{"id":2357,"date":"2018-11-08T07:08:00","date_gmt":"2018-11-08T07:08:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2357"},"modified":"2025-06-24T06:26:12","modified_gmt":"2025-06-24T06:26:12","slug":"can-the-future-of-healthcare-market-research-be-virtual","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/","title":{"rendered":"Can The Future Of Healthcare Market Research Be Virtual?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\">Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.<\/p><\/br>\n\n\n\n<p style=\"font-size:18px\">This was followed by online market research methods like Web-Assisted Personal Interviewing (WAPI) and Computer Assisted Web Interviewing (CAWI) and more recently by mobile market research techniques like Smartphone Assisted Personal Interviewing (SAPI) and Tablet Assisted Personal Interviewing (TAPI) as well as multi and mixed-mode surveys.<\/p><\/br>\n\n\n\n<p><\/p>\n\n\n\n<p>Unfortunately, while market research methods have improved constantly, no new research method suited to the very specific requirements of healthcare market research has emerged.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#Virtual_reality_technology_in_medical_and_healthcare_fields\" title=\"Virtual reality technology in medical and healthcare fields\">Virtual reality technology in medical and healthcare fields<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#Can_VR_and_AR-based_market_research_hold_the_candle_to_existing_healthcare_market_research_methods\" title=\"Can VR and AR-based market research hold the candle to existing healthcare market research methods?\">Can VR and AR-based market research hold the candle to existing healthcare market research methods?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#Engaging_in_Alternative_Technologies_to_Enhance_Healthcare_Market_Research\" title=\"Engaging in Alternative Technologies to Enhance Healthcare Market Research\">Engaging in Alternative Technologies to Enhance Healthcare Market Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-virtual-reality-technology-in-medical-and-healthcare-fields\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Virtual_reality_technology_in_medical_and_healthcare_fields\"><\/span><strong>Virtual reality technology in medical and healthcare fields<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">Recent technological advances and the innovative approach of some of the worlds\u2019 biggest tech companies have made VR and AR technology practical and cheaper, and as a result, significantly more accessible than ever before. While current applications are mostly limited to entertainment and media consumption purposes, they are in turn contributing towards bringing virtual technologies to the mainstream.<\/p><\/br>\n\n\n\n<p>Already, VR has brought a range of new services into the healthcare industry. The immersive experience provided by VR is being used in a variety of healthcare and medical applications ranging from pain and stress management therapy to medical training and surgical preparations. VR services in the medical \/ healthcare segment are forecasted to generate\u00a0US $285 million by 2022.<br><\/p><\/br>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"2358\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/VR-in-healthcare-1024x576.webp\" alt=\"VR In Healthcare\" class=\"wp-image-2358\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/VR-in-healthcare-1024x576.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/VR-in-healthcare-300x169.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/VR-in-healthcare-768x432.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/VR-in-healthcare.webp 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p style=\"font-size:18px\">Medical \/ therapeutic VR is an area which provides fascinating opportunities to clinical researchers and medical practitioners. Imagine the possibility of a doctor assisting in the operating room without physically being present. Treatment for schizophrenia or paranoia is another area where VR treatment has shown to be promising.<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Lastly, deep implementation of VR in medical education and training can potentially result in a new generation of medical professionals with rich virtual experience in their respective fields, such as in surgery, even before they qualify, helping them to be better in real life.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-vr-and-ar-based-market-research-hold-the-candle-to-existing-healthcare-market-research-methods\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Can_VR_and_AR-based_market_research_hold_the_candle_to_existing_healthcare_market_research_methods\"><\/span><strong>Can VR and AR-based market research hold the candle to existing healthcare market research methods?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">Implementation of VR and AR technology in the <a href=\"https:\/\/borderlessaccess.com\/industries\/healthcare-and-lifescience\" target=\"_blank\" rel=\"noreferrer noopener\">healthcare market research<\/a> field could push research forward by leaps and bounds. Think real-time access of patient and doctor interactions to researchers or a first-person view of a new medical tool through novel usage of VR, AR and live-streaming capabilities.<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">This can be further complemented with the use of health monitoring wearables, which can enhance data collection methods when utilized along with supplementary assets such as physician notes, web searches, online healthcare purchases, social media, etc.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/Picture2.png?width=1920&amp;name=Picture2.png\" alt=\"VR and AR Based Market Research\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-engaging-in-alternative-technologies-to-enhance-healthcare-market-research\" style=\"font-size:26px\"><span class=\"ez-toc-section\" id=\"Engaging_in_Alternative_Technologies_to_Enhance_Healthcare_Market_Research\"><\/span><strong>Engaging in Alternative Technologies to Enhance Healthcare Market Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">Machine learning is an emerging technology at the forefront of several innovations. And the way machine learning powered predictive analytics works makes it well-suited for healthcare market research and MR in general.\u00a0Borderless Access\u00a0has already set foot into the realm of predictive analytics\u00a0to derive rich insights for its customers\u00a0and aims to further extend the use of the technology to other areas of its digital research services, such as\u00a0HealthSight.<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Speaking about HealthSight, Borderless Access ones again leads the way in the front of technology implementation in the form of a programmatic project management suite specific to healthcare MR. Designed from scratch as an advanced, future-ready Windows application, HealthSight enables researchers to commission research projects as well as manage every minute aspect of a project, all with an intuitive touch-based application.