{"id":2388,"date":"2023-06-06T07:30:11","date_gmt":"2023-06-06T07:30:11","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2388"},"modified":"2025-10-28T05:13:12","modified_gmt":"2025-10-28T05:13:12","slug":"online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/","title":{"rendered":"Online Research Panels \u2013 A Unique Augmentation Of Customer Insights And Journeys"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#Nuts_And_Bolts_Of_Market_Research\" title=\"Nuts And Bolts Of Market Research\">Nuts And Bolts Of Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#Definition_Of_An_Online_Research_Panel\" title=\"Definition Of An Online Research Panel\">Definition Of An Online Research Panel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#Generic_Vs_Custom_Panels_%E2%80%93_Which_One_Is_Right_For_You\" title=\"Generic Vs. Custom Panels \u2013 Which One Is Right For You?\">Generic Vs. Custom Panels \u2013 Which One Is Right For You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#Insights_%E2%80%93Human_Versus_Machine\" title=\"Insights \u2013Human Versus Machine\">Insights \u2013Human Versus Machine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-nuts-and-bolts-of-market-research\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Nuts_And_Bolts_Of_Market_Research\"><\/span><strong>Nuts And Bolts Of Market Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every product (or service) is designed to keep the customer as the focal point. Therefore, how a product is perceived by the customer, from look and feel, to ease of use or quality, is key in deciding the eventual success of the product and brand resonance across the market. Typically, every organization allocates 1%-2% of its corporate budget towards market research every year. This number could go as high as 3%-5% when new product launches are planned. Primary or secondary market research provides tools that bridge the gap between what a customer wants and what a customer eventually gets as a solution. Primary research involves gathering information that is not available in the public domain using methods such as surveys, focus groups, etc. Secondary research, as the name suggests, involves leveraging data that is readily available in the public domain in the form of blogs\/articles\/research papers\/statistics from authors or nodal agencies who\u2019ve already studied the subject in the past. Organizations typically focus on getting as much data as possible from secondary research first and later add primary research to the mix to get a good understanding of customer needs, market size and product potential. Primary research is an expensive investment, in terms of time and cost, and it is important to consult with the right research partner to conduct your research. In today\u2019s digital world, research partners typically make use of <a href=\"https:\/\/borderlessaccess.com\/market-research-panel\" target=\"_blank\" rel=\"noreferrer noopener\">online panels<\/a><a href=\"https:\/\/borderlessaccess.com\/ba-connect\"><\/a>\u00a0to conduct primary research.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-definition-of-an-online-research-panel\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Definition_Of_An_Online_Research_Panel\"><\/span><strong>Definition Of An Online Research Panel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p>The Internet penetration across hard-to-reach audiences and regions has really and truly opened up the landscape of primary market research. Researchers can now target large audiences across a variety of geographical segments in a short span of time via digital means. An\u00a0Online Research Panel\u00a0is one such example where doors to a survey are opened to participants willing to provide feedback digitally for a commensurate incentive. There are several avenues by which an online research panel recruits audiences to join their respective platforms. Some of those means include \u2013<\/p>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Running ads\/promotions on social media platforms such as LinkedIn, Facebook, Quora, etc.<\/li>\n\n\n\n<li style=\"font-size:18px\">Engaging with local and global publishers to run recruitment campaigns targeting audiences who visit their websites\/content repositories<\/li>\n\n\n\n<li style=\"font-size:18px\">They are running ads on search engines such as Google, Bing, etc.<\/li>\n\n\n\n<li style=\"font-size:18px\">Generating organic traffic via search engine optimization techniques<\/li>&nbsp;\n<\/ul>\n\n\n\n<p><p>Interested respondents are profiled on demographics, interests, etc. so they participate in relevant surveys and earn incentives. Profiling, however, is insufficient to cater to the ever-growing demand for niche\/B2B audiences. <a href=\"https:\/\/borderlessaccess.com\/ba-connect\" target=\"_blank\" rel=\"noreferrer noopener\">Online panel <\/a>providers are increasingly investing their time and resources in onboarding such audiences and amplifying their research capabilities. Since these audiences require a different structure of loyalty management, there\u2019s an increasing shift in customers seeking to build custom panels.<\/p>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generic-vs-custom-panels-which-one-is-right-for-you\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Generic_Vs_Custom_Panels_%E2%80%93_Which_One_Is_Right_For_You\"><\/span><strong>Generic Vs. Custom Panels \u2013 Which One Is Right For You?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p>Imagine a soft drink company trying to gauge the market potential of a new offering OR an ed-tech firm looking to constantly enhance the learning needs of children, the research paradigm for these two objectives will take different approaches where the former would be better served using a generic panel whereas the latter would require a custom panel. Here\u2019s why. A soft drink is potentially consumed by a large demographic where children, teenagers, adults and senior citizens would be the target audience for the research. However, the ed-tech firm would typically look at children of a specific age (and potentially their parents) to understand their learning needs whereas the firm would seek the advice of children (and parents) on a periodic basis.