{"id":1582,"date":"2023-11-23T18:01:00","date_gmt":"2023-11-23T18:01:00","guid":{"rendered":"https:\/\/borderlessaccess.com\/blog\/?p=1582"},"modified":"2025-06-20T05:02:28","modified_gmt":"2025-06-20T05:02:28","slug":"post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping","status":"publish","type":"post","link":"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/","title":{"rendered":"Post Pandemic, Hybrid Shopping Experience Is Still The Favorite Among Shoppers &#8211; Study On Thanksgiving Shopping"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The COVID-19 pandemic triggered a drastic shift in consumer shopping behavior giving rise to the popularity of hybrid shopping. Even after two years since the pandemic, the hybrid shopping model has not only persisted but has become a preferred choice for many shoppers.<\/p><\/br>\n\n\n\n<p>Festival shopping, which is often associated with shopping at physical stores, has witnessed a shift, with hybrid shopping experience being preferred as the selected medium by customers. And why not? Besides being convenient and time-saving, online shopping platforms offer a larger variety than offline counterparts and provide exclusive discounts and deals (especially during festive seasons). Physical stores also tend to get overcrowded during festive times, making shopping an unpleasant experience. But customers cannot completely let go of the human touch while shopping, physical stores still get a significant footfall.<\/p><\/br>\n\n\n\n<p>A study by Borderless Access on shopping for Thanksgiving showed that 56 percent of the respondents preferred a hybrid shopping experience. Thirty percent preferred going to a physical store for shopping, while only 14 percent favored a completely online experience. The study revealed that people value both the convenience of online shopping and the in-person experience of physical stores. Sixty-four percent of people prefer to browse for deals when shopping, while 36 percent shop for specific items.<\/p><\/br>\n\n\n\n<p>Note: This analysis is derived from a methodologically robust survey conducted in September 2023, canvassing a demographically balanced sample of adults aged 18 to 45 living in the USA ensuring gender parity among participants\u2014this in-depth understanding of the US consumer market and the nuanced preferences that influence consumer purchasing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"1873\" src=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image.jpeg\" alt=\"Preferred-mode-and-shopping-preferences\" class=\"wp-image-1584\" srcset=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image.jpeg 943w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image-151x300.jpeg 151w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image-516x1024.jpeg 516w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image-768x1525.jpeg 768w, https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2024\/02\/image-773x1536.jpeg 773w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#BOPIS-Buy_Online_Pick_Up_In-Store\" title=\"BOPIS-Buy Online, Pick Up In-Store\">BOPIS-Buy Online, Pick Up In-Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#Why_Is_Hybrid_Shopping_Experience_Still_Preferred\" title=\"Why Is Hybrid Shopping Experience Still Preferred?\">Why Is Hybrid Shopping Experience Still Preferred?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#Experience-centric_retail\" title=\"Experience-centric retail\">Experience-centric retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#Dependence_on_technology\" title=\"Dependence on technology\">Dependence on technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#Retail_Personalization\" title=\"Retail Personalization\">Retail Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#The_balance_between_convenience_and_human_touch\" title=\"The balance between convenience and human touch\">The balance between convenience and human touch<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-bopis-buy-online-pick-up-in-store\"><span class=\"ez-toc-section\" id=\"BOPIS-Buy_Online_Pick_Up_In-Store\"><\/span><strong>BOPIS-Buy Online, Pick Up In-Store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To cater to this preference of hybrid shopping among customers, one concept that has become popular is Buy Online, Pick Up in Store (BOPIS). Here, customers can shop online from their homes and go to the store or pickup location when they are notified that their order is ready to be picked up.<\/p><\/br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-hybrid-shopping-experience-still-preferred\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Why_Is_Hybrid_Shopping_Experience_Still_Preferred\"><\/span><strong>Why Is Hybrid Shopping Experience Still Preferred?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experience-centric-retail\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Experience-centric_retail\"><\/span><strong>Experience-centric retail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers do not visit a store or a shopping website just to purchase a particular product anymore. What they are looking for is a complete experience focused on engaging their senses and offering interactive and personalized options. Hybrid shopping experience continues to be favored as it is closely connected to the increased desire for building experience-centric retail. Such experiences can be created through interactive technologies, live demos, workshops, virtual try-ons, etc. The end goal for the retailer is to develop an emotional connection with the customer, which can eventually lead to long-term brand loyalty, surpassing just a transactional relationship.&nbsp;<\/p><\/br>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dependence-on-technology\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Dependence_on_technology\"><\/span><strong>Dependence on technology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><p>Modern consumer shopping behavior has evolved&nbsp; to rely on technology to improve their shopping experience. A retailer needs to use technology at every stage of the buying journey to sustain itself in today\u2019s ecosystem. As hybrid shopping experience combines online and in-person retail elements, retailers must rely heavily on various technologies to build a seamless and integrated omnichannel experience.<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:20px\"><strong>Augmented Reality (AR) and Virtual Reality (VR)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><p>Deploying AR and VR technologies in the retail sector has further accelerated the scope of creating immersive experiences for customers. Now, customers can virtually try on products like clothing, shoes and accessories, allowing them to visualize their products in their own environment. Virtual reality helps customers take virtual store tours in simulated environments and participate in interactive product demos. This reduces the gap between online and offline shopping experiences, providing a realistic way to explore products before making a final purchase.