{"version":"1.0","provider_name":"Market Research Insights -Borderless Access Blog","provider_url":"https:\/\/borderlessaccess.com\/blog","title":"Where Research Budgets Leak and\u00a0How to Optimize\u00a0","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zqlCKB2JF2\"><a href=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/\">Where Research Budgets Leak and\u00a0How to Optimize\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/borderlessaccess.com\/blog\/where-market-research-budget-leaks\/embed\/#?secret=zqlCKB2JF2\" width=\"600\" height=\"338\" title=\"&#8220;Where Research Budgets Leak and\u00a0How to Optimize\u00a0&#8221; &#8212; Market Research Insights -Borderless Access Blog\" data-secret=\"zqlCKB2JF2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/borderlessaccess.com\/blog\/wp-content\/uploads\/2026\/01\/5st-Article-01.webp","thumbnail_width":1250,"thumbnail_height":715,"description":"Budget conversations in market research are rarely comfortable. Costs are discussed, justified, defended, and often revisited late in the process, when options are\u00a0limited,\u00a0and pressure is high.\u00a0\u00a0What\u2019s striking is that many budget overruns do not come from obvious decisions. They\u00a0do not\u00a0usually stem from sample size alone, questionnaire length, or choosing the \u201cwrong\u201d audience. More often, they\u00a0emerge\u00a0quietly during study delivery and fieldwork execution, long after the budget was agreed.\u00a0\u00a0 Understanding where budgets\u00a0leak\u00a0requires looking past line items and into how projects are executed.\u00a0 Cost Pressure Without Clarity Most teams go into a project with\u00a0reasonable\u00a0cost expectation. Feasibility is reviewed. Assumptions are aligned. Timelines are..."}