{"id":1586,"date":"2023-11-21T18:09:00","date_gmt":"2023-11-21T18:09:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=1586"},"modified":"2025-06-20T04:59:41","modified_gmt":"2025-06-20T04:59:41","slug":"ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/","title":{"rendered":"KSA Consumers Prioritize Quality Over Price In Their Purchasing Decisions &#8211; Borderless Access Study"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The insights from <a href=\"https:\/\/borderlessaccess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Borderless Access<\/a>\u2019s recent study on consumer behavior in the Kingdom of Saudi Arabia (KSA) offer a nuanced view of the factors that drive purchasing decisions in developing economies. Contrary to the common assumption that price is paramount, the study found that a majority of KSA consumers (76%) prioritize the quality of clothes, footwear, and accessories over cost. Nevertheless, price remains a significant consideration for 67% of consumers.<\/p><\/br>\n\n\n\n<p>The research, aimed at deciphering the shopping preferences in the KSA market, indicates that while quality and price hold the reins, other factors like offers and discounts (49%), design (41%), and brand loyalty (32%) also play influential roles in consumer choices.<\/p><\/br>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-buyingpdecisions-in-saudi-1024x536.webp\" alt=\"Consumer Buying Decision In Saudi\" class=\"wp-image-2221\" style=\"width:592px;height:auto\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-buyingpdecisions-in-saudi-1024x536.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-buyingpdecisions-in-saudi-300x157.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-buyingpdecisions-in-saudi-768x402.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-buyingpdecisions-in-saudi.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/#Trends_Free_Delivery_And_Store_Location_Are_Not_Crucial_Deciding_Factors\" title=\"Trends, Free Delivery And&nbsp;Store Location Are Not Crucial Deciding Factors\">Trends, Free Delivery And&nbsp;Store Location Are Not Crucial Deciding Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/#Shopping%E2%80%94Hobby_Or_Burden\" title=\"Shopping\u2014Hobby Or Burden?\">Shopping\u2014Hobby Or Burden?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/#Shopping_Budget\" title=\"Shopping Budget\">Shopping Budget<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-trends-free-delivery-and-nbsp-store-location-are-not-crucial-deciding-factors\"><span class=\"ez-toc-section\" id=\"Trends_Free_Delivery_And_Store_Location_Are_Not_Crucial_Deciding_Factors\"><\/span>Trends, Free Delivery And&nbsp;Store Location Are Not Crucial Deciding Factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">It is noteworthy that less conventional factors such as trends, free delivery, and store location were not as influential, with only 9% of consumers swayed by the latest trends and a mere 13% enticed by free delivery options.<\/p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-shopping-behavior-trends-1024x536.webp\" alt=\"Consumer Shopping Behavior Trends\" class=\"wp-image-2222\" style=\"width:350px;height:auto\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-shopping-behavior-trends-1024x536.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-shopping-behavior-trends-300x157.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-shopping-behavior-trends-768x402.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/consumer-shopping-behavior-trends.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shopping-hobby-or-burden\"><span class=\"ez-toc-section\" id=\"Shopping%E2%80%94Hobby_Or_Burden\"><\/span><strong>Shopping\u2014Hobby Or Burden?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\"><p style=\"font-size:18px\">The study also shed light on the consumer&#8217;s relationship with shopping as an activity; 26% engage with it as a leisure pursuit, 16% approach it as a necessity, and 9% find it burdensome, only indulging when absolutely essential.<\/p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/saudi-cosnumer-buying-decisions-1024x536.webp\" alt=\"Saudi Consumer Buying Decisions\" class=\"wp-image-2220\" style=\"width:409px;height:auto\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/saudi-cosnumer-buying-decisions-1024x536.webp 1024w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/saudi-cosnumer-buying-decisions-300x157.webp 300w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/saudi-cosnumer-buying-decisions-768x402.webp 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/saudi-cosnumer-buying-decisions.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shopping-budget\"><span class=\"ez-toc-section\" id=\"Shopping_Budget\"><\/span><strong>Shopping Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">In terms of spending habits, the monthly budget for a significant number of consumers (30%) ranges from SAR 91 to SAR 225, while another 30% allocate SAR 226 to SAR 453 for their monthly apparel and accessory needs. There is a marginal 2% who spend up to SAR 45 monthly.<\/p><\/br>\n\n\n\n<p style=\"font-size:18px\"><strong>Methodology<\/strong>: This analysis is derived from a methodologically robust survey conducted in September 2023, canvassing a demographically balanced sample of adults aged 18 to 45 from five key regions in KSA\u2014Riyadh, Jeddah, Mecca\/Medina, Dammam, and other areas\u2014ensuring a gender parity among participants. This in-depth understanding of the KSA consumer market serves as a strategic compass for retailers and brands, highlighting the importance of balancing quality and price, while also considering the nuanced preferences that influence consumer purchasing decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The insights from Borderless Access\u2019s recent study on consumer behavior in the Kingdom of Saudi Arabia (KSA) offer a nuanced view of the factors that drive purchasing decisions in developing economies. Contrary to the common assumption that price is paramount, the study found that a majority of KSA consumers (76%) prioritize the quality of clothes, footwear, and accessories over cost. Nevertheless, price remains a significant consideration for 67% of consumers. The research, aimed at deciphering the shopping preferences in the KSA market, indicates that while quality and price hold the reins, other factors like offers and discounts (49%), design (41%),&#8230;<\/p>\n","protected":false},"author":21,"featured_media":1769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[49],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-consumer-shopping-habits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer shopping habits in KSA-preference for quality over price<\/title>\n<meta name=\"description\" content=\"Borderless Access study shows surprising consumer habits in KSA where quality precedes price in purchase decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KSA Consumers Prioritize Quality Over Price in their Purchasing Decisions - Borderless Access Study\" \/>\n<meta property=\"og:description\" content=\"Borderless Access study shows surprising consumer habits in KSA where quality precedes price in purchase decisions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T18:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T04:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/ksa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Prajwal S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"KSA Consumers Prioritize Quality Over Price in their Purchasing Decisions - Borderless Access Study\" \/>\n<meta name=\"twitter:description\" content=\"Borderless Access study shows surprising consumer habits in KSA where quality precedes price in purchase decisions\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/ksa.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prajwal S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/\",\"name\":\"Consumer shopping habits in KSA-preference for quality over price\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2023-11-21T18:09:00+00:00\",\"dateModified\":\"2025-06-20T04:59:41+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Borderless Access study shows surprising consumer habits in KSA where quality precedes price in purchase decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/ksa-consumers-prioritize-quality-over-price-in-their-purchasing-decisions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KSA Consumers Prioritize Quality Over Price In Their Purchasing Decisions &#8211; 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