Around 6.5 trillion cigarettes are sold around the world each year with an estimated one billion smokers across the globe.

Borderless Access smoker panel has been deeply profiled for attributes like cigarette brand preference, the number of cigarettes consumed, purchase power, family members, insurance covered, etc. to help marketers and researchers gain reliable insights for their research and marketing campaigns.

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Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers...

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How has the Snacking habits & purchase preferences changed during the lockdown?

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