{"id":2406,"date":"2023-02-24T20:37:00","date_gmt":"2023-02-24T20:37:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2406"},"modified":"2024-07-22T13:47:22","modified_gmt":"2024-07-22T13:47:22","slug":"is-travel-replacing-retail-therapy-for-todays-millennials","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/is-travel-replacing-retail-therapy-for-todays-millennials\/","title":{"rendered":"Is Travel Replacing Retail Therapy For Today\u2019s Millennials?"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one\u2019s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.<\/p><\/br>\n\n\n\n

Over the past decade, there has been a rise in travelling to gain experience. Many industries have also discussed the growing popularity of this rising class of consumers who seek and value experiences.<\/p><\/br>\n\n\n\n

There is a consensus held on the fact that while the generation \u2018Baby Boomers\u2019 (born 1946-64) ensured necessities (housing, education & security) for themselves and their offspring, \u2018Gen X\u2019 (born 1965-1980) didn\u2019t feel the need to worry about the necessities and instead worked towards attaining material quality of their lives (bigger houses, cars, superior education, and achieving financial stability and comfort.) Millennials purely live for the experiences that life has to offer.<\/p><\/br>\n\n\n\n

The majority of the research we run using our futuriZm technique to understand future consumers show that a small group of consumers will start the trend, and eventually the rest of the market will follow suit. The contemporary generation eagerly anticipates experiences and prioritises making memories.<\/p><\/br>\n\n\n\n

A few distinct trends that are picking up could shape the future of leisure travel.<\/p><\/br>\n\n\n\n

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