Emerging victorious at the SAMRA 2024 conference in Johannesburg, South Africa, the Borderless Access and Unilever team claimed the “Telkom Innovation Award” for the ground-breaking paper “Shaping Better Business Decisions With Deeper Consumer Connections.”

The prestigious award recognizes the presentation that resonated most with the audience based on the effectiveness of its data, research, and user-centric (client-side) insights.

The presentation showcased a novel approach to leveraging technology to build agile connections with consumers. It empowered Unilever’s research teams and stakeholders across various business units to get a pulse on consumer trends, helping them gather real-time feedback and translate it into actionable insights. This newfound agility allowed Unilever to make faster and more impactful consumer-centric decisions.

The award ceremony at SAMRA 2024 served as a fitting culmination of Borderless Access and Unilever’s successful presentation. It stands as a testament to the power of the partnership and its potential to revolutionize how brands and consumers connect in a data-driven world.