{"id":1829,"date":"2023-09-26T06:01:14","date_gmt":"2023-09-26T06:01:14","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=1829"},"modified":"2025-06-20T05:33:09","modified_gmt":"2025-06-20T05:33:09","slug":"enhancing-the-cx-journey-through-customer-communities","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/","title":{"rendered":"Enhancing The CX Journey Through Customer Communities"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">A satisfied customer is a happy customer who is likely to return to a brand in the future. Customers are not only impressed by the product or service a company has to offer but also by the overall experience they have through the buying journey and beyond. A\u00a0PwC report\u00a0says that one in three consumers will part ways with a brand they love after just one bad experience.<\/p>\u00a0<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Businesses use multiple mechanisms to deliver exceptional customer experiences (CX), but a sub-optimally tapped resource that can be leveraged to boost CX is the customer community itself. Building a loyal audience base through the community can take a company&#8217;s CX to new heights by creating a lasting impact that will keep customers coming back.<\/p><br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#What_Is_A_Customer_Community\" title=\"What Is A Customer Community?\">What Is A Customer Community?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Why_Build_A_Customer_Community\" title=\"Why Build A Customer Community?\">Why Build A Customer Community?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Deeper_and_richer_insights\" title=\"Deeper and richer insights\">Deeper and richer insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Brand_advocacy\" title=\"Brand advocacy\">Brand advocacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Focused_market_research_on_customer_profile\" title=\"Focused market research on customer profile\">Focused market research on customer profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Integrated_CX_Strategy_with_customer_at_the_center\" title=\"Integrated CX Strategy with customer at the center\">Integrated CX Strategy with customer at the center<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Strategy_To_Build_A_Sustainable_Customer_Community\" title=\"Strategy To Build A Sustainable Customer Community\">Strategy To Build A Sustainable Customer Community<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Identify_the_purpose\" title=\"Identify the purpose&nbsp;\">Identify the purpose&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Actively_Engage_and_Reward_Members\" title=\"Actively Engage and Reward Members&nbsp;\">Actively Engage and Reward Members&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Create_customer-centric_content\" title=\"Create customer-centric content\">Create customer-centric content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Measure_and_Analyze_the_content\" title=\"Measure and Analyze the content\">Measure and Analyze the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-customer-community\"><span class=\"ez-toc-section\" id=\"What_Is_A_Customer_Community\"><\/span><strong>What Is A Customer Community?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">A customer community has a somewhat common interest for a brand, product, or service. They come together to discuss, engage and interact among each other and with the brand. Usually, such communities are started by the brand itself for different reasons (product review, feedback and improvement, brand building and public relations, and social listening)&nbsp; but customers can also initiate them. They can operate online through forums, social media groups, community platforms, or offline through in-person gatherings.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-build-a-customer-community\"><span class=\"ez-toc-section\" id=\"Why_Build_A_Customer_Community\"><\/span><strong>Why Build A Customer Community?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/why-build-a-customer-community-1024x529.webp\" alt=\"Why Build A Customer Community\" class=\"wp-image-1830\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/why-build-a-customer-community-1024x529.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/why-build-a-customer-community-300x155.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/why-build-a-customer-community-768x397.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/why-build-a-customer-community.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deeper-and-richer-insights\"><span class=\"ez-toc-section\" id=\"Deeper_and_richer_insights\"><\/span><strong>Deeper and richer insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">When customers are deeply connected to a particular brand, product, or service and their brand voice resonates with them, they are more likely to provide honest feedback (good or bad) to the brand. Many customer communities have community members with specialized knowledge or expertise that they can use to provide precise feedback on technical issues, niche areas, or high-level use cases.<\/p>&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Customer community members can also come from diverse backgrounds and experiences that can deliver a more extensive spectrum of feedback to the brand. Such communities also deliver a continuous feedback loop, giving brands access to real-time insights that are more accurate and relevant.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-advocacy\"><span class=\"ez-toc-section\" id=\"Brand_advocacy\"><\/span><strong>Brand advocacy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Customer communities can create a sense of belonging and loyalty among members.Customer communities help brands to humanize themselves and connect with the members at personal level through shared interests and beliefs. As these communities help members interact directly with brands, satisfied members can easily turn into brand advocates and promote the brand and its products through word-of-mouth. Creating a sense of community and providing value to customers can also reduce churn rates, as loyal brand customers are less likely to move to competitors.<\/p>&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Passionate brand advocates are emotionally connected to a brand or product. If companies can really engage with their community members, they can delve into the emotional drivers behind the choices that customers make. Understanding the intent and motivation behind customer decisions can help customers to create more personalized experiences and targeted marketing campaigns.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focused-market-research-on-customer-profile\"><span class=\"ez-toc-section\" id=\"Focused_market_research_on_customer_profile\"><\/span><strong>Focused market research on customer profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">A customer community can be a valuable resource for market research to build a complete customer persona for a product or service. These communities can give details on demographics, preferences, purchasing power, pain points, goals, and aspirations of customers, which can help to tailor products and messaging more effectively.<\/p>&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Within these communities, companies can observe what customers want and how expectations evolve over time. By taking customer feedback seriously, brands can anticipate emerging trends and identify unfulfilled or even dormant needs. This can help to adapt product offerings to meet the rapidly evolving expectations of the target audience and stay ahead of the competition.