<\/p>&nbsp;<\/p>\n\n\n\n<p><p>A generic panel caters to multi-market research requirements involving masses who are profiled across a variety of research segments. A wide array of incentive options along with a loyalty program is generally designed to maximize the lifetime value of the respondents who choose to join such panels. The motivations of these respondents are two-fold \u2013<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Contribute towards shaping future products and services<\/li>\n\n\n\n<li style=\"font-size:18px\">Make some money while you\u2019re at it<\/li>\n<\/ul>\n\n\n\n<p><p>A custom panel, however, is designed to keep the research requirements of a specific client. The audiences who choose to join such panels are carefully screened with additional security questions, sometimes authenticated via means relevant to research requirements, and only then onboarded onto the panel. The participants of such a research panel are homogeneous in nature and this is by design. Therefore, the incentives for participating in a custom panel are sometimes very different from what is on offer on the generic panel. For example \u2013 an ed-tech company that\u2019s designed a custom panel of students could offer new digital courses relevant to its student groups as incentives.<\/p>&nbsp;<\/p>\n\n\n\n<p><p>The overall purpose, however, of both types of research panels lies in the insights they generate and by calibrating those insights with market circumstances, organizations are able to formulate the strategic direction of the product or service.<\/p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-insights-human-versus-machine\" style=\"font-size:28px\"><span class=\"ez-toc-section\" id=\"Insights_%E2%80%93Human_Versus_Machine\"><\/span><strong>Insights \u2013Human Versus Machine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p>Ever since machine learning and AI came into the fold, there\u2019s been consistent chatter about what these tools can do versus where human intuition and perspective can add value. Over a period of time, we have come to realize that they both complement and co-exist to accomplish the overall goal of customer satisfaction. Every business fundamentally has two goals \u2013<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Acquire new customers<\/li>\n\n\n\n<li style=\"font-size:18px\">Retain existing customers<\/li>\n<\/ul>\n\n\n\n<p><p>Acquiring new customers requires the human perception and understanding of a problem that needs solving. Human communication that involves reading customer expressions and emotional sentiments goes a long way in shaping the overall problem statement. Human intelligence plays a key role in ensuring that the designed solution solves the customer&#8217;s problem by asking the right questions, at the right time and at the right place via the lens of traditional market research.<\/p>&nbsp;<\/p>\n\n\n\n<p><p>However, implementing machine learning models and AI leads to generating actionable insights with&nbsp;<a href=\"https:\/\/borderlessaccess.com\/ba-insightz\">consumer behaviour<\/a>&nbsp;due to a machine\u2019s ability to merge multiple data sources quickly, process large amounts of data efficiently, and manage repetitive tasks without errors. Such models require human intervention from time to time to remove false negatives and positives so the insights can be better employed to increase the customer lifetime value.<\/p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/borderlessaccess.com\/consumer-panels\" target=\"_blank\" rel=\"noreferrer noopener\">Online research panels<\/a> offer a terrific source of information to existing and aspiring businesses w.r.t to customer wants, needs, and desires. When the insights derived from an online research panel are applied to solution design and the new customer journey is analyzed via the lens of ML models and AI, a business is not just able to thrive but also expand and grow. As we advance into the next decade, more and more researchers and technologists will come together to solve some of the real-world problems in spaces such as green energy, waste management, carbon-neutral economy, etc. The future is unknown but listening to coherent and consistent voices can help shape the future course of action and that\u2019s what Borderless Access panels do, day in and day out.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Nuts And Bolts Of Market Research Every product (or service) is designed to keep the customer as the focal point. Therefore, how a product is perceived by the customer, from look and feel, to ease of use or quality, is key in deciding the eventual success of the product and brand resonance across the market. Typically, every organization allocates 1%-2% of its corporate budget towards market research every year. This number could go as high as 3%-5% when new product launches are planned. Primary or secondary market research provides tools that bridge the gap between what a customer wants and&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[183,182],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-online-market-research-panels","tag-online-research-panels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmenting Customer Insights and Journeys with Online Research Panels<\/title>\n<meta name=\"description\" content=\"Explore the unique possibilities of online research panels to boost customer insights, journeys, and empower smart decisions for your business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Research Panels \u2013 A Unique Augmentation Of Customer Insights And Journeys\" \/>\n<meta property=\"og:description\" content=\"Explore the unique possibilities of online research panels to boost customer insights, journeys, and empower smart decisions for your business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T05:13:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/06\/online-research-panels.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/\",\"name\":\"Augmenting Customer Insights and Journeys with Online Research Panels\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2023-06-06T07:30:11+00:00\",\"dateModified\":\"2025-10-28T05:13:12+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Explore the unique possibilities of online research panels to boost customer insights, journeys, and empower smart decisions for your business\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/online-research-panels-a-unique-augmentation-of-customer-insights-and-journeys\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Research Panels \u2013 A Unique Augmentation Of Customer Insights And Journeys\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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