<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:20px\"><strong>&nbsp;Interactive in-store tech<\/strong><\/li>\n<\/ul>\n\n\n\n<p><p>Touchscreens or interactive kiosks in stores provide access to online catalogs, reviews, and additional product information. Self-service kiosks enable in-store ordering or payments for items not physically available in the store.<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:20px\"><strong>AI and data analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<p><p>Like every other industry, AI and data analytics have also transformed the retail sector. Retailers have online and offline data available, which can be analyzed to get comprehensive insights into <a href=\"https:\/\/borderlessaccess.com\/ba-insightz\" target=\"_blank\" rel=\"noreferrer noopener\">consumer behavior<\/a>, preferences, pain points and shopping patterns.<\/p>\u00a0<\/p>\n\n\n\n<p><p>These data-driven insights help in personalized marketing, offering tailored product recommendations. Predictive analytics can forecast trends and prepare retailers for changing market conditions to meet customer expectations.<\/p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:20px\"><strong>AI-enabled chatbots<\/strong><\/li>\n<\/ul>\n\n\n\n<p><p>Chatbots and AI-driven customer service assist with online queries and streamline interactions. They help shoppers with product queries, recommend items and offer support for navigating the website.<\/p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retail-personalization\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"Retail_Personalization\"><\/span><strong>Retail Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><p>This is the era of hyper-personalization and every customer wants a tailored and unique experience . In fact, people are&nbsp;40 percent more likely to spend&nbsp;more than they planned when they find the shopping experience to be highly personalized. By analyzing the data collected on consumer behavior and tracking their tastes, preferences, and shopping history, retailers build tailored recommendations and create personalized shopping experiences.<\/p>&nbsp;<\/p>\n\n\n\n<p><p>Such insights are not just restricted to enhancing the online shopping experience but also extended to physical stores to equip the staff with the right knowledge to cater to individual needs.<\/p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-balance-between-convenience-and-human-touch\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"The_balance_between_convenience_and_human_touch\"><\/span><strong>The balance between convenience and human touch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If any retailer goes overboard with catering to only one shopping medium, ignoring the other, it will fail to attract shoppers. Customers have selected hybrid shopping as their favorite shopping mode and it is time retailers strike a balance between online and brick-and-mortar stores to improve the buying journey while preserving and integrating the human touch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The COVID-19 pandemic triggered a drastic shift in consumer shopping behavior giving rise to the popularity of hybrid shopping. Even after two years since the pandemic, the hybrid shopping model has not only persisted but has become a preferred choice for many shoppers. Festival shopping, which is often associated with shopping at physical stores, has witnessed a shift, with hybrid shopping experience being preferred as the selected medium by customers. And why not? Besides being convenient and time-saving, online shopping platforms offer a larger variety than offline counterparts and provide exclusive discounts and deals (especially during festive seasons). Physical stores&#8230;<\/p>\n","protected":false},"author":21,"featured_media":1768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[44,45,43],"class_list":["post-1582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-consumer-shopping-behavior","tag-hybrid-retail-experience","tag-hybrid-shopping-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post-pandemic, hybrid shopping experience remains top choice - Thanksgiving shopping study<\/title>\n<meta name=\"description\" content=\"Understanding why hybrid shopping experience triumphs over purely online and offline modes post pandemic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post Pandemic, Hybrid Shopping Experience Is Still The Favorite Among Shoppers - Study On Thanksgiving Shopping\" \/>\n<meta property=\"og:description\" content=\"Understanding why hybrid shopping experience triumphs over purely online and offline modes post pandemic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Research Insights -Borderless Access Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T18:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T05:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2023\/11\/hybrid-shopping-experience.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Cindy Bowdan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy Bowdan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/\",\"name\":\"Post-pandemic, hybrid shopping experience remains top choice - Thanksgiving shopping study\",\"isPartOf\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\"},\"datePublished\":\"2023-11-23T18:01:00+00:00\",\"dateModified\":\"2025-06-20T05:02:28+00:00\",\"author\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#\/schema\/person\/7cef99a161a6dc7f1d93f063980cd0fd\"},\"description\":\"Understanding why hybrid shopping experience triumphs over purely online and offline modes post pandemic\",\"breadcrumb\":{\"@id\":\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/post-pandemic-hybrid-shopping-experience-is-still-the-favorite-among-shoppers-study-on-thanksgiving-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/borderlessaccess.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Post Pandemic, Hybrid Shopping Experience Is Still The Favorite Among Shoppers &#8211; Study On Thanksgiving Shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/borderlessaccess.com\/blog\/#website\",\"url\":\"https:\/\/borderlessaccess.com\/blog\/\",\"name\":\"Market Research Insights - Borderless Access Blog\",\"description\":\"Gain fresh perspectives and insights on global trends for your business growth. 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