{"id":2287,"date":"2018-10-01T10:24:00","date_gmt":"2018-10-01T10:24:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=2287"},"modified":"2025-06-17T12:51:54","modified_gmt":"2025-06-17T12:51:54","slug":"brand-recognition-speculation-is-no-substitute-for-solid-market-research","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/","title":{"rendered":"Brand Recognition \u2013 Speculation Is No Substitute For Solid Market Research"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.<\/p>\n\n\n\n

Most decisions and behavior made by consumers are at a non-conscious level.  Physically and mentally we take a lot of decisions without even realizing that we are doing it. Science and creativity are incompatible. But at the end, nothing is further from the truth.<\/p>\n\n\n\n

For instance, if we take up music, it\u2019s absolutely about science, algorithm and patterns. Some of the greatest scientists were amazing musicians and vice versa.<\/p>\n\n\n\n

Architecture, amazing creative work cannot be completed without the application of physics, otherwise they blow over. And similarly when it comes to the cluttered world of marketing, it\u2019s all about brands and brand strategy, advertising and communication. Fundamentally, the core area of understanding an inspiration in insights is psychology.<\/p>\n\n\n\n

When the traditional methodologies fail, in order to facilitate change, one must turn to behavioral sciences for a business advantage. It is the art of understanding consumer behavior and decisions. This has become a mainstream marketing thought. We should start using this methodology to promote better research, bolder marketing and bigger brand growth.<\/p>\n\n\n\n

Marketing works on a simple premise \u2013 understand the customers\u2019 opinions and give them what they want. Market research, the basis for marketing works on the premise that customers are willing and able to share their opinions, which can be analyzed. This becomes the basis for decision making for promoting a product.<\/p>\n\n\n\n

Brands these days have a problem in advertising to an online audience, as they practice the traditional methods without listening and finding out what people really want to see or hear. This leads to unsuccessful marketing \/ brand strategy campaigns.<\/p>
<\/p>\n\n\n\n

So the question is, how to make brand tracking pay off?<\/h2>\n\n\n\n

Well, it involves lots of focused research which could be time-consuming. However, in order to get satisfying results it\u2019s always good to integrate new and productive data sources.<\/p>\n\n\n\n

However, the world we live in now has changed drastically. The latest technological advances in online and mobile as well as new understanding of consumer psychology as demonstrated by the latest\u00a0research\u00a0in behavioral economics and decision making by the likes of Prof. Dan Ariely has initiated a colossal shift in how we think about consumer opinions.<\/p>\n\n\n\n

For precise, satisfying outcome, one must always keep their eyes and ears open to understand what a consumer really wants and to help accelerate growth of companies. We do this with research on different devices and by clubbing data with the latest tools and applications to help crack the code.<\/p>\n\n\n\n

It is with best interest that market research companies<\/a> should work towards applying consumer behavioral psychology to understand consumer needs in order to facilitate easier market reach and goal.\u00a0Borderless Access, an expert in understanding the cultural nuances in\u00a0emerging markets\u00a0and segments conducts over 3.9 million surveys across 34 culturally diverse markets annually and also helps in providing insights from over 3.4 million panelists profiled for over 40 quality parameters ranging from demographics to special attributes. Learn more on our capabilities around audience niche panels,\u00a0online\u00a0and\u00a0mobile\u00a0panels,\u00a0customized reach\u00a0and our indigenous progressive panel management solution \u2013\u00a0SmartSight.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on. Most decisions and behavior made by consumers are at a non-conscious level.  Physically and mentally we take a lot of decisions without even realizing that we are doing it. Science and creativity are incompatible. But at the end, nothing is further from the truth. For instance, if we…<\/p>\n","protected":false},"author":21,"featured_media":2305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[144,86,143,141,142,119,140],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research","tag-brand-strategy","tag-consumer-attitude","tag-consumer-behaviour","tag-consumer-psychology","tag-consumer-research","tag-market-research","tag-marketing"],"acf":[],"yoast_head":"\nBrand Recognition - Speculation is no substitute for solid market research<\/title>\n<meta name=\"description\" content=\"Here\u2019s why consumer psychology is critical for executing marketing brand strategy campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Recognition \u2013 Speculation Is No Substitute For Solid Market Research\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s why consumer psychology is critical for executing marketing brand strategy campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-01T10:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T12:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2018\/10\/Brand-Recognition-\u2013-Speculation-is-no-substitute-for-solid-market-research.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/\",\"name\":\"Brand Recognition - Speculation is no substitute for solid market research\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2018-10-01T10:24:00+00:00\",\"dateModified\":\"2025-06-17T12:51:54+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Here\u2019s why consumer psychology is critical for executing marketing brand strategy campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/brand-recognition-speculation-is-no-substitute-for-solid-market-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Recognition \u2013 Speculation Is No Substitute For Solid Market Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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