. Maintain a Human Touch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember that you are building a community where people need to feel heard and connected.&nbsp;One way to foster this connection on social media&nbsp;is by acknowledging members\u2019 posts, tagging specific individuals in conversations, and steering discussions that are already in progress.<\/p><\/br>\n\n\n\n<p>Additionally, allow your community members to share their ideas by asking for their feedback and then implementing strategies based on the information they give. Some brands lose authenticity when their content and overall social media presence feel more robotic than human.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-crisis-management\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"7_Crisis_management\"><\/span><strong>7. Crisis management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crisis management is an aspect of community management that requires strategic planning in advance.<br>Without timely and strategic handling, an issue spread across social media can cause immense damage to a brand&#8217;s reputation. Whether it be in-store promotions or TV campaigns, unresolved social media mentions or delivery issues, problems can arise. Such crises need to be spotted quickly and handled immediately by teams with a plan and tools in place.<\/p><\/br>\n\n\n\n<p>Establish a crisis management plan with defined roles and responsibilities to prepare you for a crisis.&nbsp;<strong>Leadership, product knowledge, and team coordination are critical.<\/strong>&nbsp;If your social media team needs help answering a question, determine who they can reach out to for assistance.<\/p><\/br>\n\n\n\n<p>A brand ambassador plays a key role in managing a crisis. Building them, nurturing them, and using them when needed can make a big difference to your brand&#8217;s ability to manage crises.<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bottom-line\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Despite its newness, community management is a powerful industry. Creating a community management strategy at your company will enable your customers, employees, fans, and followers to collaborate share feedback, bond, and learn.<\/p><\/br>\n\n\n\n<p>Your brand\u2019s community plays a crucial role in the growth and success of your business. As a result, it is essential to employ community management strategies to help take your brand to the next level.<\/p><\/br>\n\n\n\n<p>It has been proven that customers remain more loyal to a brand when they are a part of its community. Therefore, employing a brand manager or even a community management department is a worthwhile investment.<\/p><\/br>\n\n\n\n<p>However, building a successful online community is easier said than done.<\/p>\n\n\n\n<p>So what\u2019s the solution?<\/p>\n\n\n\n<p>SmartSight, an Artificial Intelligence &#8211; Machine Learning (AI-ML) platform developed by Borderless Access, is what you need!<\/p><\/br>\n\n\n\n<p>By engaging\u00a0Borderless Access, you can delegate this facet of your operations. Using SmartSight, an Artificial Intelligence &#8211; Machine Learning (AI-ML)\u00a0<a href=\"https:\/\/borderlessaccess.com\/smartsight\">community management platform<\/a>, your brand will be the talk of the town!<\/p>\n\n\n\n<p>Reach out to us today.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The world is increasingly becoming digitized, resulting in many online businesses. <\/p>\n","protected":false},"author":21,"featured_media":2504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[157,224,223],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-community-management-platform","tag-community-management-services","tag-community-management-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seven Steps for Growth Through Successful Community Management<\/title>\n<meta name=\"description\" content=\"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Drive Growth Through Successful Community Management In Seven Steps\" \/>\n<meta property=\"og:description\" content=\"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-25T09:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T09:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/01\/community-management-in-seven-steps.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/\",\"name\":\"Seven Steps for Growth Through Successful Community Management\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2023-01-25T09:27:00+00:00\",\"dateModified\":\"2025-06-20T09:50:19+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Drive Growth Through Successful Community Management In Seven Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Seven Steps for Growth Through Successful Community Management","description":"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/","og_locale":"en_US","og_type":"article","og_title":"How To Drive Growth Through Successful Community Management In Seven Steps","og_description":"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!","og_url":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2023-01-25T09:27:00+00:00","article_modified_time":"2025-06-20T09:50:19+00:00","og_image":[{"width":1250,"height":955,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/01\/community-management-in-seven-steps.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/","url":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/","name":"Seven Steps for Growth Through Successful Community Management","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2023-01-25T09:27:00+00:00","dateModified":"2025-06-20T09:50:19+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"description":"Delegate community management to Borderless Access. With SmartSight, an AI-ML platform, your brand will stand out!","breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/how-to-drive-growth-through-successful-community-management-in-seven-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Drive Growth Through Successful Community Management In Seven Steps"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":5,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2434\/revisions"}],"predecessor-version":[{"id":5732,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2434\/revisions\/5732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/2504"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}