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-integrated-cx-strategy-with-customer-at-the-center\"><span class=\"ez-toc-section\" id=\"Integrated_CX_Strategy_with_customer_at_the_center\"><\/span><strong>Integrated CX Strategy with customer at the center<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">To build an outstanding<a href=\"https:\/\/borderlessaccess.com\/customer-experience-and-satisfaction\" target=\"_blank\" rel=\"noreferrer noopener\"> customer experience<\/a>, companies have to place customers at the center of their strategy. The customer community has to be integrated with the broader CX goals to enhance customer experience.<\/p>\u00a0<\/p>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">By listening to customer feedback and decoding insights from data, businesses can figure out pain points and areas for improvement. Such feedback can also improve product development to meet customer needs and demands. Even customer support services can undergo improvement by paying attention to feedback from customer communities, as businesses can get a deeper understanding of issues that create customer concerns. In the end, this integration can make the brand more customer-centric.<\/p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategy-to-build-a-sustainable-customer-community\"><span class=\"ez-toc-section\" id=\"Strategy_To_Build_A_Sustainable_Customer_Community\"><\/span><strong>Strategy To Build A Sustainable Customer Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-the-purpose-nbsp\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Identify_the_purpose\"><\/span><strong>Identify the purpose&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Building a customer community requires significant time, energy, and resources.&nbsp;A clearly defined purpose also helps to measure the success of the community&#8217;s performance accurately. By setting up key performance indicators (KPIs) that are aligned with the brand and community goals, the company can track progress, measure the impact of efforts, and make informed decisions for the future.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-actively-engage-and-reward-members-nbsp\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Actively_Engage_and_Reward_Members\"><\/span><strong>Actively Engage and Reward Members&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Brands must understand that members take time out of their busy schedules to get involved in a customer community. To effectively use their time, brands have to engage community members through discussions, debates, polls, Q and As. If active and highly contributing community members are recognized through rewards and accolades, it can lead to higher engagement and build a competitive mindspace within the community.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-customer-centric-content\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Create_customer-centric_content\"><\/span><strong>Create customer-centric content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Building the right content strategy while keeping the customer in mind is key to engaging with the customer community.The content should not be all about the company&#8217;s products and services. It should appeal to the general interest of the audience, keeping it relevant to the brand.The company should keep the tone conversational to keep the members engaged and active. If a member faces any issue, the brand must reach out immediately to resolve the problem and try to avoid such repetition in the future. This will help the brand manage better public relations not just with the concerned member but also with the other audience present.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measure-and-analyze-the-content\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Measure_and_Analyze_the_content\"><\/span><strong>Measure and Analyze the content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">The brand can analyze the data the community interactions generate to figure out key&nbsp;<a href=\"https:\/\/borderlessaccess.com\/ba-insightz\">consumer behavior<\/a>&nbsp;driving conversions, acquisition costs, cancellations, churn rates etc. It gives the brand quantitative evidence if their community building activities are working or not. Advanced analytics and sentiment analysis tools can reveal the engagement and enthusiasm of community members.<\/p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">Customer expectations will keep evolving as times change. To stay ahead, businesses need to continuously adapt and listen to the wants of their customers.&nbsp;By integrating the needs of the communities in their products and services from today, businesses can shape the experiences of tomorrow.<\/p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A satisfied customer is a happy customer who is likely to return to a brand in the future. Customers are not only impressed by the product or service a company has to offer but also by the overall experience they have through the buying journey and beyond. A\u00a0PwC report\u00a0says that one in three consumers will part ways with a brand they love after just one bad experience. \u00a0 Businesses use multiple mechanisms to deliver exceptional customer experiences (CX), but a sub-optimally tapped resource that can be leveraged to boost CX is the customer community itself. Building a loyal audience base&#8230;<\/p>\n","protected":false},"author":21,"featured_media":1831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[95,94,93,91,92],"class_list":["post-1829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-customer-communities","tag-customer-community","tag-customer-community-platform","tag-customer-community-services","tag-cx-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enhancing Customer Experience Through Customer Communities<\/title>\n<meta name=\"description\" content=\"Building a loyal audience base through a customer community can create a lasting impact that will keep customers coming back\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing the CX Journey Through Customer Communities\" \/>\n<meta property=\"og:description\" content=\"Building a loyal audience base through a customer community can create a lasting impact that will keep customers coming back\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-26T06:01:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T05:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/enhancing-cx-journey-through-customer-communities.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Enhancing the CX Journey Through Customer Communities\" \/>\n<meta name=\"twitter:description\" content=\"Building a loyal audience base through a customer community can create a lasting impact that will keep customers coming back\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/enhancing-cx-journey-through-customer-communities.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/\",\"name\":\"Enhancing Customer Experience Through Customer Communities\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2023-09-26T06:01:14+00:00\",\"dateModified\":\"2025-06-20T05:33:09+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Building a loyal audience base through a customer community can create a lasting impact that will keep customers coming back\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/enhancing-the-cx-journey-through-customer-communities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enhancing The CX Journey Through Customer Communities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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