<\/p><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.borderlessaccess.com\/hs-fs\/hubfs\/Picture1.jpg?width=1280&amp;name=Picture1.jpg\" alt=\"Technologies in Healthcare Market Research\"\/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">The future looks even more exciting as Borderless Access implements even more technological innovations to upgrade its healthcare research services. This includes the use of heat map data to intelligently push out surveys to respondents to maximize. ROI. Also in the offing are virtual reality surveys to conduct product testing and concept testing among physicians and patients. The aim of these surveys would be to develop the next generation of market research techniques, aimed at the healthcare segment, which can obtain deeper insights, reduce errors, increase ROI and enable quick and clear decision making for our clients.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\">The next phase of change in healthcare MR and market research in general is almost upon us. If we don\u2019t recognize the potential of these changes, we are at risk of missing the boat.<\/p><\/br>\n\n\n\n<p style=\"font-size:18px\">The winners that will drive the research field forward will be organizations that are willing to evolve and adapt to the new environment, embrace alternative techniques and reorganize their operations to take advantage \u2013 rather than be a victim \u2013 of the new dynamics that are driving healthcare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over. This was followed by online market research methods like Web-Assisted Personal Interviewing (WAPI) and Computer Assisted Web Interviewing (CAWI) and more recently by mobile market research techniques like Smartphone Assisted Personal Interviewing (SAPI) and Tablet Assisted Personal Interviewing (TAPI) as well as multi and mixed-mode surveys. Unfortunately, while market research methods have improved constantly, no new research method suited&#8230;<\/p>\n","protected":false},"author":21,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[162,163,152,119,164,165],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-medical","tag-healthcare-market-research","tag-healthcare-mr","tag-healthsight","tag-market-research","tag-virtual-reality-healthcare-research","tag-vr-healthcare-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Virtual Methods Shape the Future of Healthcare Research?<\/title>\n<meta name=\"description\" content=\"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality &amp; machine learning technology for better consumer insights &amp; ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can The Future Of Healthcare Market Research Be Virtual?\" \/>\n<meta property=\"og:description\" content=\"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality &amp; machine learning technology for better consumer insights &amp; ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T07:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T06:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/future-of-healthcare-market-research.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/\",\"name\":\"Can Virtual Methods Shape the Future of Healthcare Research?\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2018-11-08T07:08:00+00:00\",\"dateModified\":\"2025-06-24T06:26:12+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality & machine learning technology for better consumer insights & ROI.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can The Future Of Healthcare Market Research Be Virtual?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\",\"name\":\"Cindy Bowdan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"contentUrl\":\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp\",\"caption\":\"Cindy Bowdan\"},\"description\":\"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.\",\"sameAs\":[\"https:\/\/borderlessaccess.com\/\"],\"url\":\"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can Virtual Methods Shape the Future of Healthcare Research?","description":"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality & machine learning technology for better consumer insights & ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/","og_locale":"en_US","og_type":"article","og_title":"Can The Future Of Healthcare Market Research Be Virtual?","og_description":"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality & machine learning technology for better consumer insights & ROI.","og_url":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/","og_site_name":"Market Research Insights -Borderless Access Blog","article_published_time":"2018-11-08T07:08:00+00:00","article_modified_time":"2025-06-24T06:26:12+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/future-of-healthcare-market-research.webp","type":"image\/webp"}],"author":"Cindy Bowdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy Bowdan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/","url":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/","name":"Can Virtual Methods Shape the Future of Healthcare Research?","isPartOf":{"@id":"https:\/\/borderlessaccess.com\/blog\/#website"},"datePublished":"2018-11-08T07:08:00+00:00","dateModified":"2025-06-24T06:26:12+00:00","author":{"@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd"},"description":"VR in healthcare MR is the next step in market research. Healthcare market research should adopt virtual reality & machine learning technology for better consumer insights & ROI.","breadcrumb":{"@id":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/borderlessaccess.com\/blog\/can-the-future-of-healthcare-market-research-be-virtual\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/borderlessaccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Can The Future Of Healthcare Market Research Be Virtual?"}]},{"@type":"WebSite","@id":"https:\/\/borderlessaccess.com\/blog\/#website","url":"https:\/\/borderlessaccess.com\/blog\/","name":"Market Research Insights - Borderless Access Blog","description":"Gain fresh perspectives and insights on global trends for your business growth. Access the latest consumer research and business data insights here.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/borderlessaccess.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd","name":"Cindy Bowdan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","contentUrl":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2025\/06\/cropped-Cindy-Bowdan-96x96.webp","caption":"Cindy Bowdan"},"description":"Cindy Bowdan, Insights Director at Borderless Access, leads the development of cutting-edge research strategies that decode consumer behavior across global markets. With a strong command over qualitative and quantitative methodologies, Cindy blends data expertise with cultural intelligence to deliver insights that drive impactful business decisions.","sameAs":["https:\/\/borderlessaccess.com\/"],"url":"https:\/\/borderlessaccess.com\/blog\/author\/cindy-bowdan\/"}]}},"_links":{"self":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/comments?post=2357"}],"version-history":[{"count":7,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2357\/revisions"}],"predecessor-version":[{"id":5806,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/posts\/2357\/revisions\/5806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/media?parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/categories?post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borderlessaccess.com\/blog\/wp-json\/wp\/v2\/tags?post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}