{"id":1594,"date":"2023-11-16T18:15:00","date_gmt":"2023-11-16T18:15:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=1594"},"modified":"2025-06-13T06:34:24","modified_gmt":"2025-06-13T06:34:24","slug":"emotional-intelligence-in-marketing-using-emotional-tracking-to-connect-with-consumers","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/emotional-intelligence-in-marketing-using-emotional-tracking-to-connect-with-consumers\/","title":{"rendered":"Emotional Intelligence In Marketing: Using Emotional Tracking To Connect With Consumers"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Data and analytics can reveal crucial information about consumer preferences and pain points, but it is the ability to tap into the customers’ feelings, triggers and desires that set a successful brand apart. And building this connection with customers is not an easy task. As per a survey by Capgemini, 80 percent of executives felt that their brand understands the emotional needs of consumers, but only 15 percent of consumers thought that brands do a good job of emotionally connecting with them.<\/p> <\/p>\n\n\n\n

Using emotional intelligence in marketing goes beyond the traditional route of selling products and services. The prime focus is building experiences that can appeal to the audience on a deeper emotional level. Understanding and tracking emotions of the audience helps a brand to build a meaningful connection with customers. This, over time, translates to better engagement, long-term loyalty and ultimately improved sales.<\/p> \n\n\n\n

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